Berkshire Hathaway HomeServices Drysdale Properties

December 2014

Dear Drysdales,

Today marks a very momentous occasion for our organization. Our commencement date has arrived. We are now

Berkshire Hathaway HomeServices Drysdale Properties and bring to the real estate market the powerful stability,

strength, integrity and, above all, exceptional quality of the Berkshire Hathaway brand. From this point forward

we will be viewed in a new light as a new company.

This is our opportunity to shine – to redefine and raise our position in the real estate community and increase the

industry standard around us.

We believe that our consumers deserve to have an extraordinary experience. We have been selected to join the

Berkshire Hathaway HomeServices network because of our proven ability to deliver exceptional service to our clients.

Together, we will continuously strive to build relationships and serve remarkably.

Over the next several weeks, you will be introduced to new products and services that will enable you to serve your

clients at a greater level. Now is the time to stay connected and be an active participant in the positive life we’re creating

together.

I encourage you to use our brand transition as a special opportunity to reach out to your clients, prospects, family and

friends to share our exciting news and to ask for the opportunity to serve them in the future.

With all this said, what is really important in this transition is what we have become as individuals and as a collective organization.

… a company that dreams big and works hard to achieve. … a company that is motivated by greatness, not money. … a company that knows that collectively we are more powerful together. … a company that believes “it is about the people” … a company that cares about doing the right thing … a company that serves

It is an honor and privilege to be associated with each of you. We are excited that you have joined us for the journey,

and I am proud to be a Drysdale.

Gretchen Pearson

President

Berkshire Hathaway HomeServices Drysdale Properties

© 2014 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation

OUR MISSIONTo build on the American Dream

OUR GUIDING PRINCIPLESAlign with the best people,

envelope them in support and care,… and let them soar!

OUR CORE VALUESDo the right thing, not the easy thing

Create positive interdependent relationshipsServe remarkablyDo more with less

Be humble, respectful and gratefulLive passionately and adventurously

Lead changeGrow and learnLeave a legacy

Have fun

OUR PROMISE TO EACH OTHERI promise not to honor your illusions.

I promise to tell you the truth with compassion.I promise to hold the highest expectations for you.

I am a “Drysdale”

I AM A KEY MEMBER of a team of inspired, performance-oriented, market-savvy, client-focused professionals.

We are STRONG – We’re experienced, bold, and reliable We bring fresh insight to the real estate market – backed by deep experience.

We are leaders that exude confidence, trust and consistency

We are DISCERNING – We’re intelligent, connected and forward-thinking We thrive on smart thinking

We bring a reasoned approach to transactions

Our Market savvy keeps us ever-relevant

We apply our experienced wisdom

We are GENUINE – That means we’re honest, attentive, and pragmatic. We are refreshingly real.

Our straightforward approach is guided by a respectful candor that balances timeless

values with brave authenticity.

We provide trust, confidence and accountability

We have HEART – We are compassionate, caring and giving We truly care for the people we serve and the people that we work with

We strive to improve the communities that we serve.

We are a TEAM – We are passionate to build a great company, together. We treat each other with mutual respect.

We are just as enthusiastic about the success of others, as we are to our personal success.

We are Smarter Together!

We are Innovative, adventurous and optimistic.


THE VALUE IN OUR TEAM – HELPING YOU GROW YOUR BUSINESS • Strength in our Brand – Our new design, color and components support and promote the strength, trust and confidence that exemplify the brand’s classic heritage.

• We’re your digital ally with an unmatched Global Network Platform (GNP) – GNP is Berkshire Hathaway HomeServices’ technology platform to help maximize productivity and grow your business in today’s market. Components include: national and affiliate websites, lead management, CRM, extranet, marketing platform, mobile capabilities and social media.

o Mobile capabilities include expanded property search tools and lead management capabilities for agents o Social media services include the ability to manage multiple accounts from a single platform o Marketing REsource provides all the functionality of the Prudential Real Estate Media Center with expanded and updated content to support local marketing efforts

• We are the source for leads! – A new national website delivers an outstanding search experience and drives online leads to our network. Through Inside Access™ you also gain an accurate price estimate of the home you want to buy or sell powered by actual MLS data. Plus, view current information about surrounding neighborhoods, schools, the economy, the environment and much more without even registering. Enhanced lead management tools help you efficiently and effectively manage, incubate and convert these leads. We also provide multi-brand broker-to- broker referral opportunities.

