How to Collect Web Content

8/13/2019 How to Collect Web Content

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Andrew McCauley: On today's podcast, we're talking about content

collection. Not curation, but how do you collect content.

Andrew McCauley: Hey, everybody, this is Andrew McCauley.Welco e to podcast nu ber !". #his is nu ber !" is our series o$podcasts, and today we are talking about content collection. How doyou get content% &o eti es it's hard to think o$ content $or your blogposts and your social posts how one (arth can you co e up withcontent that you need to co e up with on a regular basis% #o help ebreak all this down and give you the run)down o$ where we get ourcontent $ro , the $abulous Heather *orter+

Heather Porter: Ah yes, here a . Hello Andrew, hello everybody.#hanks again $or tuning in. We love having you -oin us.

Andrew McCauley: eah, re e ber we were talking about what arewe going to do on our podcast, and we're like, /&hould we do this,should we do that%/, and we thought, you know, we've spoken a lotabout content creation, how to create content $or your listeners, yourreaders, or your $ollowers, but we never really spoke about howso eti es you get stuck. &o eti es you -ust don't know where on(arth you're going to get that ne0t inspiration $ro . &o, today'spodcast is all about the places that we use to get our content, our

ideas, to keep it $lowing, to get our news i$ you like, and we thoughtwe'd share so e o$ those with people today.

Heather Porter: eah, because you know what 've $ound is one o$the biggest things that holds people back $ro actually creating theirweb presence online is the whole issue o$ content. don't know what itis, but we all struggle, or at least ost o$ us struggle, with trying totalk about ourselves, or our business, or where to get ideas, and it canbe a huge road block. #hese tools that we're about to share areincredibly help$ul and handy and they're not only going to help you $indplaces to get a a1ing content in your industry, but also ake it easy$or you to share in$or ation as well. 2ecause when it's at your$ingertips and it's really great content and you really want to share it,it's easy to share at that point.

Andrew McCauley: eah, and you know so eti es these aren't eventools, they ay be even -ust parts o$ a tool that you already know anduse and love, which we're going to show you so e other aspects o$how you can use so e o$ these plat$or s or tools.

Heather Porter: #hat we are, but be$ore we start sharing these littleorsels with you, hey, Andrew... what did you learn this week%

3isten here4 http455autopilotyourbusiness.co 5podcasts5!")how)to)collect)web)content56et a copy o$ our Online &urvival 6uide here4 http455aybguide.co

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Andrew McCauley: Hey, Heather... learned a stack o$ things this

week, actually. a digging back into y arketing books and yarketing brain is back on because, as you know, we've got a nu bero$ products co ing up on the arket and we've got a whole range o$other things that we want to get out and tell people about, so 'learning so e arketing stu$$. 2ut, also, as part o$ our Online7ootprint aga1ine, do a regular hangout with our very good $riend(laine 3indsay all about 6oogle 8 and 6oogle Hangouts, and we werespeaking yesterday about all o$ the changes that 6oogle unleashed -ustyesterday. #here's 9: new changes that they've spat out in 6oogleHangouts and 6oogle 8.

One o$ the want to tell you about which is really $ascinating and -ust told you be$ore the show and know it sort o$ blows your indabout what can be done, but so, to give you an idea, you know whenyou get a digital ca era, everyone's got a digital ca era or even youri*hone or your s artphone, and you take a photo and that photo has alabel, it has to have a na e. ;sually it's so ething like i g!, youknow, so e rando nu ber. &o, you download the all onto yourdesktop and i$ you want to go and $ind the photo o$ your dog playing atthe beach with the 6olden 6ate 2ridge in the background, $or instance,you've got to go through and look at each one o$ those photo, right%2ecause you didn't tag it properly, you didn't na e it, ean, let's

$ace it, who really na es all o$ their photos%

Heather Porter: eah.

Andrew McCauley: n the old days when you used to take photosand print the up, you would write on the back o$ the , or so epeople would, write on the back o$ it who was in the photo. 2ut thesedays, because we're taking so any photos, it -ust doesn't ake senseto tag every single photo with a relevant description. What 6oogle aredoing now is they're using achine learning and what's it's doing is it?sgoing through photos and it can now recogni1e things like a dog. tknows what a dog is, it knows what a bridge is, it knows what a sunsetit, what a @apanese ki ono looks like. &o, when you type in /looking$or dog with bridge in the background/ sort o$ thing, it will know whichphotos to deliver in the search results.

