How to Design Websites that Generate Leads
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How to Design Websites that Generate Leads Bill Rice Kaleidico Digital Marketing
Transcript of How to Design Websites that Generate Leads
How to Design Websites that Generate Leads
Bill RiceKaleidico Digital Marketing
Agenda
● First of all, I screwed up:○ calendly.com/bill-rice/30min-strategy
● What’s a lead and how do they happen?● Learn how to leverage traffic and conversion
to build sustainable lead generation systems● How to design to attract more web traffic● How to design to convert that traffic to leads● Live website reviews
Questions? Don’t wait until the end.
Bill [email protected]: @billriceGet new marketing ideas weekly:http://kaleidico.com/newsletter
Biggest lead generation myth
Lead generation is a messy process
How do leads web happen?
Quick side note on sales...
● Quick follow up is critical● Always integrate with CRM● Craft an automated lead nurturing campaign
Why?
What you think happens with leads
What really happens with leads
Let’s Talk About Traffic
Attracting web traffic requires...
● Professional web design● Content Management System (CMS)● Blog● Consistency and frequency● Content distribution● Web analytics
Consistency & Frequency
Start an editorial calendar
Look for Gaps
How to find gaps...
Analyze the competitive market
Look for blind spots
Content Distribution
Build Audiences● Email list● Facebook● Twitter● Linkedin● Podcast● YouTube
Leverage Audiences● Paid media● Slideshare● Stumbleupon● Reddit● Pinterest● Amazon
Web analytics
Let’s Talk About Conversion
B2B vs. B2C lead generation
B2B Sales Process● Support collective
decision-making● Content packaged
to convince● Longer nurturing
cycle (months)
B2C Sales Process● Support individual
decision-making● Create emotional
benefit to convince● Shorter nurturing
cycle (days/weeks)
First things first
Make a list. In order.
1. Buy something2. Contact me3. Download something4. Give me your email5. Take a tour6. Schedule a demo7. Share something
Website Reviews...
What should you be doing?
❏ Blogging❏ Photos & Video❏ Content Distribution❏ 3 to 1 (if possible) Offsite Blogging❏ Email Capture & Marketing!
Questions?
Bill Ricecalendly.com/bill-rice/[email protected]@billrice
Get new marketing ideas weekly:http://kaleidico.com/newsletter