• Gain access to industry expertise and leadership – We offer networking events, productivity and management training, industry intelligence and best practices shared across all brands.

• Growing the Global Network – Intended future expansion of the Berkshire Hathaway HomeServices brand into Europe, Asia and around the world.

HELPING AFFILIATES DO BETTER BUSINESS • Business Consulting will focus on building effective business strategies, setting short and long-term targets and implementing Berkshire Hathaway HomeServices tools and services to achieve results.

• Service Consulting is delivered based on an annual calendar of event topics and objectives. Consultants engage in viral, web-based, phone and occasional live meetings with their affiliates. They are also responsible for identifying companies that are candidates for growth. Adoption of the LEAD recruiting program, delivery of the “lite” operations reviews, business planning and affiliates’ engagement of Berkshire Hathaway HomeServices tools and services are key objectives of the Service Consultant.

• Ongoing Education: The Training and Education Department will provide a comprehensive training program in a wide variety of convenient formats.

NATIONAL PROMOTION: TAKING BERKSHIRE HATHAWAY HOMESERVICES TO MARKET • We have retained BBDO, a global advertising agency, in support of the Berkshire Hathaway HomeServices launch to create and execute an ongoing advertising campaign. We have retained Edelman, a global PR agency, in support of the Berkshire Hathaway HomeServices launch, ongoing publicity and consumer research promotion.

• Luxury Collection and Resort Properties International are marketing programs created to offer unrivaled customer service and superior knowledge of the luxury market to the world’s most high-end consumers. The target audience for these marketing programs is adults 25-54 with a household income of $150,000 or more.

SUPPORTING COMMERCIAL REAL ESTATE NEEDS • We will continue to support the Commercial real estate business within the Berkshire Hathaway HomeServices network, though we will not offer a separate Commercial-only franchise.

• Affiliates may subscribe to the Commercial Information Exchange (powered by Orion) and have access to the complete suite of services offered by that platform or have commercial-listing only access allowing you to list your commercial properties on our public website or within our commercial agent network.

GET CONNECTED AND LEARN MORE AT OUR MEETINGS, CONFERENCES AND LIVE EVENTS • Similar to Prudential Real Estate, the Berkshire Hathaway HomeServices network meetings and conferences will include an annual Sales Convention and Top Performer conference (Summit). Sales Convention 2015 will be at The Mirage in Las Vegas, Nevada.

WE’RE MAKING BRANDING AND CONVERTING SIMPLE • Berkshire Hathaway HomeServices Affiliates has developed a portal tool that will support the affiliates with their transitions and related materials. It will be a one-stop shop for all things related to an affiliate’s transition.

Marketing REsource

©2014 BHH Affiliates, LLC. Real Estate Brokerage Services are offered through the network member franchisees of BHH Affiliates, LLC. Most franchisees are independently owned and operated. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Information not verified or guaranteed. If your property is currently listed with a broker, this is not intended as a solicitation. Equal Housing Opportunity.

Value Proposition


Our mission: Berkshire Hathaway HomeServices is committed to creating value to our affiliates, and delivering

a brand identity that is smart, distinctive and captures our commitment to quality.

BERKSHIRE HATHAWAY HOMESERVICES – VALUE PROPOSITION

Good to know.™Good to know.™

From the Sign ... to Online.

Our network stands among only a few organizations entrusted to use the storied Berkshire Hathaway name, a name representing

strength, integrity, trust and universal respect. As important, Berkshire Hathaway HomeServices offers a wealth of real estate

tools, resources and programs – all geared for your long-term growth and prosperity.

