Partner PR Guidelines and Policies

Working with salesforce.com PR We’re proud to champion companies that leverage our proven social, mobile and connected cloud technologies to accelerate customer success. The strength of our ecosystem is evangelized with the voices of our partners and we’re proud to cultivate opportunities to leverage the salesforce.com brand in communications collateral. This deck provides an overview of how to use the salesforce.com brand in PR materials, including: • Obtaining approval for PR branded materials, including press releases • Making the most of pre-approved language for PR materials • Requesting executive quotes • Social media and blogging policies

Guidelines for using salesforce.com brands • All partner contracts state that any public mention of salesforce.com or any of its brands MUST be approved by salesforce.com. This includes, but is not limited to references in: –  Press releases –  Company boiler plates (approved annually or as updated by partner) –  Salesforce executive quote requests –  Results scripts

• To obtain approval for any public mention of salesforce.com, all material must be submitted to partnerpr@salesforce.com.

• Partner to provide salesforce.com a minimum of four weeks to provide an approved version of the material.

Barriers to content approval •  Partners that issue collateral with salesforce.com branding without obtaining approval from salesforce.com

will be asked to remove the collateral from every public instance and publisher. –  Other actions may be taken if non-approved collateral is repeatedly made public

•  Collateral will not be approved if it contains any of the following: –  Best-of-breed claims for a product, offering, solution or service. The following words cannot be used in relation to a company

or product’s association with salesforce.com without expressed written permission: first, first to market, best in class, best in breed, only, strategic, dominant, joint or top

–  Mentions of salesforce.com, or its brands, when it is unrelated to partner news or offering –  Branding references that don’t comply within the salesforce.com style guide –  Statistics and numbers that are not supported by an authoritative third-party source(s) –  Salesforce.com-owned content

•  Joint press releases –  Joint announcements are determined on a case-by-case basis during the negotiation and signing of partner contracts

Custom press release guidelines • Scope of salesforce.com participation in partner press releases:

–  Minimal brand references of salesforce.com (no more than 5) –  Brand references must fall below the first paragraph

• Salesforce.com will not provide: –  An executive quote –  Approval for the use of salesforce.com branding to be used in a headline, subhead or first paragraph

• Requirements –  Partner to drive the press release development –  Partner to provide salesforce.com a minimum of four weeks to provide an approved version of the

announcement

Template press release guidelines • Press release templates expedite the approvals process, provide a way to use an executive quote and salesforce.com branding within an announcement headline, subhead and first paragraph.

• Templates are provided for the following announcements: –  Customer success story –  New AppExchange App –  New Salesforce1 Mobile App –  Industry designation –  Event sponsorship (Salesforce tour and Dreamforce)

• Requirements –  For partner app releases, apps must be past all security reviews and be live or listed on the AppExchange –  Partner to drive the press release development –  Partner to provide salesforce.com a minimum four weeks to provide an approved version of the

announcement

Social Media & Blogging Policies Contributing to social channels such as a company blog or external outlets presents a great opportunity to share market perspectives, expertise and visions for the future. Members of the salesforce.com Partner Program are entrusted to accurately represent salesforce.com branding and follow the salesforce.com blogging guidelines. Social Media Guidelines •  Be honest and transparent. You are representing yourself and your actions can reflect upon salesforce.com. Be open about

your affiliations with salesforce.com wherever possible. •  Respect your audience. Refrain from personal insults, slurs or obscenity. Do not disparage salesforce.com, other partners,

companies or customers. •  Do not share confidential information or engage in rumors of speculation. As a member of the partner ecosystem, you may be

privy to certain information before it is communicated to the public. Be respectful of this trust and understand that you are bound by our non-disclosure policy.

Blogging Guidelines •  All blogs must be factually accurate •  All blogs must comply with the communications guidelines for using salesforce.com branding