Host Partner Guidelines

HOST PARTNER GUIDELINES

www.laureus.com

HOST PARTNER GUIDELINES 1

SPORT FOR GOOD

CONTENTS

“Sport has the power tochange the world. It has thepower to unite people in a waythat little else does. It speaksto youth in a language theyunderstand. Sport can create hope, where once there was only despair. It is more powerful than governments in breaking down racial barriers.”

NELSON MANDELA, PATRON LAUREUS WORLD SPORTS AWARDS MONACO, 2000

CONTENTS

LAUREUS’ APPROACH TO PARTNERSHIP 3

ABOUT LAUREUS 4

THE LAUREUS WORLD SPORTS AWARDS 6

GLOBAL MEDIA COVERAGE 12

THE LAUREUS WORLD SPORTS ACADEMY 16

THE LAUREUS SPORT FOR GOOD FOUNDATION 18

LAUREUS HOST PARTNER CLIENT SERVICES 20

APPENDICES 24

www.laureus.com

2 HOST PARTNER GUIDELINES

SÉRGIO CABRAL, GOVERNOR OF THE STATE OF RIO DE JANEIRO ON STAGE AT THE LAUREUS WORLD SPORTS AWARDS, RIO DE JANEIRO, 2013

“Hosting an event like this, which also has social projects involving sports, will help us create a social legacy we will leave for our population.”

3

SPORT FOR GOOD

LAUREUS’ APPROACH TO PARTNERSHIP

LAUREUS’ APPROACH TO PARTNERSHIP

A successful Laureus World Sports Awards depends on the strength and depth of the relationship with the Host Partner.

The aim of these guidelines is to assist in the development of a partnership that goes beyond simply delivering the Host Partner’s rights and maximises its benefit for both parties. Laureus will work to create a product that exceeds the Host Partner’s expectations and is tailored to fulfil their own unique objectives.

As well as explaining the make-up and history of the organisation, this document outlines the various areas of benefit to be gained through partnership with Laureus and sets out the rights and benefits of the Host Partner in relation to each component part of the property.

www.laureus.com

4 HOST PARTNER GUIDELINES 5

SPORT FOR GOOD

ABOUT LAUREUS

ABOUT LAUREUS

The guiding principle of Laureus is to effect social change through sport. Laureus is

comprised of three core elements:

1. The Laureus World Sports Awards referred to as ‘the Awards’

2. The Laureus World Sports Academy referred to as ‘the Academy’

3. The Laureus Sport for Good Foundation referred to as ‘the Foundation’

Collectively, they honour the extraordinary achievements of athletes, past and present,

and support the most vulnerable communities by harnessing the power of sport to

promote social change.

The Awards is recognised as the

premier honours event in the

international sporting calendar, each

year acknowledging the greatest

achievements in sport. It supports the

guiding principle of Laureus by raising

funds and bringing the organisation to

the world’s attention.

The Academy is a unique association

of 46 of the greatest living sporting

legends, who volunteer their time to

the Foundation and, as the ultimate

sports jury, vote each year to decide the

winners of the Awards. All the members

of the Academy share a belief in the

power of sport to break down barriers,

bring people together and improve the

lives of young people around the world.

The Foundation uses the power of sport

to help tackle pressing social challenges

through a worldwide programme of

sports-related community development

initiatives funded and supported by

itself and its partners.

THE LAUREUS ORGANISATION

Laureus was founded in 2000 by

Richemont and Daimler. Laureus has

been funded and supported by its

Global Partners Mercedes-Benz (since

2000) and IWC Schaffhausen (since

2004).

The Laureus organisation is based in

London and is made up of Laureus

World Sports Awards Limited (‘Laureus

Limited’) and the Laureus Sport for

Good Foundation. Laureus World

Sports Awards Limited is a 50/50 joint

venture between its Founding Patrons

Richemont and Daimler. It is responsible

for organising the Laureus World Sports

Awards and for marketing the Laureus

brand internationally. Laureus Limited

is a private company, not a charity, but

all of its profits are distributed to the

Foundation.

The Foundation is a charity limited by

guarantee and is registered under UK

charity law (No. 1111364). It is responsible

for running the global operations of the

Laureus Sport for Good Foundation.

HOW LAUREUS IS FUNDED

The Awards is owned and operated by

Laureus Limited and funded entirely

through sponsorship from the Global

Partners and the hosting rights fee

from the Host Partner. All annual

profits of this commercial enterprise

are distributed to the Foundation to

invest in sports-related community

programmes around the world.

The Foundation is funded partly

by Laureus Limited and the Global

Partners, and partly by other donations

from individuals and corporations. This

funding is supplemented on a local basis

for National Foundations by ‘Country

Patrons’ (the title given to sponsors of

National Foundations) and from other

corporate and individual donations.

The Academy Members give all of

their time and their endorsement of

the Awards and the Foundation as

volunteers, free of charge.

In addition, the Foundation holds a

number of fundraising initiatives at the

Awards and throughout the year to raise

additional funding from companies and

private individuals.

This fundraising takes the form of

sports-themed days hosted by Members

of the Academy, gala dinners hosted

by Members of the Academy and other

initiatives.

LAUREUS’ SPONSORSHIP STRUCTURE

Laureus has a simple sponsorship

structure that aims to maximise value

and minimise clutter for the sponsors at

all levels.

Laureus is supported by sponsors at

various levels who enjoy rights to the

Foundation, the Academy and the

Awards as is shown in Table 1 above.

GLOBAL PARTNERS

The Global Partners are the year-round

partners of Laureus and, as such,

uniquely enjoy rights across all three

component parts of Laureus. Laureus

currently has two Global Partners with

equal rights to Laureus: Mercedes-Benz

and IWC Schaffhausen.

HOST PARTNER

Host Partners typically enjoy a package

of global rights that relate exclusively

to the Awards and the Academy.

Rights relating to the Foundation are

available on a national level. The Host

Partner is responsible for providing key

operational support to the Awards.

Host Partner rights are outlined

throughout this document and a

detailed summary is provided in

Appendix 1.

LAUREUS’ NATIONAL FOUNDATION COUNTRY PATRON

All National Foundations are entitled

to create partnerships with a Country

Patron, whereby any associated

partnership rights are restricted to the

territory in which it operates.

Country Patrons are not granted

category exclusivity in relation to

the Global Partners of Laureus and

conversely the Global Partners will

receive category exclusivity with

regards to Country Patrons of National

Foundations. The Global Partners of

Laureus are recognised at all times both

at a global and a local level.

OFFICIAL SUPPLIER

Laureus also enters into official supplier

deals with companies in relation to

significant areas of expenditure such

as flights and hotel accommodation,

insurance, merchandise, food and

beverage, computers and office

equipment.

LAUREUS WORLD SPORTS AWARDS

LAUREUS SPORT FORGOOD FOUNDATION

LAUREUS WORLD SPORTS ACADEMY

HOST PARTNEREVENT SPONSORS

BROADCAST SPONSORSOFFICIAL SUPPLIERS

COUNTRY PATRONS ACADEMY FORUM HOST

TABLE 1: LAUREUS’ SPONSORSHIP STRUCTURE

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SPORT FOR GOOD

THE LAUREUS WORLD SPORTS AWARDS

LAUREUS WORLD SPORTS AWARDS, ST PETERSBURG, 2008


ABOUT THE LAUREUS WORLD SPORTS AWARDS

Typically held in the spring of each year,

Laureus celebrates athletic achievement

on a global scale. There are awards

in various categories such as Laureus

World Sportsman of the Year,

Laureus World Sportswoman of the Year,

Laureus World Team of the Year

and Laureus World Sportsperson of

the Year with a Disability.

Over the years, the Awards has

honoured some of the biggest names

in sport including Usain Bolt, Novak

Djokovic, Roger Federer and Michael

Schumacher (winners of the World

Sportsman of the Year), Jessica Ennis,

Kelly Holmes, Annika Sorenstam

and Serena Williams (winners of the

World Sportswoman of the Year) and

Jenson Button, Lewis Hamilton, Yao

Ming and Lindsey Vonn (winners of the

World Breakthrough of the Year). In

2013 the Laureus Academy honoured

Michael Phelps with a special award to

mark his exceptional achievement in

Olympic Games. A full list of the awards

categories and the winners is included in

Appendix 3.

In addition to the sports celebrities

attending as Award winners and

nominees and the Academy Members

who judge them, the Awards is attended

by a rare mix of some of the world’s

best-known celebrities such as Morgan

Freeman, Gwyneth Paltrow, Kevin

Spacey, Michael Douglas and Catherine

Zeta Jones as well as dignitaries such

as HSH Prince Albert II and HRH Juan

Carlos, his majesty The King of Spain,

and leaders of sports businesses and

federations such as Bernie Ecclestone

and Sepp Blatter.