MARKETING STRATEGIES, RESOURCES, LUXURY & RESORT

2014 MARKETING STRATEGY Berkshire Hathaway HomeServices

focuses considerable resources

on creating lasting impressions for

consumers across North America. The

2014 marketing campaign for Berkshire

Hathaway HomeServices leverages

both traditional and digital media. Our

2014 advertisements will appear in many

media outlets, including:

• The Wall Street Journal

(print & digital)

• Unique Homes

• Prestige (print & digital)

• Robb Report

• duPont Registry

• Real Estate Magazine

• REALTOR® Magazine

Cable TV

• BBC America

• Bloomberg Television

• CNN

• FOX News Channel

• FOX Business News

• HGTV

• MSNBC

• TNT

• Science Channel

• History Channel

• USA

RESOURCES AT YOUR FINGERTIPS Berkshire Hathaway HomeServices

offers a robust suite of productivity and

marketing tools and resources known

collectively as the Global Network

Platform.

• Marketing REsource Enjoy the benefits of your very own

marketing assistant. Create, personalize

and share effective, eye-catching

communications and use our powerful

media center for direct marketing.

• LearnCenter REsource LearnCenter REsource is your tool

for real estate best practices and

educational training that will help you

reach your professional goals. Peruse

a wide array of Web-Based Training

(WBT) courses and browse our Virtual

Instructor-Led Training (VILT) sessions –

all at the reach of your fingertips.

• Commercial REsource Commercial REsource - your commercial

information exchange – is a proven,

successful commercial real estate

technology platform available to network

affiliates to post their commercial listings

and sales associate biographies which

roll up to the berkshirehathawayhs.com

website.

• Seller Advantagesm

Use this online, interactive tool for your

sellers. It provides key information on

the impact of your online presence, a

competitive overview of the market,

and allows you to enter showings, open

houses, and feedback from potential

buyers.

• Market Activity Report Stay in touch with past and prospective

customers by providing them with

information on the real estate market

within a specific area.

LUXURY COLLECTIONThe Berkshire Hathaway HomeServices

Luxury CollectionSM marketing program

has been created to assist Luxury

Collection Specialists in the marketing

of luxury properties. The program has

been specifically designed to leverage

the strength of the Berkshire Hathaway

name, while providing special marketing

pieces and opportunities for this upscale

market.

RESORT PROPERTIES INTERNATIONALSM

Take advantage of these marketing

materials that will adapt to the resort

market in which you are working.

Whether you market ski chalets or

vacation properties, ranch homes or

southwestern villas, our materials will set

you apart from your competition.


Good to know.™

Good to know.™

Marketing REsource


YOUR ONE-STOP, ONLINE LOCATION FOR MARKETING MATERIALSNo matter what type of marketing materials are needed, they can be found here.

The Marketing REsource is your one-stop, online location for highly effective, personalized marketing materials:• Video• Audio• Print• eCards• eNewsletters• Online presentations• Social media

Need to market a property? The Marketing REsource is integrated with the MLS. Simply select a listing and the eCard, flyer, postcard or door hanger is automatically populated with the property information – literally in seconds.

All content is automatically personalized and branded. Materials are template based and allow a high degree of customization, all the while maintaining the Berkshire Hathaway HomeServices branding and messaging.

The Marketing REsource puts those materials right at your fingertips. And it doubles as a great internal communication and recruiting tool as well.

• Property/listing information • Seller/buyer help/information • Door hangers • Announcements • Special event announcements and invitations • Market updates • Business-building • Farming/prospecting • Agent self-promotion • Affiliate promotion • Recruiting • Training

Content is easily searched, accessed, customized and shared via a broad range of publishing channels: • eCards • Online viewing • Post to social media • Embed codes for websites and blogs • Downloadable PDFs • Print-on-Demand

Seller Assurance Program

WHERE EXTRAORDINARY SERVICE SETS YOU APART

APP KEYWORD: Seller, AssuranceQUESTIONS? Contact Your Sales Manager


At Berkshire Hathaway HomeServices Drysdale Properties, we:

Apply our expertise to help you to determine a Pricing Strategy for your home.

Provide you with a comprehensive market analysis of your property utilizing Multiple Listing

Service and other data sources.

Help you prepare your home for sale, and we will discuss the benefits of obtaining the appropriate

pre-inspections, CLUE report and Home Warranty prior to putting your home on the market.

