Prepared Especially for:Tom & Mary White

For marketing the property located at: 7 Deep Run CourtHunt Valley, MD 21031

Prepared by:Angela McKendrick, CRS, GRI AgentBerkshire Hathaway HomeServices Demo123 Main Street, Hunt Valley, MD 21030

410-555-1234 Office 410-432-7890 HomeOffice Website demorealty.com/angela Email angela.mckendrick@demorealty.com

April 26, 2016

[October 28, 2016'

Dear [Sellers],

Thank you for considering [us] to represent you in the sale of your home. I know you have many choices, however,I’mconfidentmyproven,localexpertise,combinedwiththeunmatchedresourcesofBerkshireHathaway HomeServices[DBA], will help ensure you obtain the highest sales price and best terms for your property.

This proposal outlines the steps we will take, and begins identifying the data we’ll use to achieve success together. I’ll balance a strong Internet presence with a comprehensive marketing program and tireless networkingtodrivebuyerstoyourproperty.Withmyexperience,Iknowhowtomarketyourhome’sappealto a wide range of prospective buyers.

I truly appreciate the opportunity to successfully represent you in the sale of your home.

Sincerely,

[AGENTNAME,TITLE]

ANGELA MCKENDRICK, CRS, GRI 410-555-1234 Office: 410-432-7890 HomeOffice: Website demorealty.com/angela Email angela.mckendrick@demorealty.com

We begin by matching your objectives and priorities with the process of marketing and selling your house.

Thefirstthreestepstowardssellingyourhouseare:

• Clarifyingandprioritizingyourexpectations.

• Definingthestoryofyourhouseandneighborhood.

• Agreeingonaprocess–howwe’llworktogether.

Let’sreviewandprioritizethefollowingtopicstohelpusunderstandwhat’smostimportanttoyou in the sale of your property.

• Communication How often do you prefer we talk? What’s your preferred method for communicating?

• Motivation Why are you selling your home at this time?

• Time Frame How soon must you sell your home?

• Price Withinwhatrangedoyouexpecttosellyourhome?

• Homeselling Decisions Tellmeaboutotherpossiblefactorsaffectingyourdecisiontosellnow.

• Marketing Plan What aspects of marketing and advertising your home most interest you?

• Previous Homeselling Experience What was the most important thing you learned the last time you sold your home?

• Relocation Assistance Areyoucuriousabouthomebuyingoptionsinyournewlocation?

You know your house best. Let’sdiscusshowwe’llmarketitsspecialfeaturesandlocationinthesurroundingneighborhood.

• Most Appealing Features What attracted you to buy this home?

• Differentiating Features What makes this property unique from similar properties?

• Updates and Renovations Have you made any improvements to the property since you bought it?

• The Neighborhood What do you regard as the most attractive features of the surrounding neighborhood?

• Special Terms or Conditions Do you have any issues regarding the sale of your property I should be aware of (e.g., items of personal propertytobeexcluded,itemswhichmustbedisclosedtoprospectivebuyers,etc.)?

• Potential Enhancements What changes would you suggest to make your property as salable as possible?

Initial Consultation • Clarifyyourneedsandexpectations. • Review selling process, initial market evaluating

strategy. • Interview“Agency”choices. • Select appropriate representation.

Design and Implement Marketing Plan • Complete home enhancement

recommendations. • Schedule marketing activities. • Show the property to brokers and prospective qualifiedbuyers.

• Communicate sales status and marketing activities.

• Optimize marketing and pricing as necessary. Review Offer and Reach Agreement with Buyer

• ReceiveandreviewofferfromBuyer’srealestaterepresentative.

• Discuss and clarify proposed terms and conditions.

• Negotiate;considercounteroffers. • Reachfinalagreement.

Complete CLOSING Process • DepositofBuyer’searnestmoney. • Sign documents. • Initiate title search, deliver preliminary title reporttoBuyer.

• Initiate inspections. • Resolve remaining contingencies. • Conductfinalwalk-throughwithBuyer • Initiate loan funding/balance of funds fromBuyer.

• Record title. • Buyertakespossessionofproperty.

 After-Sale Service

• Helpyoufindyournexthome. • Assistyouwithrelocation,ifneeded.

Selling a house typically includes the following elements. I’ll be your resource and guide throughout this process.

Our marketing program for your home is built on three activities: Promote To Prospective Buyers

• PrintAdvertising. • Online. • Yard Sign. • Open Houses. • Other Marketing Materials.

Market To Other Real Estate Professionals • TheBerkshireHathawayHomeServicesNetwork. • Referral and relocation resources. • MultipleListingService(MLS). • Direct promotion to other real estate professionals. • Open house for industry real estate professionals.