THE AWARDS TELEVISION SHOW

The show is broadcast in over 100

countries and territories and seen by

over 245 million people each year,

making it the most highly viewed and

widely distributed Awards ceremony

after the Oscars.

The television show is broadcast in a

number of formats from live, delayed live

and highlights programming.

The 2013 show was aired as a live

broadcast in over 40 countries around

the world. Post-produced versions of the

show and Awards news programming

(distributed via Laureus platforms and

via Reuters) feature on leading channels

worldwide.

HOW DO THE AWARDS WORK?

There is a two-part voting process to

find the winners of the Awards.

Firstly, a Selection Panel of the world’s

leading sports editors, writers and

broadcasters votes to create a shortlist

of six nominations in each category. In

2013, a Selection Panel of more than

2,000 of the world’s leading sports

journalists and broadcasters voted

in the nomination process, which is

monitored by independent auditors

PricewaterhouseCoopers.

The members of the Academy then vote

by secret ballot to select the Award

winners.

There are five categories voted for by

the Selection Panel:

Laureus World Sportsman of the Year

Laureus World Sportswoman of the Year

Laureus World Team of the Year

Laureus World Breakthrough of the Year

Laureus World Comeback of the Year

Two categories are voted for by

Specialist Panels:

Laureus World Action Sportsperson

of the Year, chosen by a panel of the

world’s leading action sports journalists

Laureus World Sportsperson of the

Year with a Disability, which is overseen

by the Executive Committee of the

International Paralympic Committee

Other honours are awarded at the

discretion of the Academy to people

who have made an outstanding

contribution to society through sport.

Among these are:

Laureus Lifetime Achievement Award

Laureus Sport for Good Award

Laureus Spirit of Sport Award

Each winner receives a Laureus

statuette. The universal nature of sport is

celebrated by the representation of the

five continents, which are engraved on

the base. The statuettes are 30 cm high

and weigh 2.5 kg. Each figure contains

670 g of solid silver with a 650 g gold

finish base.

The Laureus World Sports Awards (‘the Awards’) is the premier global sports awards honouring the greatest sportsmen and women across all sports each year.

“It’s one of the most modern cities in the world. I should come to visit more in the future.”

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SPORT FOR GOOD


LAUREUS: HOST PARTNERS

The Host Partner plays a central role in

the Awards. The Awards are hosted

in some of the world’s most prestigious

locations and the Host Partner sets the

tone and the backdrop for the Awards.

The first Laureus World Sports Awards

was held in Monaco in 2000.

Since then, the Awards has become a

major event in the sporting calendar

taking place in:

MONACO 2000 – 2003

LISBON 2004 – 2005

BARCELONA 2006 – 2007

ST PETERSBURG 2008

ABU DHABI 2010 – 2011

LONDON 2012

RIO DE JANEIRO 2013

Host Partners are typically rotated every

two years and selected no later than two

months prior to the Awards.

AWARDS SCHEDULE

In addition to the main Awards

Ceremony, there are a number of

subsidiary events designed to provide

extra hospitality opportunities,

showcase local venues and provide the

Host Partner with Local Sponsorship

opportunities. Previous subsidiary

events include driving experiences at

F1 tracks, golf days, yachting regattas,

tennis exhibitions, a charity football

match and Laureus Sport for Good

project visits. The schedule and format

of the subsidiary events will be a joint

decision between the Host Partner

and Laureus.

The Host Partner enjoys rights in relation

to all Laureus events.

EVENT SCHEDULE

THE LAUREUS WORLD SPORT AWARDS: RIGHTS AND BENEFITS

This section sets out the Host Partner’s

Rights at the Awards and how Laureus

manages them.

HOSPITALITY AT THE AWARDS

The Host Partner is entitled to 60

hospitality places at the Laureus Awards

and the subsidiary events.

Although Laureus handles the overall

invitation process, the Host Partner is

responsible for the central management

of its local guests – in particular, the

allocation, and distribution of invitations

and guest packs. It is expected that

guests of the Host Partner will live

locally and arrange their own transport

to the Awards. However, Laureus will

organise accommodation and transport

for a limited number of local guests, to

be agreed between both parties.

LAUREUS AWARDS TELEVISION SHOW

The Host Partner is guaranteed at least

1.5 minutes of exposure in the Laureus

Awards Television Show. The show is

broadcast in over 100 countries and

territories and seen by over 245 million

people each year, providing significant

positive media value to the Partner in

front of a global audience. In addition,

the Host Partner is entitled to purchase

additional commercial opportunities

(where available to Laureus), for

example, associated advertising or

broadcast sponsorship packages in

key territories.

PR AND COMMUNICATIONS

Laureus has an in-house

Communications Team, dedicated to

ensuring that the Host Partner receives

maximum PR value from the Awards.

Laureus will work closely with the

Host Partner to develop a strategy

that delivers on the Host Partner’s

key communications objectives. The

Host Partner and/or their local agency

will be able to meet with the Laureus

Communications Manager on a regular

basis leading up the Awards.

Laureus supports the Host Partner in

creating its own communications and

marketing materials, subject to approval

by Laureus. Likewise, the Host Partner

has the right of approval over any

Laureus communications which include

Host Partner content.

HOST PARTNER USE OF THE LAUREUS MARKS

The Host Partner is entitled to use the

Laureus Marks in its marketing activity

for the duration of the contract. Usage

of the Laureus Marks is subject to the

Host Partner Rights (see Appendix 1) as

well as the Laureus Brand Guidelines,

which will be provided at the beginning

of the partnership.

LOCAL SPONSORSHIP

The Host Partner is entitled to sell

rights packages to local sponsors (see

Appendix 1b). These packages may

consist of hospitality opportunities

around the Awards and associated

events, media rights in the host territory

only and branding space at subsidiary

events. The Host Partner is not entitled

to pass through any of the global rights

it receives from the partnership.

Local Sponsor packages are created

with the consultation and approval of

Laureus.

Media Opportunities

VIP Hospitality

Academy & Guest Participation

Academy & Guest Participation

Media Opportunities

SATURDAY

Arrival of Academy in Host City

Academy Dinner

SUNDAY Laureus Sport for Good Run

Subsidiary Events

Welcome Reception

MONDAY

Laureus Sport for Good Project Visit

Press Conferences

Red Carpet

Awards Ceremony

Awards After Party

LEFT: ACADEMY MEMBERS SEBASTIAN COE AND NAWAL EL MOUTAWAKEL PARTICIPATING IN THE LAUREUS SPORT FOR GOOD RUN, COPACABANA BEACH, RIO DE JANEIRO, 2013

MIDDLE: MICHAEL PHELPS AT THE LAUREUS -SUPPORTED PROJECT RIO 2016 OLYMPIC DEVELOPMENT PROGRAMME IN ROCINHA, RIO DE JANEIRO RIGHT: ACADEMY MEMBER TONY HAWK AT THE LAUREUS-SUPPORTED PROJECT RIO 2016 OLYMPIC DEVELOPMENT PROGRAMME IN ROCINHA, RIO DE JANEIRO

PATRICK VIEIRA AND DWIGHT YORK AT THE LAUREUS FOOTBALL CHALLENGE PRESENTED BY IWC SCHAFFHAUSEN, ABU DHABI, 2011

Attended by the world’s greatest Athletes, Heads of Federations and Dignitaries.

Attented by all Guests

Opportunities for Host Partner to ‘present’ event(s)

Evening Reception for Athletes & Guests

Media Opportunities

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SPORT FOR GOOD


BRANDING AT THE AWARDS

The Host Partner Mark is prominently

displayed at the Awards on all major

Laureus signage, branding (where

space permits) and Laureus printed

materials, including Awards publications,

stationery and on the Laureus website

(www.laureus.com). Inclusion in these

materials will be subject to Laureus’

Global Brand Guidelines. The guidelines

uphold a policy of ‘parity’ for the Host

Partner and all the Global Partners

when appearing next to each other on

Laureus’ brand platforms. This parity

has to date ensured equal status for the

Host Partner and the Global Partners

by positioning branding in one of three

colour ways:

Laureus Pantone 539, reversed white

or mono black. The parity principle

does not apply when the Host Partner

positions the Laureus Marks next to its

own Mark (e.g. in a composite logo) for

use in Host Partner promotional activity

or where the Host Partner is the only

commercial partner involved.