Heather Porter: #hat's a bit creepy, but also really cool at the sa eti e.

Andrew McCauley: Well, you know what% And, you can also start )and believe that this is also happening ) is you can train it. We've gotall o$ this $ace recognition stu$$, so i$ 've got a bunch o$ photos and 'like, want to $ind Heather *orter, photos o$ Heather *orter, it will spit




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slipped through the cracks, so we actually used it as an opportunity to

tighten our syste s and really reach out to her and build a betterrelationship with her, and she ca e back and said, / love how youguys take responsibility./ And since then, she's already re$erred threenew clients. &o what 've learned is, don't try and run away $ro thesenegative e0periences and stress yoursel$ out and hide your head underthe covers, use the as an e0perience to reach out even ore to thatclient because in the end, i$ you can turn the around into a raving$an, your whole business is going to turn around as a result.

Andrew McCauley: eah, you know that's a good point. 've spokenat a $ew events where so ebody put their hand up and they were like,

/ ou know, don't want to be on 7acebook because don't want peoplewriting negative stu$$ about our business./ ' like, that's a reallyinteresting attitude to take on that sort o$ stu$$ because so e peoplehave this old view that i$ you're on 7acebook people are going to writenegative stu$$. Well, y opinion o$ that sort o$ thing is, give theso ewhere to write it because then you control it. $ you control theplat$or , then you can control how the outco e eventuates. What said to this person is, / $ you don't do that, they are still going to writeso ething bad about you so ewhere where you're not going to knowo$. And you'll never know where to go and $i0 it./

2ut, give the so ewhere to write i$ where you can show it, and o$ten hear people who take that approach and they give a plat$or like a7acebook page, or a 6oogle 8 page, or a 3inked n group, or whatever,they give it, but when they publicly $i0 the situation, other people say,/Wow, like way that those people reacted to the situation and 'going to go and do business with the now, too./ And they actuallycollect ore business $ro it rather than trying to push it under thecarpet and say it doesn't e0ist because it's going to e0ist. on't, ean, you don't want to have these situations in the $irst place, butthey're going to pop up.

ou know, we didn't plan to have these situations $or our business, but$or whatever reason we didn't have control over the reasons that thesesituations eventuated, but we still had to take responsibility and say,well, at the end o$ the day it really is our responsibility because we'redoing so e work $or the and it didn't turn out the way we wanted it,but we needed to ake it work because i$ we put it under the carpet,these people we work with are very well connected, you know, all o$our custo ers are well connected in their industries. We don't wantthat word getting out to people saying that we -ust push things underthe carpet and run away.




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Heather Porter: Absolutely, and the bigger you get as a business

owner and the ore people you work with, the ore criticis you'regoing to $ace. t's -ust part o$ how it works, so love what yousuggested about allowing the to have a space to tell you where youcan i prove and the power is in really really listening to that becausethere is validity in ost co ents that co e through the door i$ youkind o$ read between the lines and look at what really is upsetting theabout, perhaps, the working relationship. ou can $i0 it. #akeresponsibility, that's part o$ being business owner is to takeresponsibility $or your business and your sta$$, and everything thatyou're doing.

&o, it's been a good little learning and ore wonder$ul learning wewere able to turn this around and ake it really positive $or allinvolved. &o let's get into it+ 'd love $or you to start leading this littlebit because these three tools are actually things that you taught eabout when we were together in &ydney $or our latest event, our7ireside Chat even we -ust did, and you actually showed e how to setthe up and talked e through it, and as a result have it on y i*ad,so talk it through. What are these a a1ing little tools that you have%

Andrew McCauley: Well, guess it ca e about because there's ))aybe 'll take a $ew steps back be$ore get into the tools and -ust talk

about how they work. Most websites these days have those littleorange icons, the D&& icons, and aybe 'll talk a little bit about D&&right now because a lot o$ people don't understand what D&& reallydoes. #hey're not sure what the point o$ it is. #hey see so e weirdcode and say what does that do% Now, D&& is basically having yourown newspaper.

