Higher Ed Boot Camp: Successful Event Landing Pages

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Transcript of Higher Ed Boot Camp: Successful Event Landing Pages

  • 1. Successful Event Landing PagesMargo Anderson Internet Solutions Client Manager THIS MATERIAL IS STRICTLY CONFIDENTIAL.The information contained in this document, and any attachments thereto, is owned by Blackbaud and is strictly confidential. Unauthorized use, disclosure, or copying of such information is strictly prohibited.If the reader of this document is not the intended recipient, please notify Blackbaud immediately by calling (800) 443-9441 and destroy all copies of this document and any attachments. 2008 Blackbaud Margo Anderson, Client Manager | Page #1 2010 Blackbaud

2. Netiquette Remove distractions from your environment Close mail or other programs you may have opened other than Live Meeting Respond to the polls and questions Raise your hand electronically to ask a question Mute your phone Margo Anderson, Client Manager | Page #2 2010 Blackbaud 3. Todays Session AgendaIntroductionsTop Ten Must HavesRivalry Match Up!DemonstrationQuestions Margo Anderson, Client Manager | Page #3 2010 Blackbaud 4. About the HostMargo Anderson Internet Solutions Client Manager Manager of Blackbauds internet solutionsservice bureau offering (Data ManagementServices for Internet Solutions) Passionate about online fundraising and email marketing 5 years of experience working with Blackbaud NetCommunity Loves the outdoors!Margo Anderson, Client Manager | Page #4 2010 Blackbaud 5. 10. Facebook Like Box Margo Anderson, Client Manager | Page #5 2010 Blackbaud 6. Facebook Like Box The Like Box is a social plugin that enables Facebook Page owners to attract and gain Likes from their own website. Create the code here: http://developers.facebook.com/docs/reference/plugins/like-boxCopy and paste into Formatted Text & Images HTML view on Page LevelYou must create a new one for each page that you would like to like or recommend Margo Anderson, Client Manager | Page #6 2010 Blackbaud 7. 9. Social Networking Links Margo Anderson, Client Manager | Page #7 2010 Blackbaud 8. Social Networking Links If you dont already of account setup, create one today! Create or Find Twitter, Facebook, LinkedIn, YouTube, Picasa, Vimeo, Flickr, etc. logos How can you squander even onemore day not taking advantage ofthe greatest shifts of our generation?How dare you settle for less whenthe world has made it so easy for you to be remarkable? Seth Godin Margo Anderson, Client Manager | Page #8 2010 Blackbaud 9. 8. ShareThis Margo Anderson, Client Manager | Page #9 2010 Blackbaud 10. ShareThis Create the code here: http://sharethis.com/publishers/get-sharing-buttonCopy and paste into Formatted Text & Images HTML view on the Template level Margo Anderson, Client Manager | Page #10 2010 Blackbaud 11. 7. Calendar/Schedule Margo Anderson, Client Manager | Page #11 2010 Blackbaud 12. Calendar/Schedule Make sure there is a clear path to the calendar of events If you are not utilizing the calendar part, organize the events in chronological order and use tables to assist with formatting Include export or printer friendly versions Margo Anderson, Client Manager | Page #12 2010 Blackbaud 13. 6. Good Imagery Margo Anderson, Client Manager | Page #13 2010 Blackbaud 14. 5. Recap of Last Year Margo Anderson, Client Manager | Page #14 2010 Blackbaud 15. Recap of Last Year What to Include:Include photo album of last years eventsSurveys and Polls to gather feedback from attendeesInclude news articles and summary of eventsSend email to attendees Margo Anderson, Client Manager | Page #15 2010 Blackbaud 16. Photo Album Example Margo Anderson, Client Manager | Page #16 2010 Blackbaud 17. Survey Example Margo Anderson, Client Manager | Page #17 2010 Blackbaud 18. 4. Specific/Friendly URL Margo Anderson, Client Manager | Page #18 2010 Blackbaud 19. Blackbaud NetCommunity Friendly URL Sign in with Edit Rights > Edit the Page > Page Properties Margo Anderson, Client Manager | Page #19 2010 Blackbaud 20. 3. Attendee List Margo Anderson, Client Manager | Page #20 2010 Blackbaud 21. Attendee List Create a Look Whos Coming list to encourage other alumni to sign up Use the Blackbaud NetCommunity directory part to create the functionality Base the directory part list on a registrant query in The RaisersEdge Load the results automatically Margo Anderson, Client Manager | Page #21 2010 Blackbaud 22. Attendee List Example Margo Anderson, Client Manager | Page #22 2010 Blackbaud 23. 