These rights are set out in more detail in

the Host Partner Rights (see Appendix 1)

and in the Laureus Brand Guidelines.

All branding and signage at the Awards

is managed by the Laureus Brand Team,

which has final approval on the location

and creative execution.

Appropriate branding sites are selected

by the Brand Team following a detailed

reconnaissance of the Awards site. These

sites will be communicated to the Host

Partner at Awards planning meetings.

The Host Partner has the right of

approval over all creative executions of

Awards print materials and branding

that include the Host Partner Mark.

A sample of Host Partner branding at

the Awards is included in Appendix 7.

The Host Partner should advise Laureus

of any additional branding activity

planned around the Awards.

PRODUCT PLACEMENT AT THE LAUREUS AWARDS

The Host Partner is entitled to include

a premium in the guests’ welcome

packs. Details of the maximum size and

weight of the premium will be discussed

at meetings of the Local Organising

Committee, and it is assumed that the

premium will not conflict with existing

product categories of Laureus and/or

the Global Partners.

The Global Partners are entitled to

product placement at the Awards in sites

of approximately equal prominence.

Product placement is carefully managed

by the Laureus Brand Team in order

to strike a balance between Laureus’

desire to provide its Partners with

opportunities for brand and product

exposure whilst protecting the editorial

integrity of the Awards television show

and guarding against the perception of

over-commercialisation.

For this reason, the Laureus Brand Team

has final say on the location and creative

execution of all product placements.

USE OF LAUREUS IMAGERY IN HOST PARTNER PROMOTIONS

Laureus manages all still and moving

image photography, capturing key

moments throughout the year including

the Laureus Awards and Laureus

Foundation activity.

A selection of images for use in Host

Partner communications programmes

is made available through the Laureus

online image library powered by Getty

Images – www.laureusarchive.com – and

in the form of an annual Photographic

Compilation CD, which is sent to the

Host Partner within two months of each

Laureus Awards.

In relation to moving imagery, the Host

Partner is sent the Laureus Awards

Highlights DVD within two months of

each Laureus Awards with all of the

highlights of the show. This DVD also

includes highlights of previous Laureus

Foundation project visits.

If the Host Partner would like to use

moving images from the Awards

Highlights DVD, a written request

detailing the type of footage and

its intended use should be sent to

Laureus for approval. If still images

from the online library or photographic

compilation are required, the Host

Partner should send reference numbers

of the images and their intended use.

Approval should be granted within ten

working days.

Stricter rules apply in relation to the

way in which the Host Partner can use

the imagery of Academy Members and

other celebrities attending Laureus

events and projects throughout the year.

ORGANISATIONAL & OPERATIONAL SUPPORT

As part of the Host Partner deal,

Laureus requires provision of support

in the following areas (a more detailed

summary is provided in Appendix 2):

Accommodation – hotel rooms for guests and staff

Accreditation

Communications

Event services

Financial – VAT and tax exemption

Invitations

IT support

Marketing

Office space

Protocol

Security

Sports

Translations

Transport (air) – flights for guests and staff

Transport (ground)

TV production – technical equipment

Venues – suitable for Awards ceremony and subsidiary events

Visas

BORIS BECKER AND HIS WIFE SHARLELY LAUREUS WORLD SPORTS AWARDS ABU DHABI, 2011

JESSICA ENNISLAUREUS WORLD SPORTS AWARDS RIO DE JANEIRO, 2013

JENSON BUTTON AND JESSICA MICHIBATA LAUREUS WORLD SPORTS AWARDS ABU DHABI, 2010

USAIN BOLT, LAUREUS WORLD SPORTSMAN OF THE YEAR 2009, 2010 & 2013 WITH LAUREUS ACADEMY MEMBER MICHAEL JOHNSON

NOVAK DJOKOVIC AND JELENA RISTIC LAUREUS WORLD SPORTS AWARDS LONDON, 2012

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SPORT FOR GOOD

GLOBAL MEDIA COVERAGE


Laureus has a year-round television

presence across the globe. The flagship

‘Laureus World Sports Awards’ provides

the annual highlight (and provides the

vast majority of television news content).

TELEVISION SHOW

The Laureus World Sports Awards TV

show is available as a live, delayed live or

post-produced programme.

Beyond the Awards programme itself,

the Awards event provides Laureus with

its largest media hit of the year, with over

500 accredited media covering the event

and delivering Host Cities and Partners

with valuable global exposure.

The 2013 show was aired as a live

broadcast in over 40 countries around

the world. Post-produced versions of the

show and Awards news programming

(distributed via Laureus platforms and

via Reuters) feature on leading channels

worldwide.

In addition to the Awards, there are a

number of further platforms from which

Laureus extracts significant media

exposure for the Global Partners.

MEDIA CENTRE

This is traditionally set up in close

proximity to the Awards venue. The

media centre forms the hub of all media

activity around the Awards, with press

conference rooms, interview areas

and working facilities for around 150

international journalists.

RED CARPET

The dramatic red carpet, which features

photographers and cameramen lining the

pens and reporters conducting interviews,

provides the basis for the Awards night

coverage and headline pictures.

SUBSIDIARY EVENTS

In addition to the Awards ceremony,

Laureus offers additional media

platforms at subsidiary events.

Past years have seen the Laureus

Football Challenge presented by IWC

Schaffhausen including current and

former international footballers such

as Patrick Vieira and Edgar Davids,

engaging over 100 print and broadcast

media, and the Laureus Golf Challenge

presented by Mercedes-Benz hosted by

Laureus Academy Member Gary Player.

SPIRIT OF SPORT

Since 2010, Laureus has produced a

stand-alone half-hour TV magazine

show each month. Each episode consists

of five or six credible sports-related

stories – each with a Laureus connection.

Ranging from profiles with top

contemporary sportsmen and women,

to reviews of major sporting events,

coverage of partner-sponsored sporting

events and news on Laureus and the

Laureus Sport for Good Foundation, the

programme is diverse entertainment.

Spirit of Sport has an excellent global

distribution, through a number of

broadcast partners including Supersport

(Pan-Africa), Universal Sports (North

America), NTV (Turkey), Dubai Sports

(Pan-Middle East & North Africa), Globo

(Brazil), Trace (France) and Star Sports

(Pan-Asia), delivering audiences in

excess of 20 million each month.

THE WORK OF THE ACADEMY AND THE FOUNDATION

Throughout the year, the Laureus

Sport for Good Foundation is joined

by members of the Academy in visiting

supported projects across the globe,

providing a unique platform to engage

international and local media.

GLOBAL MEDIA COVERAGELaureus Media Platforms

TERRITORY BROADCASTER

INTERNATIONAL CNN, Gillette World Sport, BBC World

EUROPE (ALL TERRITORIES) Eurosport

UK Eurosport

Germany Sat1, Sport 1, Eurosport

Spain TVE, La Sexta, MarcaTV, Gol TV, Eurosport

Russia Eurosport, NTV

Italy Sky Italia, Rai

NORTH & SOUTH AMERICA

USA NBC, USC

Mexico, Caribbean NBC, USC, Telemundo

Brazil Globo, SporTV

Chile Canal 13

Colombia Win TV

ASIA Star Sports & Local Domestic Broadcasters

China CCTV, Star Sports, SMG & BTV

Thailand ITV, Star Sports

Hong Kong TVB Pearl, Star Sports

AUSTRALASIA

Australia Network 10, Foxtel

New Zealand TVNZ

MIDDLE EAST & NORTH AFRICA Dubai Sports Channel

AFRICA (SUB-SAHARAN) Supersport, M-Net & Domestic Broadcasters

OPPOSITE: A COLLAGE OF LAUREUS PRESS CLIPPINGS

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SPORT FOR GOOD

THE LAUREUS WORLD SPORTS ACADEMY

THE LAUREUS WORLD SPORTS ACADEMY

The Laureus World Sports Academy (‘the Academy’) is a unique association of

46 of the greatest living legends who commit their time based on goodwill.

BETWEEN THEM, THE ACADEMY MEMBERS HAVE EARNED:

54 Olympic Gold Medals

43 Grand Slam Singles Tennis Titles

35 Major Golf Championships

24 National Football League Records

23 Windsurfing Titles

20 World Motorcycling Championships

12 World Skateboarding Championships

11 Paralympic Gold Medals

11 Triple Crown Wins (Horse racing)

5 Tour de France Titles

4 World Judo Championship Titles

4 World Figure Skating Titles

4 Football World Cup Titles

4 Formula One World Championships

2 Rugby World Cup Wins

The Academy has been chaired since

2000 by Edwin Moses, supported by

Deputy Chairperson Sean Fitzpatrick.

