Mobile Marketing for Real Estate Professionals

Mobile Marketingfor

Real Estate Professionals

Low Cost, Simple to Use, Effective

Boost RevenuesBy

Engaging Home Buyers

The Power of Mobile Marketing

Using cellular to engage with prospects &

customers who’ve asked to hear from YOU

Combines elements of print signage, SMS (text

messages), mobile web, and a “mobile wallet”

Trivia games, polls & questions, drawings and

contests, coupons, event/listing notifications, etc.

Uses SMS (texting) as the communications channel

for the deepest user penetration and ease of use

80% of cell phone owners text, up from 58% in

2007 (Pew Research, Dec. 2012)

In the US, 75% send text messages, 49% use

apps and 49% browse internet (ComScore, 2012)

49% of those who use social media prefer

texting to calling (Performics, Jan 2012)

Studies indicate 97% read SMS (text) within 15

minutes; 84 % within 1 hour (Nielsen, 2012)

What is Mobile Marketing? And Why Should You Care?

© BeyondMobile, a service brand of LorDec Media Group - All Rights Reserved

Lead Generation with SMS Engagement


Call to Action

Incent

Alert

Respond

Close

The “Drive By”Engage

New Lead Funnel for Real Estate

90% of prospects will first search online;

50% of these searches are from smartphones

76% will ‘drive by’ & view home

before contacting an agent

53% will take info

from a Yard Sign

Sources: National Association of Realtors, Google


53% of Home Seekers Take Info From Sign


Yard signage is an effective and easy way for prospects to engage with your agency

• A 2011 survey by Pew

Research indicated that

31% of US adults prefer to

be contacted via text

message vs. phone call.

• Call to Action signage, e.g.,

“Text for More Info…”

offers a low impact way for

prospects to engage w/you.

• For many prospects, text will

be the preferred method of

contact at this stage.

A 2011 Pew Research poll showed “…31% said they preferred texts to talking on the phone, while 53% said they

preferred a voice call to a text message. Another 14% said the contact method they prefer depends on the situation.”

Creating New Listings is Easy


Create your new listing with accompanying yard signage* in just a few minutes.

Creating a

listing sign

requires 1-click.

Creating a new

home listing

takes a few

minutes only.

*Enhance your property listings with our optional reusable SmartMobile sign riders and/or directionals. Ask for more details.

**Don’t have the time to do it yourself? Ask about our Done For You Service.

The time needed to create listings & signage is minimal. As an example, a R/E office that lists 20-30 new homes

per week should expect to devote no more than 2 hours to creating listings on our mobile marketing platform.**

Incentives Work By Calling Prospects into Action


Sending a gift is a great conversation starter and can really “warm up” a new prospect

R/E offices can use incentives to call new prospects into action and provide a fun & unobtrusive way to engage.

Partner with a

local restaurant

near your office to

offer convenient

coupons to

prospective clients

who you want to

meet at your office.

Studies suggest

that 16.5% of US

adult mobile phone

users redeem

mobile coupons.

(eMarketer, 2011)

Redeemable Coupons Work and Creating is a Snap


A recent study by Borrell Associates shows mobile coupons have a 10x higher redemption rate than their printed counterparts. Agents can use this advantage to engage.

COUPON IDEAS:•New Buyer

Consultations

•New Seller

Consultations

•Open House Incentives

Defining reusable “auto-pilot” incentives is exceedingly easy and offers a compelling competitive advantage.

Search Profile can be Managed by Client or Agent


Clients (or agents) can update alert parameters as desired, so listings are personalized.

Clients can

update their

alert preferences

as desired and

agent will also

have access to

profile too.

Mobile marketing empowers both clients and agents by enabling up-to-date search preferences and max efficiency.

Engage with Your Sales Agents Too


“Jane, can you text all my Cary

clients in the $350 -$400K

price range about 45 Premier

Way ASAP…”

Use the platform

to send reminders

to other agents or

clients, e.g., open

house. Confirms

are tracked and

stored for

reporting

How long would it take to place dozens of phone calls? With SMS, targeting prospects is fast, easy, and effective.

Sending Targeted Messages is Easy!


“No problem. I

will target a

message to all our

Cary clients in that

price range. Give

me about 5

minutes…”

Clients will appreciate the speed, efficiency, and personalization of the home listings they receive from you.

SMS for Real Estate is Affordable & Easy

SMS offers a low-cost investment with high value rewards.

Increase your new

buyer lead flow

Offer prospects an

easy and engaging

way to interact with you

Increase the speed and

efficiency of alerting

clients of new listings


BeyondMobile’s platform provides an easy, affordable, and fully functional way for engaging

with clients using the most premium and effective marketing channel there is today – SMS

To Find Out More

Contact BeyondMobile at 888-722-2360

or

Visit Our Website

MREL.biz

Mobile Marketing for Real Estate Professionals

Real Estate

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