Maintain Communication With You • Review the results of our marketing activities. • Consultwithyoutofinetuneourmarketingstrategy,asneeded.

Nationaladvertisingsupport,includingtelevision,printandonlineplacement,ensurethatourbrandistop-of-mindamongmillionsofpotentialhomebuyersandsellers.Additionally,marketingandpublicrelationsprogramspositionBerkshireHathawayHomeServicesasanauthorityforrealestateandrelatedservices.

ThisnationalsupportdrivesconsumerstoBerkshireHathawayHS.comtofindlistingslikeyours.

The more potential buyers know about your house, the more confident (and swift) they can be in their purchase decision. Enhance the saleability of your property with:

• A written property disclosure statement to give buyers a clear understanding of the property and surrounding neighborhood.

• A home warrantytogiveprospectivebuyerspeaceofmindbyprovidingaone-yearrepair-or-replacecoverage of major home operating systems and appliances.

• Professional inspections such as structural, roof and termite, to reveal the current condition of the property.

Pricingyourhomeforthecurrentmarketisimportantformaximumexposureand,ultimately, a satisfactory sale.

The existing pool of prospective buyers determines a property’s value, based on: • Location,design,amenitiesandcondition. • Availabilityofcomparable(competing)properties. • Economic conditions that affect real property transactions.

Factors that have little or no influence on the market value of a house include:

• The price the seller originally paid for the property. • Theseller’sexpectednetproceeds. • The amount spent on improvements.

The impact of accurate pricing:

• Properties priced within market rangegeneratemoreshowingsandoffers,andsellina shorter period of time.

• Properties priced too highhaveadifficulttimeselling.

Animpartialevaluationofmarketactivityisthemosteffectivewaytoestimateaproperty’spotentialsellingprice.IcanprovideaComparativeMarketAnalysis,whichconsiderssimilarpropertiesthat:

• Have recently sold. This shows us what buyers in this market have paid for properties similar to yours.

• Are currently on the market. This shows us what kind of properties will be competing with yours for the attention of available buyers.

• Failed to sell. Understanding why these properties did not sell can help us avoid disappointment in the marketing of your property.

Anaskingpricethatisbeyondmarketrangecanadverselyaffectthemarketingofaproperty.

• Marketing time is prolonged and initial marketing momentum is lost.

• Fewer buyers will be attracted and fewer offers received.

• Thepropertyattracts“lookers”andhelpscompetinghouseslookbetterbycomparison.

• If a property does sell above true market value, it may not appraise and the buyers may not be able to secure a loan.

• The property may eventually sell below market value.

Progressive Value Range MarketingSMhelpsbuyersandsellersconnectanddefinethetermsofsale. Requirements include:

• PVRMSMdoesnotrequiretheSellertoacceptanyofferwithintherange,buttheSellerdoesagree to counteranyofferwithintherangewithpriceandtermsacceptabletotheSeller.

• The Seller may only use the Published Price Ranges.

• Allmarketingandadvertisingmaterialsforthepropertywillread“Sellerwillentertainoffersbetween (LowRange)and(HighRange).”

Noonehasamoreimportantroleinthehomesellingprocessthanyoudo.Herearesomewaysyourparticipation can contribute to a successful sale:

• Maintainthepropertyinready-to-showcondition.

• Ensurethatthehouseiseasilyaccessibletorealestateprofessionals(lockboxandkey).

• Trytobeflexibleintheschedulingofshowings.

• Whenyouarenotathome,letmeknowhowyoucanbereachedincaseanofferisreceived.

• If approached directly by a buyer who is not represented by a real estate professional, please contact me. Do not allow them into the property unescorted.

• In case of last minute showing, always remove or lock up valuables, jewelry, cash and prescription medications.

It is important for a property to make the best possible impression on prospective buyers. The following can interfere with a buyer’s appreciation of a property: Exterior

• Clutter. • Alawninneedofmowing. • Untrimmed hedges and shrubs. • Dead and dying plants. • Greaseoroilspotsonthedriveway. • Peeling paint. • Anythingthatlooksoldorworn.

InteriorWorn carpets and drapes.

• Dirty windows, kitchen, baths. • Clutter. • Pet and smoking odors. • Peeling paint, smudges or marks on walls.

These tips can help your house make the best impression when previewed by sales professionals or shown to prospective buyers: Exterior

• Remove toys, newspapers, yard tools and other clutter. • Tidy up and pick up after pets. • Park vehicles in the garage or on the street, leaving the driveway clear. • Addcolorwithflowersandpottedplants.