A full list of the Academy Members is

included in Appendix 6.

ROLES & RESPONSIBILITIES

The Laureus World Sports Academy

Charter outlines the roles and

responsibilities of the Academy Members:

1. The Academy Members endorse,

participate in and vote for the

winners of the Awards

2. Academy Members volunteer their

time to the Laureus Sport for Good

Foundation as guardians, goodwill

ambassadors and, in some instances,

trustees of National Foundations to

raise the profile of the Foundation

and raise funds for the Foundation

RIGHTS IN RELATION TO THE ACADEMY

The Academy is made up of some of

the world’s most famous sportsmen

and women who volunteer their time to

support the Laureus organisation. It is an

extremely important and valuable part

of the Laureus organisation.

The rules of engagement with the

Academy (set out below) must be

strictly adhered to. All requests by the

Host Partner for Academy time will

be passed through the Host Partner

Manager in the first instance and

the proposal will be subject to the

contracted consents and approvals

process. The Academy office will finalise

approvals with the Academy Member.

ENTITLEMENT FOR HOST PARTNER

All Academy Members are invited to

attend the Awards. The majority of

Members will aim to arrive in the city

two days before the Awards, with the

intention of attending subsidiary events

and fulfilling media commitments before

the Awards ceremony itself.

As part of their rights and benefits, the

Host Partner is guaranteed a number

of appearances or ‘units’ of time at the

Awards and any subsidiary events.

The entitlement rights are as follows:

Guarantee of 20 Academy Member

appearances at the Awards ceremony

The appearance at a single subsidiary

event (Foundation visit on behalf of

a sponsor, press call, fundraiser) will

constitute one ‘unit’ of time

A unit shall be no longer than two

hours, excluding travel time (except

in the event that travel time is greater

than one hour when it will be at the

discretion of the Academy Member to

treat such time as an additional unit)

The Host Partner is entitled to 20 units

of time at subsidiary events with no

rights to carry over unused units to the

following year

IAN BOTHAM, STEVE WAUGH, MICHAEL VAUGHAN, SHAUN POLLOCK AND KAPIL DEV AT THE CRICKET PRESS CONFERENCE, ABU DHABI 2010

Reasonable efforts will, however, be

made to meet requests for specific

members of the Academy

Any requests for Academy Member

time should be made by the Host

Partner a minimum of two weeks

prior and, if asking to try to arrange a

specific Academy Member, at least one

month in advance

Laureus will be responsible for all

Academy Member travel and

accommodation costs in relation to

an appearance

ACADEMY ENDORSEMENTS, PROMOTION AND ADVERTISING

Subject strictly to the rules set out in

this section, the Host Partner is allowed

to take its own film and photography of

Academy Members at the Awards and

subsidiary events for use in advertising.

Any use by the Host Partner of the

Academy Members’ imagery is subject to

the following general conditions.

1. The context of any such promotional

use and/or advertising must always

relate to the role of the Academy

Member in relation to the Host Partner

and the Awards. Academy Members

and celebrities attending the Awards

and Foundation project visits do

consent to the use of their images

but only where such usage is strictly

contextual and is not used to create an

implied endorsement by those sports

people with any brand using

the imagery

2. The Academy Members will not under

any circumstance endorse specific

products or brands, or be placed in a

position where they are seen to do so

3. The Host Partner will not use Academy

Members’ likeness and/or image in

brand or product advertising

4. Images of the Academy Members may

only be used in isolation where activity

is in the context of their association

with the Foundation. For all other

use, communications material must

depict a minimum of three Academy

Members in each usage whereby the

communication is clearly supporting an

association with Laureus

The Host Partner must submit to Laureus

for approval a proposal setting out

the intended promotional use and/or

advertising no later than two months

before the proposed activity.

ACADEMY FORUM

In addition to the Awards package, the

Host Partner has the opportunity to

host an Academy Forum. The Academy

Forum provides an opportunity for

countries to engage with Laureus and

the Academy on a smaller scale than the

Awards and often will be hosted as a

precursor to the Awards.

The Academy Forum is a dynamic

and integrated platform for Academy

Members to engage and debate

a number of issues relating to the

Academy, the Awards, the Foundation

and sport in general. As part of the

Forum, Academy Members will spend

up to a week in the Host Partner city

taking part in sports summits, media

opportunities, exclusive dinners and visits

to local projects.

This is a unique opportunity to showcase

the region and local venues alongside

the world’s greatest sporting legends,

through high-profile sports discussions,

focused media events and local

Foundation activities.

The rights to host an Academy Forum can

be considered as part of the overall Awards

contract or as a separate package.

www.laureus.com


SPORT FOR GOOD

THE LAUREUS SPORT FOR GOOD FOUNDATION

THE LAUREUS SPORT FOR GOOD FOUNDATION

The Laureus Sport for Good Foundation (‘the Foundation’) is a charitable company

registered with the UK Charity Commission and governed by its Board of Trustees.

The Laureus Sport for Good Foundation believes sport can change the world for the better.

Making this belief a reality, the Laureus Sport for Good Foundation offers sports projects

across the world invaluable support in four forms: funding, training in the use of sport as a

force for good, support with social impact monitoring and access to a global network of

Sport for Good programmes that share knowledge with one another all year round. This

helps boost the impact of all the programmes that Laureus supports, ensuring that young

people the world over can access the full transformational power of sport. Currently the

Foundation supports over 140 projects worldwide across six continents in 34 countries.

The Academy Members are actively involved in many of these projects providing

support and raising awareness by showing how the power of sport can help tackle social

challenges. A full list of the Foundation projects are included in Appendix 5.

HOW THE FOUNDATION WORKS

The Foundation is divided into two parts:

the Global Foundation, which runs the

Laureus Sport for Good Foundation

from its headquarters in London, and

the eight National Foundations (see

Appendix 5), which manage the projects

that the Foundation funds at a local level.

The Global Foundation provides the

central management and coordination

for Laureus’ National Foundations

– providing the link between the

Academy and the Awards to maximise

the benefit of all Laureus’ activities for

the Foundation. The Global Foundation

currently raises and distributes funds

to National Foundations, which are

in turn responsible for raising funds

and supporting projects in their own

territory.

The Foundation supports community-

based organisations that bring about

positive social change through sport.

These organisations are supported

and not owned by Laureus, and as

such Laureus has no right to enforce

any brand legislation on them. Laureus

protects its Global Partners and in

turn requests that the Global Partners

respect the charities it supports and

their right to independent revenues.

RIGHTS AND BENEFITS IN RELATION TO THE FOUNDATION

Laureus aims to ensure that the Host

Partner enjoys a significant and credible

legacy following the Awards. This may

be achieved in the following ways:

Laureus would work with the Host

Partner to create a new project or

partner an existing project in the region

There would be an opportunity to

create a Laureus National Foundation

in the region

Laureus will work with the Host

Partner on other sport-based

initiatives relevant to the Partner’s

long-term social objectives

Laureus is able to bring a wealth of

experience in the management and set-

up of social initiatives, including:

Trustees drawn from regional leaders

and top athletes can oversee the

Foundation

Administrators to run the Foundation’s

activities throughout the region

Organisation and coordination of

fundraising activities

Awareness and PR campaigns on

Foundation’s activities

Visits by top international athletes to

the region

FOUNDATION PROJECT VISITS

During the Awards, Members of the

Academy may visit any new or existing

local projects that have been set up.

The Host Partner is requested to advise

Laureus of preferred projects and timing

for visits.

Project visits will be co-ordinated and

managed by the Local Organising

Committee and the Laureus Sport for

Good Foundation Team with all costs

(including insurance) covered by the Host

Partner. The Host Partner is responsible

for creating and managing a programme

of events during the project visits to

ensure that the project attendees and

the projects themselves derive maximum

benefit from these visits.

Laureus conducts project visits to fulfil a

number of objectives:

To raise the profile of the Host Partner

and Laureus activities with a view to

increasing awareness and funding of

the projects

To engage the Academy and motivate

project participants

To promote the power of sport

through the world’s media by

highlighting the plight of the people in

the projects and the impact of sport in

tackling their issues

PROTECTION FROM OVER-COMMERCIALISM

To maintain the credibility and integrity

of the Foundation, it is important that

projects are not over-commercialised.

If brands are seen to be inappropriately

exploiting the Foundation projects

for commercial gain it could seriously

compromise the organisation’s

reputation.

