1670 HBC LAUNCH PRESENTATION FOR HUDSON BAY CORP.

IN DECEMBER, ALLOF THE GOVERNORS FROM HBC TRAVELEDTO LA FOR A BRAND LAUNCH MEETING.

INSTEAD OF LOCKING THEM IN A BOARD ROOMWITH BOTTLED WATER AND A PULL DOWN SCREEN,

I BUILD THEM A TRADING POST.

REMINISCENT OF THE POSTSTHAT WERE THE INDIGENOUS

BEGINNINGS OF THE HBC COMPANY IN THE 1600’S.

THE PRESENTATION MATERIALS WERE PASSEDIN A SOFT LEATHER BOUND BOOK WHILE SIPPING COFFEE FROM VINTAGE CUPS.

EVERYONE ENJOYED THE DAY. EVERYONECONNECTED TO THE ORIGINS OF THE COMPANY.

WE FORGED AHEAD TO LAUNCH A BRANDTHAT WILL TAKE THEIR HERITAGE INTONEW AND MODERN CHANNELS. JUST LIKE

THEIR ANCESTORS DID IN 1670.