Showcase your property to its best advantage and create excitement with DayONE marketing.

Provide you with a written Sales and Marketing Plan for your property.

Provide the greatest level of exposure for your property with our M.O.R.E. marketing system.

Assertively pursue every potential buyer through the use of our Rapid Response Systems.

Present you with all offers received on your property and discuss the terms with you.

Utilize our negotiation skills to assist you in achieving your homeselling objectives

Anticipate the transaction process to make the experience as stress-free as possible, and

we will manage the transactional details through the closing and possession processes.

Communicate with you regularly and in a manner that you prefer.

Follow up with you after the sale to make sure that all of your questions have been fully answered.

M.O.R.E. Property Marketing

MAXIMUM ONLINE REACH & EXPOSUREAt Berkshire Hathaway HomeServices Drysdale Properties, we provide you with MORE!

APP KEYWORDS: More, Online, MarketingQUESTIONS? [email protected]


National Website

Virtual Tour Craigslist Ad YouTube VideoProperty Website

Company Website Agent Websites Mobile Websites

Mobile AppInternet ReachSocial MediaREALTOR eBlasts

And 100’s of other real estate sites

SuperAgent Website

BERKSHIRE HATHAWAY HOMESERVICES DRYSDALE PROPERTIES proudly presents INNOVATIVE SuperAgent Websites

As part of the brand transition package, Berkshire Hathaway HomeServices Drysdale Properties has created customized, fully branded SuperAgent Websites for sales professionals who use The APP for their online marketing presence.

Each SuperAgent Website includes an attractive search experience for consumers, simplified navigation, custom “About Me” page and Instant Searches for your local marketplace. In addition to all this great technology, the SuperAgent Website is also device responsive-- it looks great on tablets and phones!

Hit the ground running with your new, professional SuperAgent Website, today!

APP KEYWORDS: SuperAgent, WebsiteQUESTIONS? [email protected]


Good to know.™

Seller Advantage


It often comes down to simple math: The more people who see a listing, the greater the chances for a fair and timely sale of the property.

INFORMED SELLERS CAN MAKE BETTER DECISIONS

Berkshire Hathaway HomeServices employs one of the industry’s most comprehensive strategies ensuring maximum exposure of a property to buyers searching in your area.

Seller Advantage also provides sellers with an overview of the competitive selling landscape to help them – and you – make strategic pricing decisions to quickly sell their home at an agreeable price.

LISTING PRESENTATION REPORT Berkshire Hathaway Home Services’ Seller Advantage program gives sellers sound information and decision-making tools throughout the home-sale process.

Our Listing Presentation Report will show you exactly how many potential buyers are searching a specific neighborhood for homes similar to theirs.

LISTING ACTIVITY REPORT Further, once a homeowner has listed a home with you - a Berkshire Hathaway HomeServices agent - he/she will receive our Listing Activity Report detailing how many times their home has appeared in potential buyers’ search results and how many times their listing has been viewed.

MARKET ACTIVITY REPORT Perhaps a homeowner is not ready to sell, but would like a sense of buyer interest in their neighborhood and in homes like theirs. Regularly, the Market Activity Report will show them just how many people are searching in their neighborhood for a home like theirs. They’ll also gain specific market updates including new listings, price changes and status changes.

Such comprehensive information, combined with the guidance of you, as their Berkshire Hathaway HomeServices agent, gives them unmatched advantages as they list and sell their home.

Good to know.™

The Mobile App


SEARCH ON THE GO WITH OUR HOMESEARCH MOBILE APP

Customers can SEARCH for a home: • Download today! Text BHHS to 87778 • Full IDX search capabilities** • Map search • Refine search criteria • Search open houses and new listings

Customers can save their favorite properties and search preferences.

You can share your app with past, present and future clients via your own personalized text code and URL. ‘Share App’ button sends your App to social sites, text messages and emails.

• You can have your own personalized app for a low monthly fee,* branded to you with your contact information.

• Leads on all listings go to you.

• Search includes all IDX listings from your MLS.**

• Leads will also appear on your Mobile REsource dashboard via REsource Center.