In order to protect against this Laureus

will ensure that:

Foundation projects are to be strictly

maintained as brand-free zones

(except for Foundation/Global

Partner merchandise and interview

backdrop when appropriate i.e. press

conferences, media activities, etc as

set out in the Global Brand Guidelines)

No branding/product placement

will be allowed on children or other

recipients of project funding

Academy Members are invited to

wear Laureus/Global Partner branding

at all times whilst on projects but to

otherwise be brand neutral

ACADEMY MEMBERS STEVE REDGRAVE, SEBASTIAN COE AND MICHAEL JOHNSON AT THE LAUREUS-SUPPORTED TRACK ACADEMY, LONDON, UNITED KINGDOM

www.laureus.com


SPORT FOR GOOD

LAUREUS HOST PARTNER CLIENT SERVICES

LAUREUS HOST PARTNER CLIENT SERVICES

Laureus is committed to providing the highest standards of client servicing to the Host Partner.

The overriding principles of the Laureus Host Partner Team’s client services are that it will

always aim to:

Deliver rights and benefits to the Host Partner ensuring fast and efficient handling of approvals

Be proactive rather than reactive in trying to anticipate the needs of the Host Partner

Manage the relationship with the Host Partner in a way that exceeds expectations

Provide the Host Partner with information, feedback and research in a timely manner

Ensure best practice and the utmost professionalism in the delivery of the rights and management of the relationship

MANAGEMENT

The Host Partner Manager is responsible

for the day-to-day management of the

relationship between Laureus and the

Host Partner.

Broadly speaking, this covers the

following areas:

Ensuring a full and effective delivery of

the Host Partner’s rights and benefits

Providing regular progress reports

leading up to the event

Coordinating requests and approvals

between both parties

Meeting government bodies relevant

to the implementation of the Awards

Working with the Host Partner on the

execution of local sponsorship deals

An organogram setting out the

communications structure across

all functional areas is set out on the

opposite page.

LOCAL ORGANISING COMMITTEE

The Local Organising Committee is set

up at the beginning of the relationship

with the Host Partner.

The Local Organising Committee consists

of representatives from the Host Partner,

local municipal authorities and Laureus.

The principal aims of the Local

Organising Committee are as follows:

Assess and tackle key logistical

challenges around the staging of the

event, including but not limited to

transport, security, accommodation,

production, visas

Define Host Partner’s objectives and

formulate a strategy for achieving them

Ensure communication channels

between all parties are being

maintained

The Local Organising Committee will

meet regularly from two months prior to

the Awards to work through all relevant

planning, approval, accommodation,

transport and guest issues.

Laureus is committed to running a

transparent and efficient approvals

process. All requests for approvals must be

coordinated with the Host Partner Manager.

CONSENTS AND APPROVALS PROCESS

Laureus is committed to providing a written

answer to the Host Partner approving a

request or setting out reasons for declining

a request within ten working days of the

request being received. The Host Partner

should also respect a similar time period

when sending requests to Laureus. All

approvals will be provided in writing.

In some cases, Laureus recognises that

the Host Partner will require approvals in a

shorter timeframe.

All reasonable endeavours will be made to

expedite the approvals process in the case

of urgent requests.

REPORTING AND REVIEWS

Laureus is committed to ensuring that

the Host Partner is kept up to date with

all major developments at Laureus to

enable planning of communications

activity and hospitality around the

Awards.

To this end, Laureus maintains a system

of weekly reviews and status reporting

from two months prior to the Awards.

In respect of each area of the business,

Laureus will provide the Host Partner

with a review of the previous week and

commence outline planning for the

forthcoming week in respect of:

Awards ceremony

Media (broadcast and production)

PR and communications

Subsidiary events

The Academy

The Foundation

These reviews will be assembled by the

Host Partner Manager.

RESEARCH

A summary of Laureus’ ‘output’ (media)

and ‘outcome’ research will be provided

to the Host Partner after the Awards.

BRITISH PRIME MINISTER, DAVID CAMERON, HANDS THE GOVERNOR OF RIO, SÉRGIO CABRAL, THE LAUREUS STATUETTE AS THE AWARDS PASS FROM LONDON TO THEIR NEW BRAZILIAN HOME FOR 2013

HOST PARTNERMANAGER

LAUREUS SPORT FOR GOOD FOUNDATION


LAUREUS WORLD SPORTS ACADEMY

DIGITAL MEDIA PR & COMMUNICATIONS BRAND EVENT

LOCAL ORGANISING COMMITTEE

LAUREUS ACADEMY MEMBERS NAWAL EL MOUTAWAKEL & BOBBY CHARLTON PRESENT ZINEDINE ZIDANE WITH THE LIFETIME ACHIEVEMENT AWARD, 2011

HIS SERENE HIGHNESS PRINCE ALBERT II OF MONACO AT THE 2002 AWARDS IN MONACO

NOVAK DJOKOVIC, LAUREUS WORLD SPORTSMAN OF THE YEAR, 2012 ON STAGE WITH ACADEMY MEMBER BORIS BECKER

BERNIE ECCLESTONE PRESENTS LEWIS HAMILTON WITH HIS STATUETTE FOR LAUREUS WORLD BREAKTHROUGH OF THE YEAR AWARD, 2008

LAUREUS ACADEMY MEMBER NAWAL EL MOUTAWAKEL PRESENTS FELLOW ACADEMY MEMBER SEBASTIAN COE WITH THE LIFETIME ACHIEVEMENT AWARD AT THE THEATRO MUNICIPAL DO RIO DE JANEIRO, 2013

LAUREUS AWARD HOSTS MORGAN FREEMAN AND KEVIN SPACEY ON STAGE AT THE 2011 AWARDS IN ABU DHABI

HIS MAJESTY KING JUAN CARLOS OF SPAIN, PATRON LAUREUS WORLD SPORTS AWARDS, BARCELONA 2006-2007

www.laureus.com


SPORT FOR GOOD


www.laureus.com


SPORT FOR GOOD

APPENDIX 1

APPENDIX 1

GENERAL

1. Official designation as Host Partner of the Laureus World Sports Awards

2. Category exclusivity on a Global and National basis in relation to the Laureus World Sports Awards

3. The right to use the Laureus Marks and Content in advertising and marketing materials (including Academy Member

imagery) subject to Laureus’ approval

4. The right to create a composite logo, which incorporates and combines Host Partner and Laureus logos for use in Host

Partner marketing activity

5. Identification as Host Partner in all Laureus World Sports Awards press releases, communications materials

and online channels

THE AWARDS

1. Branding at the Awards for Host Partner equal to Laureus’ Global Partners

2. At least 1.5 minutes of cumulative TV exposure on Laureus’ broadcast programming

3. Designation in TV credits (where available)

4. Right to purchase additional broadcast sponsorship packages

5. VIP hospitality for 50 guests at the Awards and all official events

6. A full-page advertisement in the official Awards brochure

7. Designation on sponsor page in the official Awards brochure

8. The right to photograph and have a photographer present at the Awards

9. Non-exclusive royalty-free licence to photographs and audio/visual material relating to Laureus

for advertising and promotional purposes

10. The right to produce branded merchandise and premiums for placement in guest gift packs at the Awards

THE ACADEMY

1. The right to appearances by at least 20 Academy Members and/or Ambassadors at the

Awards ceremony in accordance with Academy Member guidelines

2. The right to appearances by at least 10 Academy Members and/or Ambassadors at the

subsidiary events around the Awards

THE FOUNDATION

1. The right to set up a local Laureus Sport for Good Foundation project

2. The right to partner existing projects with the Laureus Sport for Good Foundation

3. The opportunity to set up a Laureus National Foundation in the region

4. The right to Academy visits to any existing projects during the Awards

DESIGNATION The exclusive right within the Product Category to be designated Laureus

World Sports Awards Local Sponsor

TERRITORY Local territory only

LAUREUS MARK(S) AND CONTENT The exclusive right within the Product Category to use the Laureus Mark(s) and

Content in marketing materials in designated territory only

PUBLIC RELATIONS The right to stage a media event to launch partnership

Designation to appear in all communications materials relating to the

involvement of specific subsidiary/official event

Sponsor inserts to be included in the press kits at the Awards and any other

official events in territory

BRANDING Sponsor branding (10% of backdrop branding) at relevant territory-specific

subsidiary/official events and designation as Awards Local Sponsor

Sponsor branding on all “collateral materials” for specific subsidiary/official

event where branding is appropriate — event invites etc.