Interior • Make beds, clean up dishes and empty wastebaskets. • Remove clutter throughout and put away toys. • Setout“showtowels”inbath. • Freshen the air with potpourri or by baking bread, deodorize pet areas and set the thermostat

to a comfortable temperature. • Do a quick vacuuming and dusting. • Arrangefreshflowersthroughoutthehouse. • Turnonthefireplace(whenappropriate). • Play soft background music.

Resume goes here

Buyers: Add references

Sellers:Add references

Backedbyoneofthemostadmirednamesinbusinessandenteringthemarketwithacommitmenttoprovidingstraightforwardadvice,BerkshireHathawayHomeServicescomeswithitsadvantages.

• Anameyoucantrust.

• Acommitmenttoprovidinggreatservice.

• Anetworkofexperienced,knowledgeableagents.

• Industry-leadingtechnologyandtools.

• Adherencetothehigheststandards.

Therightagentcanmakeallthedifference.I’llprovethattoyoubyapplyingmyknowledgeandexpertisetoachieve the successful sale of your property. You can expect that I will:

• Work with you at every stage of the homeselling process.

• Keepyouinformedatalltimesthroughanagreed-uponsystemofregularcommunication.

• Giveyoureliableinformationandstraightforwardadvicesothatyoucanmakeinformed,confidentdecisions.

• Identify your needs.

• Developandimplementaneffectivemarketingplanforyourproperty.

• Helpyoudetermineaneffectivepricingstrategy.

• Recommend steps to prepare your property for market.

• Represent you in negotiations with prospective buyers.

• Work to protect your interests through the completion of the transaction.

It is my hope that you will be so pleased with my service that you will turn to me for advice on your future real estate needs.

AmemberofthefranchisesystemofBHHAffiliates,LLC

I hope you’ve enjoyed the insights and information in this presentation. I look forward to working with you.

©2016BHHAffiliates,LLC.RealEstateBrokerageServicesareofferedthroughthenetworkmemberfranchiseesofBHHAffiliates,LLC.Mostfranchiseesareindependentlyownedandoperated. BerkshireHathawayHomeServicesandtheBerkshireHathawayHomeServicessymbolareregisteredservicemarksofHomeServicesofAmerica,Inc.®Informationnotverifiedorguaranteed.Ifyourproperty is currently listed with a broker, this is not intended as a solicitation. Equal Housing Opportunity.

AsamemberoftheBrookfieldGlobalRelocationServices(BrookfieldGRS)PreferredBrokerNetwork,andaproviderofcriticalhomesaleandhomefindingservicesforBrookfieldGRS,mycompanyandIarefullycommittedtomeetingBrookfieldGRS’PremierService® program goal of 95% customer satisfaction. Thisisagoalthatmirrorsthosesetbyclients,andcascadestoallBrookfieldGRSemployees,aswellastobrokers and suppliers.

Attheendofyourmoveyouwillhavetheopportunitytocompleteanonlinecustomersatisfactionsurvey.Thesurveywillaskyoutorateyourcustomerserviceexperienceonasix-pointscalewithsixrepresenting“CompletelySatisfied”withtheserviceprovided,andonerepresenting“CompletelyDissatisfied.”

Throughout the transaction, both my relocation director and I will be checking in with you at key intervals to confirmwearemeetingorexceedingyourexpectations.Ifatanytimeyouhaveaconcernabouttheservicebeing delivered, please do not hesitate to reach out to me, my relocation director, or to your contact at BrookfieldGRS,sothatwemaymakenecessaryadjustments.

Our objective is to provide you with the highest level of Premier Service, from beginning to end, in the hopes ofreceivinga“CompletelySatisfied”ratinginthesurvey’srealestatebrokercategory.

Belowarethesurveyquestionsyouwillbeaskedregardingyourexperiencewithmycompanyandme. Thank you in advance for taking the time to share your important feedback.

Premier Service Survey Questions - Brokers

Home Finding / Destination ServicesHowwouldyouratetheoverallassistanceprovidedbytherealestatecompanyinfindingyournewhome?Please rate the real estate company in the following areas:

• Showed you properties appropriate to your housing needs • Assistancewithnegotiatingthepurchaseofyournewhome • Keptyouinformedandeffectivelyresolvedproblemsandissues

Marketing AssistanceHow would you rate the overall assistance provided by the real estate company with regard to the sale of your home?Please rate the real estate company in the following areas:

• Knowledge of local real estate market • Assistancewithnegotiatingthesaleofyourhome • Keptyouinformedandeffectivelyresolvedproblemsandissues