&o, want you to think about this4 you go to the local newspaperwherever you live, you go to the news agent or wherever you buy yournewspaper $ro . ou wouldn't read 9EEF o$ that newspaper, therewill be section you read, you ight read the $ront page, you ight readthe business section or the sports section. ou ight leave out theclassi$ieds in the iddle. ou ay not even look at the $inancial part o$the paper, but there will be parts o$ that paper that you don't read.What D&& does is basically lets you al ost create your own newssource o$ the things that you want to read and not all o$ the stu$$ thatso e publication is pushing onto you.

&o, when you go to a website and you see so e interesting in$or ation$ro so ebody, so eone is writing a blog and you really like whatthey write and they're writing regularly, and we're talking aboutcontent creation, they're writing regular pieces o$ in$or ation that youreally want to see ore o$, clicking on the D&& icon lets you put it into




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what they call a reader, and a reader collates all o$ the in$or ation to

one spot $or you so that you don't have to keep going back to thatwebsite. When that owner writes a new blog post the ne0t day, youdon't have to go back to that website to see i$ he's written a new blogpost, it auto atically gets put into this thing called a reader, and youcan have as any di$$erent blog posts all sending their in$or ationdirectly back to your reader, so you've got one easy spot to read yournews $or the day or the week or however o$ten you want to read it.

Now, 6oogle had a very, very good reader and they called it 6oogleDeader, and they decided, as 6oogle can and do, to close it downbecause they didn't want to use it any ore. #housands and thousands

o$ people got really up in ar s about it because it was a great product,a really good tool that a lot o$ people used, but they didn't care, theydidn't ask people, they -ust said today we're shutting it down, you'vegot si0 weeks to get rid o$ all o$ your $eeds, ove it out, and $indso ething new. &o now, all o$ these new readers have popped up, sothere are a ountain o$ readers out there that you can use. ' notgoing to tell you every one o$ the because that would be cra1y andwe'd go $orever, but the ones that do like are 7eedly, 7eedly is a goodreader, so when go to a new blog post and see so ething new, look $or the D&& icon and click on that to add it to y 7eedly reader,and can, -ust letting you know, inside a reader you can read the

article. t will look like a website or a news article. ou can use 7eedlyin a lot o$ these apps you can use on an i*ad or an i*hone, you caneven read it on your desktop, as well.

#here's a nu ber o$ di$$erent places to read it. My pre$erred choice isusing y i*ad so can sit down on the couch and use it like anewspaper, -ust read y newspaper in the orning and see what'sup to date. &o, there's another one called Mr. Deader. Now, Mr.Deader, believe, is only and i*ad app, and the way use it is itactually sucks y 7eedly $eeds into y Mr. Deader app. Now, whywould want to do this% like the way that Mr. Deader is structured so can Guickly look at the ain headlines and the snippets which are thekey $irst sentence or two o$ that article and Guickly deter inewhether want to read that article or not. &o, the way do it is, $lickthrough it because 've actually -oined a lot o$ blogs, so 've got a lot o$in$or ation co ing through every single day. $ don't read y reader$or three or $our days ight have 9,EEE articles piled up.

Heather Porter: Wow, that's a lot.

Andrew McCauley: A lot o$ it don't read. A lot o$ it -ust $lickthrough, and so eti es -ust need to read headlines to get the gist o$the story because ' into it that uch. &o, 'll $lick through Mr.




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Deader and 'll $ind out what is it that need to read. $ there's

so ething that want to read later, 'll share it and 'll share it to aplace called *ocket. *ocket is another $or o$ reader. like *ocket $orthe layout that it has. can read it the way want to read it i$ 've gotti e to read stu$$, so y Mr. Deader, basically in the ornings lets ego through and Guickly deter ine what want to read later in the dayor that night. &o share it to *ocket. 7ro there, $ro y Mr.Deader, can also share it to other places. can share straight to y#witter $eed and y 3inked n $eed. can share it to y 7acebook, can put it to y (vernote account i$ want to use (vernote. ' notsure i$ people have used (vernote, but it's like a scrapbook i$ you likeo$ collecting in$or ation, so 'll put it in there. 2ut, that's one o$ the

ain things that use to collect in$or ation.