INTERNET Mention of relationship, but no branding

TELEVISION & BROADCAST Sponsor will be entitled to use freely any photographs or broadcasts or other

audio/visual material created by it at the Awards, subject to necessary consents

PHOTOGRAPHY & LAUREUS CONTENT The non-exclusive royalty-free licence to use any photographs relating to

Awards and/or the subsidiary/official events for advertising and promotional

purposes in exclusive territory

INTERNAL COMMUNICATIONS The right to use the Laureus Mark(s) and Content in all internal communications

of Supplier

OFFICIAL AWARDS BROCHURE One half-page colour advertisement in the official Awards brochure

Designation to appear on a sponsor accreditation page in such

official Awards brochure

VIP HOSPITALITY PACKAGES VIP tickets to official and subsidiary events

A. HOST PARTNER SPONSORSHIP RIGHTS

The Host Partner is provided with a wide range of commercial and social rights that will

enable it to benefit from its association with the Awards. These rights are summarised below:

B. LOCAL SPONSOR RIGHTS

The Host Partner is given the opportunity to procure local sponsors to provide goods and

services necessary for the successful hosting of the Awards and subsidiary events. Laureus

will provide a separate package of rights for local sponsors as summarised below:

www.laureus.com


SPORT FOR GOOD

APPENDIX 2

APPENDIX 2

ACCOMMODATION 2,500 room nights for VIP Guests, Nominees, Laureus staff and

TV production team in a range of 3-5 star hotels

COMMUNICATIONS Local communications agency to provide:

Mobile phones (50 units)

Walkie talkies (10 relays and 200 units)

EVENT SERVICES Catering for main and subsidiary events

Experienced local hostess agency

PR agency

Translation agency

IT SUPPORT Local IT agency to maintain all IT requirements (Office Space, Media Centre, etc)

Secure wireless network in all offices

ISDN lines prior to and during the event (100 phones & 50 ISDN lines)

OFFICES Office space in key hotels and venues for up to 150 Laureus staff

TRANSLATIONS Assistance with translations and interpreters

TRANSPORT (AIR) International air transport for up to 600 VIP Guests, Nominees,

Laureus staff and TV production team

TRANSPORT (GROUND) A local agency to run transportation and provide drivers for the

120 Mercedes-Benz cars, 30 staff cars and 10 mini-vans which will be

provided by Laureus/Mercedes-Benz

TV PRODUCTION Editing facilities and services

Outside broadcast truck (minimum 16 cameras, HD)

Satellite uplink services and truck

VENUES Official Events After Party venues (estimated capacity 1,000) Welcome Reception (estimated capacity 1,000)

Subsidiary Events Two x private dinner venues (estimated capacity 200) Other venues e.g. yacht regatta, golf, tennis, motor racing, etc to be

discussed, subject to local needs and sponsorship

ACCREDITATION Local accreditation agency to liaise with security and police

FINANCIAL Assistance with VAT and tax implications

Liaison to facilitate and coordinate all invoicing

INVITATIONS To provide central management of Host Partner’s guests, responsible for collating names,

addresses and all contact details as required by Laureus

MARKETING To provide outdoor advertising sites in prime locations around the city, including but not

restricted to airport, taxis and billboards

To support the Awards with advertising, broadcast and print promotional campaign in

territory and/or globally linked to tourism campaign

PROTOCOL Introduction to Government representative to liaise directly with Laureus

SECURITY Advice and support on transit security, venue security, dignitary security

Introduction to local security agency to handle additional requirements

Provision of Government security services and local police

SPORTS Access to and use of local sports clubs and facilities

Provide Laureus with a senior contact at sports ministry

TRANSPORT (AIR) VIP airport services including: fast track Customs clearance, all applicable clearances,

permits, authorisations for private planes

TRANSPORT (GROUND) Assistance with police matters and local authorisations – security,

road closures, security escorts, etc

TV PRODUCTION All filming permits and approval permits relevant to production, media, etc

VENUE To provide a venue for the Awards with basic requirements being:

Capacity for 1,500 seated dinner guests

Exclusive access to the venue from ten days prior and three days following the Awards

Main stage for ceremony, a minimum of 15m x 10m

Media centre within venue with capacity for 800 media representatives

Secure, exclusive area for red carpet, closed for 24 hours prior to the event

VISAS Assurance that staff and guests (of all nationalities) will receive relevant visas on arrival

OPERATIONAL SUPPORT REQUIREMENTS

Laureus requires the Host Partner to provide the following operational support:

ADDITIONAL REQUIREMENTS

Laureus also has a far broader range of requirements necessary to host a successful

Awards event schedule and requests the support of the Host Partner in identifying and

negotiating agreements with local suppliers to provide the following:

www.laureus.com


SPORT FOR GOOD

APPENDIX 3

DAVID BECKHAM, MANCHESTER UNITED, WORLD TEAM OF THE YEAR 2001

NOVAK DJOKOVIC, LAUREUS WORLD SPORTSMAN OF THE YEAR, LONDON 2012

SERENA WILLIAMS, WORLD SPORTSWOMAN OF THE YEAR 2003 & 2010

USAIN BOLT, WORLD SPORTSMAN OF THE YEAR 2009, 2010 & 2013

ROGER FEDERER, WORLD SPORTSMAN OF THE YEAR 2005, 2006, 2007 & 2008

JESSICA ENNIS, LAUREUS WORLD SPORTSWOMAN OF THE YEAR 2013

APPENDIX 3LAUREUS AWARD CATEGORIES AND WINNERS

Roger Federer

Janica Kostelic

Renault F1 Team

Rafael Nadal

Martina Hingis

Ernst van Dyk

Angelo d’Arrigo

Jurgen Griesbeck

ValentinoRossi

Johan Cruyff

-

Roger Federer

YelenaIsinbayeva

Italian Football Team

Amelie Mauresmo

Serena Williams

MartinBraxenthaler

Kelly Slater

Luke Dowdney

FC Barcelona

FranzBeckenbauer

-

Roger Federer

Justine Henin

South African Rugby Team

Lewis Hamilton

Paula Radcliffe

Esther Vergeer

Shaun White

Brendan &Sean Tuohey

Dick Pound

Sergey Bubka

-

Usain Bolt

YelenaIsinbayeva

China OlympicTeam

RebeccaAdlington

Vitali Klitschko

Daniel Dias

Kelly Slater

-

-

-

-

Usain Bolt

Serena Williams

Brawn GP F1 Team

Jenson Button

Kim Clijsters

Natalie du Toit

Stephanie Gilmore

Dikembe Mutombo

-

Nawal ElMoutawakel

-

Rafael Nadal

Lindsey Vonn

Spain FootballTeam

Martin Kaymer

Valentino Rossi

Verena Bentele

Kelly Slater

May El-Khali

European RyderCup Team

Zinedine Zidane

-

Novak Djokovic

Vivian Cheruiyot

FC Barcelona

Rory McIlroy

Darren Clarke

Oscar Pistorius

Kelly Slater

Raí Souza Vieira de Oliveira

-

Bobby Charlton

-

Usain Bolt

Jessica Ennis

European RyderCup Team

Andy Murray

Felix Sanchez

Daniel Dias

FelixBaumgartner

-

-

Sebastian Coe

Michael Phelps

2006 2007 2008 2009 2010 2011 2012 2013

WORLD SPORTSMAN OF THE YEAR

WORLD SPORTSWOMANOF THE YEAR

WORLD TEAM OF THE YEAR

WORLD BREAKTHROUGH OF THE YEAR

WORLD COMEBACK OF THE YEAR

WORLD SPORTSPERSON OF THE YEAR WITH A DISABILITY

WORLD ACTION SPORTSPERSON OF THE YEAR

SPORT FOR GOOD AWARD

LAUREUS SPIRIT OF SPORT AWARD

LIFETIME ACHIEVEMENT AWARD

LAUREUS ACADEMY EXCEPTIONAL ACHIEVEMENT AWARD

Tiger Woods

Marion Jones(rescinded)

ManchesterUnited

Sergio Garcia

Lance Armstrong (rescinded)

Louise Sauvage

Shaun Palmer

Eunice Kennedy Shriver

-

Pelé

-

Tiger Woods

Cathy Freeman

French Football Team

Marat Safin

JenniferCapriati

Vinny Lauwers

Mike Horn

Kip Keino

-

Steve Redgrave

-

Michael Schumacher

Jennifer Capriati

AustralianCricket Team

Juan Pablo Montoya

Goran Ivanisevic

Esther Vergeer

Bob Burnquist

Peter Blake

-

Peter Blake

-

Lance Armstrong(rescinded)