2. Survey/Poll Margo Anderson, Client Manager | Page #23 2010 Blackbaud 24. Examples Great way to engage your alumni and gather great information! Margo Anderson, Client Manager | Page #24 2010 Blackbaud 25. 1. Online Registration Margo Anderson, Client Manager | Page #25 2010 Blackbaud 26. Online Registration Why track?Opportunity to gain updated contact informationAllows the ability to create a Look Who's Coming pageChance to reconnect with lost alumniCapture email addresses for follow up opportunities Thank you email with appeal Survey to share Homecoming recommendations And many many more! Margo Anderson, Client Manager | Page #26 2010 Blackbaud 27. Ways to Track Blackbaud NetCommunity Events Registration Part Allows the use of the Events Module for reporting andhistorical purposes Records t-shirt size, meal preferences, etc. via participantattributes Captures guest information Handles capacity settings Allows the ability for online/pledge payments Margo Anderson, Client Manager | Page #27 2010 Blackbaud 28. Event Registration UT Dallas Margo Anderson, Client Manager | Page #28 2010 Blackbaud 29. Event Registration UT Dallas Margo Anderson, Client Manager | Page #29 2010 Blackbaud 30. Event Registration UT Dallas Margo Anderson, Client Manager | Page #30 2010 Blackbaud 31. Example UT Dallas Margo Anderson, Client Manager | Page #31 2010 Blackbaud 32. Ways to Track Blackbaud NetCommunity Poll Quick and easy for alumni to respond Stores information as constituent attributes if the user is logged in Respondents can view a pie chart/bar graph of the responses Blackbaud NetCommunity Survey Ability to query/export survey result information for logged in users Query can be used for email lists Does not store information on constituents record Blackbaud NetCommunity Common Form Will be covered during Thursdays seminarMargo Anderson, Client Manager | Page #32 2010 Blackbaud 33. Ways to Track Facebook Events Quick and easy for alumni to RSVP No integration with backend databases Manually tag each alumni's record Its on Facebook! Margo Anderson, Client Manager | Page #33 2010 Blackbaud 34. Top Ten Must Haves 10. Facebook Like Box 9. Social Networking Links 8. ShareThis 7. Link to Calendar/Schedule of Events 6. Snazzy Alumni Photos 5. Recap of Last Year 4. Specific OR Friendly URL 3. Look Whos Coming (Directory Part) 2. Survey/Poll 1. Online Registration/RSVP Functionality Margo Anderson, Client Manager | Page #34 2010 Blackbaud 35. Rivalry Match UP University of Florida Florida State University Vs. Margo Anderson, Client Manager | Page #35 2010 Blackbaud 36. University of Florida Schedule Slideshow of Past Events Online Sign Up Unique URL Margo Anderson, Client Manager | Page #36 2010 Blackbaud 37. Florida State University Schedule Link to Photos Snazzy Alumni Pictures Unique URL Link to Survey ShareThis Social Networking Links**Bonus Points**Fight Song!Celebrity! Margo Anderson, Client Manager | Page #37 2010 Blackbaud 38. The Winner is Margo Anderson, Client Manager | Page #38 2010 Blackbaud 39. A Word From Our Sponsor DMS for Internet Solutions allows nonprofits with our Internet products to offload recurring, ongoing functions associated with web/email management and day-to-day operations.Data ServicesEmail Management Assistance in processing BlackbaudSegmentation and list preparationNetCommunity transactions within The Raisers Split testingEdge. Copy editing (including conditional email Configuring The Raisers Edge to support newcontent)Blackbaud NetCommunity partsEmail template development Reporting and List Generation ServicesEmail testingOpt-out and Bounce management Content Management Online Strategic Oversight Copy editing Share Blackbaud NetCommunity best practices Create new pages and templatesin relation to the organizations audience and Configure and style Blackbaud NetCommunityorganizational prioritiesparts Provide quarterly updates of internet trends Maintain and update information architectureand evolving technologies that impact the Refresh content and images (i.e., replace organizations business objectivesexpired content) Maintain web presence on the leading-edge ofsolution functionality Distribute monthly analytics reports of relevant Margo Anderson, Client Manager | Page #39web and email metrics 2010 Blackbaud