*App services are offered by SmarterAgent.**Must be a member of the MLS.

A Drysdale Footprint

SERVING 24 COUNTIES THROUGHOUT NORTHERN CALIFORNIA

APP KEYWORD: MapQUESTIONS? [email protected]


Antioch5829 Lone Tree Wy., #HAntioch, CA 94531Phone: (925) 778-9002Fax: (925) 778-9009

Benicia801 First St.Benicia, CA 94510Phone: (707) 745-5400Fax: (707) 747-5643

Brentwood2510 Sand Creek Rd.Brentwood, CA 94513Phone: (925) 634-3200Fax: (925) 634-3393

Carmichael5120 Manzanita Ave., #120Carmichael, CA 95608Phone: (916) 487-4287Fax: (916) 487-4322

Castro Valley3811 E. Castro Valley BlvdCastro Valley, CA 94552 Phone: (510) 537-9800Fax: (510) 537-9801

Commercial Property GroupModesto / San RamonPhone: (209) 529-9610Fax: (209) 521-4289

Danville Luxury Collection895 Hartz Avenue Danville, CA 94526Phone: (925) 553-5040

Discovery Bay14810 Highway 4, Suite ADiscovery Bay, CA 94505Phone: (925) 634-0400Fax: (925) 634-3143

El Dorado Hills3907 Park Drive, #215El Dorado Hills, CA 95762Phone: (916) 941-9384Fax: (916) 941-6382

Fremont 39275 Mission Blvd, #103Fremont, CA 94539Phone: (510) 742-6330Fax: (510) 742-6301

Fresno7555 N. Palm Avenue, #105 Fresno, CA 93711 Phone: (559) 438-6300 Fax: (559) 432-5311

Green Valley4765 Mangels Blvd., Fairfield, CA 94534Phone: (707) 864-2176Fax: (707) 864-2180

Livermore1983 2nd StreetLivermore, CA 94550Phone: (925) 824-4805Fax: (925) 824-4816

Lodi2401 W. Turner Rd., #300Lodi, CA 95242Phone: (209) 334-2141Fax: (209) 334-0903

Los Banos931 East Pacheco BlvdLos Banos, CA 93635Phone: (209) 826-8271Fax: (209) 826-5376

Pleasanton4725 First St., #150Pleasanton , CA 94566Phone: (925) 249-1600Fax: (925) 484-2393

Redwood City3201 Jefferson Ave.Redwood City, CA 94062Phone: (650) 365-9200Fax: (650) 365-2707

San Francico Luxury Collection1715 Polk Street San Francisco, CA 94109Phone: (415) 655-9007

San Ramon3130 Crow Canyon Pl., #170San Ramon, CA 94583Phone: (925) 244-1933Fax: (925) 244-1973

Stockton 5713 N. Pershing Ave, EStockton, CA 95207 Phone: (209) 951-2000Fax: (209) 951-4938

Manteca727 N. Main StreetManteca, CA 95336 Phone: (209) 823-7710 Fax: (209) 824-3839

Modesto1101 Sylvan Ave., A7Modesto, CA 95350Phone: (209) 526-4040Fax: (209) 526-0967

Oakland4379 Piedmont AveOakland, CA 94611Phone: (510) 457-2100Fax: (510) 658-7368

Orinda8 Camino Encinas, #100Orinda, CA 94563Phone: (925) 258-4088Fax: (925) 258-4288

Pleasant Hill1954 Contra Costa BlvdPleasant Hill, CA 94523Phone: (925) 688-1500Fax: (925) 688-1505

Tice Valley1830 Tice Valley Blvd.Walnut Creek, CA 94595Phone: (925) 280-4920Fax: (925) 280-4930

Tracy403 W. 11th Street Tracy, CA 95376Phone: (209) 832-5400Fax: (209) 832-0885

Turlock2051 Geer Rd.Turlock, CA 95382Phone: (209) 634-4000Fax: (209) 669-5314

Walnut Creek2005 Mt. Diablo Blvd.Walnut Creek, CA 94596Phone: (925) 949-4400Fax: (925) 934-0810

Berkshire Hathaway HomeServices Drysdale Properties

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