Serena Williams

Brazilian National Football Team

Yao Ming

Ronaldo

Michael Milton

Dean Potter

-

-

Gary Player

-

Michael Schumacher

Annika Sorenstam

English Rugby Union Team

Michelle Wie

Hermann Maier

Earle Conner

Layne Beachley

India/Pakistan Cricket Team

-

Arne Naess

-

AWARD 2000 2001 2002 2003 2004

Roger Federer

Kelly Holmes

Greek FootballTeam

Liu Xiang

AlessandroZanardi

ChantalPetitclerc

Ellen MacArthur

Gerry Storey

Boston Red Sox

-

-

2005

www.laureus.com


SPORT FOR GOOD

APPENDIX 4

APPENDIX 4PROJECTS SUPPORTED BY THE LAUREUS SPORT FOR GOOD FOUNDATION

HOST CITIES

MONACO, LISBON, BARCELONA, ST PETERSBURG, ABU DHABI, LONDON & RIO DE JANEIRO

AFRICA1. BUFFALO CITY SOCCER SCHOOL - EAST LONDON, SOUTH AFRICA

2. COACHING FOR HOPE - MALI & BURKINA FASO

3. COMMUNITY BASED AIDS PROGRAMME - KAMPALA, UGANDA

4. DEVELOPMENT OF SPORTS AND RIGHTS FOR PEOPLE WITH DISABILITIES - RWANDA

5. FIGHT WITH INSIGHT - JOHANNESBURG, SOUTH AFRICA

6. GRASSROOT SOCCER - SOUTH AFRICA

7. GREAT COMMISSION UNITED - CAPE TOWN, SOUTH AFRICA

8. GRUPO DESPORTIVO DE MANICA - MANICA, MOZAMBIQUE

9. INDIGO YOUTH MOVEMENT - DURBAN & CAPE TOWN, SOUTH AFRICA

10. INTERNATIONAL INSPIRATION - TANZANIA

11. ISIQALO-WAVES FOR CHANGE - CAPE TOWN, SOUTH AFRICA

12. JOHANNESBURG CUBS - JOHANNESBURG, SOUTH AFRICA

13. KICK4LIFE - LESOTHO

14. LITTLE CHAMPS - CAPE TOWN, SOUTH AFRICA

15. LUNGISANI INDLELA - DURBAN, SOUTH AFRICA

16. MAKOMBA-NDLELA YOUTH MOVEMENT - LIMPOPO, SOUTH AFRICA

17. MATHARE YOUTH SPORTS ASSOCIATION (MYSA) - NAIROBI, KENYA

18. MOVING THE GOALPOSTS - KILIFI, KENYA

19. ORPHANAID AFRICA - GREATER ACCRA, GHANA

20. PEACEPLAYERS INTERNATIONAL - DURBAN, SOUTH AFRICA

21. POLOAFRICA - EASTERN FREE STATE, SOUTH AFRICA

22. RIGHT TO DREAM - GHANA

23. SOWETO SCHOOLS RUGBY PROGRAMME - JOHANNESBURG, SOUTH AFRICA

24. SPORT FOR ALL - JOHANNESBURG, SOUTH AFRICA

25. VUKA RUGBY - CAPE TOWN, SOUTH AFRICA (FORMALLY LEGENDS CUP)

26. HOUT BAY CYCLING CLUB - CAPE TOWN, SOUTH AFRICA

ASIA27. IMAGE - RAJASTHAN, INDIA

28. MAGIC BUS - INDIA

29. OPERATION BREAKTHROUGH - HONG KONG, CHINA

30. PEACEPLAYERS INTERNATIONAL - ISRAEL / PALESTINE

31. TWINNED BASKETBALL PROGRAMME - ISRAEL / PALESTINE

32. SEENIGAMA SPORT FOR LIFE PROJECT - SEENIGAMA, SRI LANKA

33. SPECIAL OLYMPICS - CHINA

34. SPIRIT OF SOCCER - CAMBODIA

35. SPIRIT OF SOCCER - IRAQ

36. SPIRIT OF SOCCER - LAOS

37. UNITY THROUGH SPORT PROJECT - MANKULUM, SRI LANKA

AUSTRALIA38. BURRA JURRA SURF PROGRAMME - BYRON BAY, AUSTRALIA

39. CATHY FREEMAN FOUNDATION - PALM ISLAND, AUSTRALIA

40. FOOTBALL UNITED - AUSTRALIA

EUROPE41. LAUREUS METRO SPORTS - BERN, SWITZERLAND

42. LAUREUS STREET SOCCER - SWITZERLAND

43. FIGHT FOR PEACE - LONDON, UK

44. PARA NUESTROS HEROES - BARCELONA, SPAIN

45. GOLF EDUCATIF - FRANCE

46. KICK IM BOXRING - BERLIN, GERMANY

47. KICK ON ICE - BERLIN, GERMANY

48. KICK THE ROPES - BERLIN, GERMANY

49. KICKFORMORE - STUTTGART, GERMANY

50. KIDSWING - MUNICH, GERMANY

51. KIDS FOR FUTURE - COLOGNE, GERMANY

52. KÖRBE FÜR KÖLN - COLOGNE, GERMANY

53. LAUREUS CAVALLO - WINTERHUR-UNTERSEEN, SWITZERLAND

54. LAUREUS GIRLS IN SPORT - LUCERNE, SWITZERLAND

55. LAUREUS GIRLS KICKING - GERMANY

56. LAUREUS MIDNIGHT FUTSAL CUP - THE HAGUE, THE NETHERLANDS

57. LAUREUS SCHNEETIGER - VIENNA, AUSTRIA

58. LAUREUS URBAN STARS BELFAST - BELFAST, UK

59. LAUREUS URBAN STARS BRISTOL - BRISTOL, UK

60. LAUREUS URBAN STARS GLASGOW - LONDON, UK

61. LAUREUS URBAN STARS LONDON - LONDON, UK

62. LAUREUS URBAN STARS MANCHESTER - MANCHESTER, UK

63. LAUREUS URBAN STARS WEST MIDLANDS - BIRMINGHAM, UK

64. MIDNIGHT BASKETBALL LEAGUE - LONDON, UK

65. MIDNIGHT BASKETBALL - MILAN, ITALY

66. MIT PFERDEN STARK MACHEN - ACHBERG, GERMANY

67. MOVE&DO - STUTTGART, GERMANY

68. PASA LA RED - MADRID, SPAIN

69. PEACEPLAYERS INTERNATIONAL - CYPRUS

70. PEACEPLAYERS INTERNATIONAL - NORTHERN IRELAND, UK

71. PROGETTO POLISPORTIVA - MILAN, ITALY

72. PROGETTO POLISPORTIVA NAPOLI - NAPLES, ITALY

73. PROGETTO POLISPORTIVA ROMA - ROME, ITALY

74. PUNCH - PARIS, FRANCE

75. SPECIAL OLYMPICS - RUSSIA

76. JOVENES ATLETAS - SPAIN

77. STREET LEAGUE - LIVERPOOL, UK

78. STREET LEAGUE - LONDON, UK

79. STREET LEAGUE - GLASGOW, UK

80. STREET LEAGUE - NOTTINGHAM, UK

81. TENGO UN SUEÑO - SPAIN

82. TRACK ACADEMY - LONDON, UK

LATIN AMERICA & THE CARIBBEAN83. A GANAR - BUENOS AIRES, ARGENTINA

84. BOLA PRA FRENTE - BRAZIL

85. CLUB ATLETICO PLATENSE - LAPRIDA, ARGENTINA

86. CLUB DEPORTIVO BARRACAS - GENERAL LAMADRID, ARGENTINA

87. GOL DE LETRA - BRAZIL

88. LA LIGA LIMAKIDS - LIMA, PERU

89. LUTA PELA PAZ - RIO DE JANEIRO, BRAZIL

90. SPORT FOR LIFE - ROSARIO, SANTA FE, ARGENTINA

91. SPORTS IN UNDERDEVELOPED AREAS - MONTEVIDEO, URUGUAY

92. SPORTS SANS FRONTIERES - PORT AU PRINCE, HAITI

93. UNIÓN Y AMISTAD DE SAN ISIDRO - BUENOS AIRES, ARGENTINA

94. VIRREYES HOCKEY - BUENOS AIRES, ARGENTINA

NORTH AMERICA95. BOYS & GIRLS CLUB OF METRO ATLANTA - ATLANTA, USA

96. AMERICA SCORES DALLAS - DALLAS, USA

97. AMERICA SCORES NE - BOSTON, USA

98. A’S & ACES - NEW ORLEANS, USA

99. BEAT THE STREETS BALTIMORE - BALTIMORE, USA

100. BELAFONTE TACOLCY CENTER - MIAMI, USA

101. BEYOND THE BALL - CHICAGO, USA

102. BLACK WOMEN IN SPORT FOUNDATION - PHILADELPHIA, USA

103. BOYS & GIRLS CLUBS OF SELA - NEW ORLEANS, USA

104. BREAKTHROUGH URBAN MINISTRIES - CHICAGO, USA