Heather Porter: love the and they reason why think $or thosethat are newer to $eeds and trying to even understand what that is,basically what it -ust eans is you don't have to go scouring aroundthe internet and trying to even re e ber which websites you like toread or which e0perts you like to $ollow. ou use things tools so you'reliterally one ti e and one ti e only $inding the ;D3s to their $ee, whichare websites, and that's a whole other little topic, but basically asAndrew was saying, there's nor ally an orange button on the site thatsays D&&.

ou're $inding these once and one ti e only, and your adding the intoyour reader so then now you have all the in$or ation at your $ingertipsright there in that one place and it saves you a tre endous a ount o$ti e, but know $or e, when start to, whenever ' at a live event,or whenever ' learning so ething new, always want to collect thate0pert into y inner circle o$ in$or ation, and o$tenti es i$ don'thave a tool like this 'll $orget who that person is, or 'll $orget to go totheir website or $orget to read up on the in their social edia.

What this episode is all about is basically saying one ti e you setso ething up, then you have news at your $ingertips $ro all theplaces that you value ost, and by having that in $ront o$ you, you'renot only learning constantly about what's going on in your industry orin your space, but you're very easily able to share this in$or ation anduse it in your own blog post or your own social edia posts. &o lovethese tools and ' now using the on y i*ad as well since Andrewca e through and taught e how, so thank you $or sharing thatin$or ation.

Andrew McCauley: eah, thought 'd clari$y, i$ that all sounds reallycon$using, go to one. @ust use 7eedly, -ust use one o$ the and -ustuse 7eedly. ou can get 7eedly on your app, -ust have a look at 7eedly




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and check out what's going on. ou don't need to have it all synced up

like do. ' a bit o$ a techie geek like that, so like to do that sort o$stu$$, but -ust use one and it's going to keep you up to date on yourindustry. 7eedly would be the one that would use $ro the start.

Heather Porter: *er$ect.

Andrew McCauley: &o that's news, H. #hat's how to get news $rovarious blogs, but there's a couple o$ other places, too, that you can goand $ind in$or ation i$ you want to go to their site, which is actually likea curator o$ in$or ation, as well. One o$ y $avorites is calledalltop.co . Have you ever been to that%

Heather Porter: have, yeah, absolutely have been there and getideas $ro that site, so it's kind o$ like, what, little snippets o$newsworthy in$or ation that is rising in trends around the internet%

Andrew McCauley: No, well alltop does a couple o$ things. 2asically,it's a collation o$ news everywhere, but it will actually send you to the$ull article, so i$ you go to alltop and you're looking $or, say you'relooking $or horses and you want to $ind out about the , you typehorses in the search bar and it will co e back with a whole range o$di$$erent blogs that have been written about horses. ou can go and

check it out and that way you ight $ind so e relevant horsein$or ation that you ight want to go then and put into your D&& $eed.

Heather Porter: Would you say that this is a good discovery place $ornot only getting ideas but also discovering e0perts and people talkingabout things in your space, as well, right%

Andrew McCauley: eah, de$initely. ou can go and $ind hot topicso$ all o$ the content about hot topics that are relevant to that sub-ect,you can $ind new topics, you can $ind recent topics, so there's a wholerange o$ di$$erent things that you can $ind out, and love alltopbecause it does collect the in$or ation very well.

Heather Porter: And there's another one that like to use, which is alittle ore general, but it's called upworthy.co , and it's a curationsite, so basically they have all these contributors that post positiveupbeat, sort o$, hu anity pieces, so things that ake you laugh ors ile or reconnect with hu ans that way. 2ut it's a great place i$you're looking $or e otive pieces to put on your blogs or social edia,because, as we know, the e otional pieces work really well $or gettingengage ent. #his is a great site to get ideas o$ things to share, itakes it very easy, as well, $or you to share the across all o$ your




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networks. &o, upworthy is another great one -ust $or general $eel)good

sort o$ content.

Andrew McCauley: Hey, now want to go back to -ust, you -ust saida couple o$ things be$ore about you're at an event and you're listeningto the speaker and you want to $ind out ore about it, one o$ thethings that a lot o$ people don't reali1e that you can do is use so e o$your social sites to start collating in$or ation, too. &o, $or instance,let's say you're at an event and you've got Mary & ith as a speakerand you like what she's talking about, let's say she gives out her#witter na e. &he says it's Mary& ith, $or instance.

ou go and $ind Mary & ith, you can $ind her to a list, you can startcreating a list o$ people that you want to $ollow on #witter. ou ight$ind other e0perts -ust like Mary & ith and you can put the all into a#witter list $or you, so you can go into your #witter account, click onthat list and you'll see only tweets that are $ro those people on thelist. t's a great way to $ind out what your industry leaders are talkingabout on a regular basis and how you can use that in$or ation to sharewith your people, as well.

