App Producer ProgramPartner Prospecting Guidelines

PUBLISHED CONTENT APPS

Updated 2/11

RECENT APP PRODUCER PUBLISHESLatest App Producer published applications.

Updated 2/6

Huffington Post http://apps.microsoft.com/windows/en-us/app/9830028f-d49c-4eb6-b687-03d02ba3b915

Goal.com http://apps.microsoft.com/windows/en-us/app/db4756ff-8657-4364-9b30-f5a32b0b57fa

Business Insider http://apps.microsoft.com/windows/en-us/app/63d2a9f5-d28a-4646-b7fc-a84709a0e0ce

PPG http://apps.microsoft.com/windows/en-us/app/f64501b0-10ee-40a4-a35f-d0a8789c7ffd

Nine News http://apps.microsoft.com/windows/en-au/app/fb64d104-da45-4458-b74d-22607d390761

FirstOnline http://apps.microsoft.com/windows/en-us/app/2a313f3a-b08b-4fe2-990c

Neo http://apps.microsoft.com/windows/en-us/app/6023e089-0237-4ec3-9fe1-5c23469b9fe6

LaNacion http://apps.microsoft.com/windows/en-us/app/3dcee5c3-f834-46df-a012-a575848ed681

Automoto http://apps.microsoft.com/windows/it-it/app/7b7cc23c-2319-4973-a036-8e0988a9a4a8

LaStampa http://apps.microsoft.com/windows/it-it/app/a9181072-4c21-4433-8888-878cb290bdda

Itallia Oggi http://apps.microsoft.com/windows/it-it/app/4f933308-5434-47b8-a624-94a0674770f4

DailyNet http://apps.microsoft.com/windows/it-it/app/fc35eb8d-adf2-4b94-a7b3-e4adf551e013

Il Giornale http://apps.microsoft.com/windows/it-it/app/130a95b1-4275-45d2-a8bf-09bd28787e4d

Il Giorno http://apps.microsoft.com/windows/it-it/app/b395b4b3-1a39-4c37-bfa1-0538bae6714c

Tuttosport http://apps.microsoft.com/windows/it-it/app/e21751c5-cb41-4b6f-adb5-4269bc61153d

Avenire http://apps.microsoft.com/windows/it-it/app/e276215c-7f2b-4073-9a56-e722bd52a5a7

Corrier Sport http://apps.microsoft.com/windows/it-it/app/0e390b37-e1cb-4d4e-b114-2deb4236ca8f

Milano Fianza http://apps.microsoft.com/windows/it-it/app/2fd4abad-46a0-4ec0-8f60-cc75e6d48cf8

Neowin US http://apps.microsoft.com/windows/en-us/app/6023e089-0237-4ec3-9fe1-5c23469b9fe6

METRICS AND METHODS FOR QUALIFYING PARTNER PROSPECTSConsiderations when assessing a content partner. Ultimately, the decision to pursuit or not rests local circumstances.

Quantitative metrics:

1. Feeds:

1. Hits – Volume of users hitting feed within a time period.

2. Refresh frequency – how often are feeds refreshed with new content.

3. Categories – is it a single feed, or is it a family of related feeds. App Producer supports sections – where groups of feeds can be onboarded.

4. Item / article count – how many articles are provide for with each feed.

5. Item / article freshness – how fresh or recent are articles.

2. Web-Sites:

1. Have a community?

1. Registered users – how many registered users belong to the community.

2. Active users – how many “active users” those logged and performed some activity within the past 30 days.

2. Social media standings – how large are their social network followings: Facebook, Twitter, Klout, or local social networks.

3. Active users – how many active users does the site support; as defined by sessions created.

4. Page Views – how many page views are delivered total, and on a per session case.

5. Unique Users – how many unique users visited the site within a period of time.

6. Alexa ranking – where does the site rank relative to their peers.

3. Paper:

1. Have digital content – the key qualifier is if the content is available in a digital form.

2. Geo coverage – how large is the regional area covered by paper.

3. Circulation – what is the circulation (number of copies printed per volume).

Qualitative assessments:

1. Is the prospect a content aggregator? – how many feed sources are under their management and/or syndication?

2. Does the prospect command a well know consumer brand; one that is increasing in popularity?

3. Does the prospect command a loyal following?

4. Is the prospect complimentary to Microsoft – for example electronics, mobile devices, tablets retailer or reviewer?

5. Is the prospect competitive with Microsoft – where the content may not be ideal for presentation in a Microsoft platform?

6. Does the prospect represent a show-case partner or entrant to a new industry – with which can use be used as showcase or demo?

Base qualification: A partner must have a minimum of 10,000 active viewers, registered users, or hits per week.

PARTNER EXAMPLES

PROSPECT EVALUTATION – AN EXAMPLE

EVALUATING media-kit2013.pdf

(c) 2014 Microsoft Corporation. All rights reserved. This document is provided "as-is." Information and views expressed in this document, including URL and other Internet Web site references, may change without notice. You bear the risk of using it. This document does not provide you with any legal rights to any intellectual property in any Microsoft product. You may copy and use this document for your internal, reference purposes. This document is confidential and proprietary to Microsoft. It is disclosed and can be used only pursuant to a non-disclosure agreement.