105. BRIDGE LACROSSE - DALLAS, USA

106. CHESTER UPLAND SOCCER FOR SUCCESS - PHILADELPHIA, USA

107. COHEN COLLEGE PREP MIDDLE SCHOOL - NEW ORLEANS, USA

108. COLLEGIATE ACADEMIES - NEW ORLEANS, USA

109. COLORADO RAPIDS YOUTH SOCCER CLUB - DENVER, USA

110. CP3 AFTERSCHOOL ZONE - NEW ORLEANS, USA

111. DALLAS BASEBALL ALLIANCE - DALLAS, USA

112. DIST. 50 EDUCATION FOUNDATION (ADAMS 50) - DENVER, USA

113. EL MONTE CBI - LOS ANGELES, USA

114. ELEVATE - NEW ORLEANS, USA

115. FAMILY & CHILDREN FAITH COALITION (D/B/A HOPE FOR MIAMI) - MIAMI, USA

116. FIRSTLINE - NEW ORLEANS, USA

117. FOUNDATION FOR SCIENCE AND MATH EDUCATION INC NEW ORLEANS, USA

118. GIRL POWER / WORLD LITERACY CRUSADE OF FL. - MIAMI, USA

119. ILLINOIS YOUTH SOCCER ASSOCIATION - CHICAGO, USA

120. INTERNATIONAL HIGH SCHOOL OF NEW ORLEANS NEW ORLEANS, USA

121. JT DORSEY FOUNDATION - PHILADELPHIA, USA

122. LA BROTHERHOOD CRUSADE - LOS ANGELES, USA

123. LAGNIAPPE ACADEMIES - NEW ORLEANS, USA

124. LAKE FOREST ELEMENTARY - NEW ORLEANS, USA

125. LEGACY YOUTH TENNIS AND EDUCATION - PHILADELPHIA, USA

126. LITTLE HAITI OPTIMIST CLUB - MIAMI, USA

127. LOS ANGELES SHERIFF’S FOUNDATION - LOS ANGELES, USA

128. METROLACROSSE - BOSTON, USA

129. MGR FOUNDATION - CHICAGO, USA

130. MIAMI CHILDREN’S INITIATIVE - MIAMI, USA

131. MIAMI DADE POLICE PAL - MIAMI, USA

132. NETBALL AMERICA - ATLANTA, USA

133. OAKLAND LACROSSE - SAN FRANCISCO/OAKLAND, USA

134. OAKLAND STROKES - SAN FRANCISCO/OAKLAND, USA

135. OUTSIDE THE RING CHAMPIONS FOUNDATION - MIAMI, USA

136. QUALITY UNITED EDUCATION - MIAMI, USA

137. RENEW - NEW ORLEANS, USA

138. SHAKE A LEG MIAMI - MIAMI, USA

139. SKATE LIKE A GIRL - SEATTLE, USA

140. SOCCER WITHOUT BORDERS - SAN FRANCISCO/OAKLAND, USA

141. SUCCESS PREP - NEW ORLEANS, USA

142. THE SCHOOL OF BASKETBALL - MIAMI, USA

143. THE SERVICE BOARD - SEATTLE, USA

144. TOUCHING MIAMI WITH LOVE - MIAMI, USA

145. TRIPLE THREAT MENTORING - CHICAGO, USA

146. UP2US’ COACH ACROSS AMERICA - USA

147. WASHINGTON NATIONALS YOUTH BASEBALL ACADEMY WASHINGTON DC, USA

148. WASHINGTON YOUTH SOCCER ASSOCIATION - SEATTLE, USA

149. WESTBANK WRESTLING - NEW ORLEANS, USA

150. WORLD SPORT CHICAGO - CHICAGO, USA

151. YOUTH RUN NOLA - NEW ORLEANS, USA

152. YOUTH SPEAK COLLECTIVE - LOS ANGELES, USA

153. ZHANG SAH - PHILADELPHIA, USA

PROJECTS

SUPPORTED BY THE LAUREUSSPORT FOR GOOD FOUNDATION

www.laureus.com


SPORT FOR GOOD

APPENDIX 5

APPENDIX 5LAUREUS FOUNDATIONS

GLOBALLAUREUS SPORT FOR GOOD FOUNDATION

[email protected]/foundation

ARGENTINAFOUNDACIÓN LAUREUS ARGENTINA

ANA LIA [email protected]

GERMANYLAUREUS SPORT FOR GOOD FOUNDATION GERMANY

SIMONE [email protected]

ITALYFONDAZIONE LAUREUS ITALIA ONLUS

SILVANA DE [email protected]

THE NETHERLANDSLAUREUS FOUNDATION THE NETHERLANDS

WENDY [email protected]

SOUTH AFRICALAUREUS SPORT FOR GOOD FOUNDATION TRUST SOUTH AFRICA

PRUDENCE [email protected]

SPAINFUNDACIÓN LAUREUS ESPAÑA

PAULA GARCIA VILLORA [email protected]

SWITZERLANDLAUREUS FOUNDATION SWITZERLAND

EVELYN [email protected] USALAUREUS SPORT FOR GOOD FOUNDATION USA

MATTHEW [email protected]

APPENDIX 6MEMBERS OF THE LAUREUS WORLD SPORTS ACADEMY

MEMBERS OF THE LAUREUS WORLD SPORTS ACADEMY TAKEN BY PHOTOGRAPHER, PETER ADAMIK

Giacomo Agostini Motorcycling

Marcus Allen American Football

Franz Beckenbauer Football

Boris Becker Tennis

Ian Botham Cricket

Sergey Bubka Athletics

Bobby Charlton Football

Sebastian Coe Athletics

Nadia Comaneci Gymnastics

Yaping Deng Table tennis

Marcel Desailly Football

Kapil Dev Cricket

Mick Doohan Motorcycling

David Douillet Judo

Emerson Fittipaldi Motor Racing

Sean Fitzpatrick (Deputy-Chairperson) Rugby

Dawn Fraser Swimming

Cathy Freeman Athletics

Tanni Grey-Thompson Paralympic Athletics

Marvelous Marvin Hagler Boxing

Mika Häkkinen Motor Racing

Tony Hawk Skateboarding

Mike Horn Adventurer

Miguel Indurain Cycling

Michael Johnson Athletics

Kip Keino Athletics

Franz Klammer Skiing

Dan Marino American Football

Edwin Moses (Chairperson) Athletics

Nawal El Moutawakel Athletics

Robby Naish Windsurfing/Kiteboarding

Ilie Nastase Tennis

Martina Navratilova Tennis

Alexey Nemov Gymnastics

Jack Nicklaus Golf

Gary Player Golf

Morné du Plessis Rugby

Hugo Porta Rugby

Steve Redgrave Rowing

Vivian Richards Cricket

Monica Seles Tennis

Mark Spitz Swimming

Daley Thompson Athletics

Alberto Tomba Skiing

Steve Waugh Cricket

Katarina Witt Figure Skating

In Fond Memory: Severiano Ballesteros, Peter Blake and Bill Shoemaker

www.laureus.com


SPORT FOR GOOD

APPENDIX 6

APPENDIX 7EXAMPLE OF HOST PARTNER BRANDING AT THE AWARDS

NOVAK DJOKOVIC, LAUREUS WORLD SPORTS AWARDS, LONDON, 2012SAMPLE BACKDROP

DAVID BECKHAM & HIS WIFE VICTORIALAUREUS WORLD SPORTS AWARDS, PORTUGAL, 2005

MICHAEL PHELPS, LAUREUS WORLD SPORTS AWARDS RIO DE JANEIRO, 2013

GWYNETH PALTROW, SEGMENT HOSTLAUREUS WORLD SPORTS AWARDS, ABU DHABI, 2010

KELLY SLATER, LAUREUS WORLD SPORTS AWARDS ABU DHABI, 2011

LAUREUS460 Fulham Road, London SW6 1BZ United KingdomTel: +44 (0)20 7514 2762 Fax: +44 (0)20 7514 2837www.laureus.com www.laureusarchive.com www.laureusdigital.com

A global initiative of andRegistered Office: Laureus World Sports Awards Limited, 15 Hill Street, London W1J 5QT United Kingdom.Registered in England No. 05083331

Host Partner Guidelines

Documents

Transcript of Host Partner Guidelines