Heather Porter: love this tool because, so basically in so ebody'spro$ile there's a little option $or you when you're logged into, say,

#witter, and then you -ust, you can add the to a list that you create,and you have ultiple lists so you ight have entors, overs andshakers in your industry. ou na e these lists and then you add theinto lists, and then on the ho epage o$ #witter, correct e i$ 'wrong, and then you can sort by the list so that everybody added tothe list only their tweets show up. s that right%

Andrew McCauley: Absolutely, yeah. And, what you can also do is,there ay be so ebody who's created lists with your $avorite e0pertsin there already, so you can actually, there are lists out there that arepublic, so you ay go out there and $ind other lists that already havethose people in it, and you can say want to $ollow this list as well.ou can -ust see what that person's created $or you. #hey've created alist already done $or you. #here's that on #witter. ou can do thesa e on 7acebook, as well. ou can create people that you $ollow on7acebook and put the into a list.

've got a list o$ people that $ollow regularly on y 7acebook account.'ve tagged the , 've put the into the list, and know that as soonas click on that, y news $eed is only those people that wanted inthat list so can Guickly see what that group o$ people are doing and can respond to the without having to si$t through thousands andthousands o$ posts because once you start getting ore than a couple




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o$ hundred people, another thing learnt today is that the 7acebook

person has


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connected with people on 3inked n as various e0perts in di$$erent $ields,

you can tag the on your connections so that you can do a search byyour tagged connections. t lets you $ilter people on your 3inked n listthat way, too.

Heather Porter: love it+ ean, who would have known that,looking at social edia, it overwhel s all o$ us in the best o$ ti es, youknow, so i$ you look at these tools, gosh, it allows us to e0tract thein$or ation that we really want to hear really easily.

Andrew McCauley: eah, and it's pretty power$ul. 2e$ore we wrapup this call because know we're getting to the end o$ it, there's one

other tool that you and both use $or collation, and we both o$ use it indi$$erent ways, and that is a thing called paper.ly. think we've spokenabout this on our podcast be$ore. Hey, tell us how you use it.

Heather Porter: We have, it's a great tool. Well, right now,currently, 'll talk about a couple o$ our clients and how they're using it.We have set up paper.ly, which essential is al ost like a reader but thisti e it's packaged into a newsletter which allows you, i$ you want to,not only do you pull $eeds in but you can use it as a newsletter that yougive to your own database or your list. 2ut, a couple o$ our clientsdon't even use it like that, they actually use it as a reader and what

they've done is put it on a page on their website, they've chosen awhole bunch o$ $eeds $ro websites in their industry, and everythingco es through into that newsletter and they use it internally $or theirtea as step one so that their tea actually has access to this hiddenwebpage that's not part o$ the enu on their website, and the teacan go in and see what's going on in the industry, but then they alsouse it to build co entary $or their own newsletter.

&o, instead o$ setting up, because not everyone's a technical whi1 kidlike Andrew is, instead o$ setting up the 7eed.ly and all these cra1yreaders and all these tools which they would get co pletely lost with,instead they -ust have the paper.ly and they use that as their readerand then they go and write co entary based on what's going on. &o,both o$ the clients are using it like this, and it's an incredible tool. Whowould have thought you'd use paper.ly in that way% #alk to e a littlebit ore about so e other ways we use it.

Andrew McCauley: Well, guess one o$ the things is al ost like areader where a reader collects blog posts and that sort o$ stu$$. Whatyou can do with your paper.ly and how use it is it collects a lot o$ thesocial co entary and the social in$or ation that's being sent, so 'llput people's #witter accounts in there and that will collate everytweet that they do. 'll put in 7acebook $eeds and that sort o$ thing.




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Andrew McCauley: Hey, H, get back into that syste stu$$ o$ yoursand you lead such an e0citing li$e, tell yaI

Heather Porter: #his week, yeah, not been that e0citing. laughsB2ut, ne0t week hope$ully can cross back over into content creationwhere like to live.

Andrew McCauley: ay, alright. Cool, have $un, we'll talk to yousoon.

Heather Porter: #hanks, Andrew, thanks guys. #alk soon.

Andrew McCauley: 2ye bye+



How to Collect Web Content

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