Facebook for real estate professionals

Facebook for Facebook for Real Estate Real Estate

ProfessionalsProfessionalsHow to build and maintain How to build and maintain relationships in the social relationships in the social

worldworld

2012 2Life Simplified

Why Facebook?Why Facebook?

88% of home buyers searched for a 88% of home buyers searched for a new home online before they spoke new home online before they spoke to an agent. to an agent. National Association of Realtors®National Association of Realtors®

Over 50% of Facebook users are Over 50% of Facebook users are between the age of 25-55between the age of 25-55

Facebook users referred to Facebook users referred to businesses by friends were 2x’s businesses by friends were 2x’s more likely to engage the business more likely to engage the business and 4x’s more likely to use services.and 4x’s more likely to use services.


New Way to ConnectNew Way to ConnectBefore Facebook…Before Facebook…


Facebook = Facebook = RelationshipsRelationships


Business or Personal Business or Personal Page?Page?


Your Must Have’sYour Must Have’s

1.1. Complete Profile (About Complete Profile (About Page) Page)

2.2. Connect the DotsConnect the Dots

3.3. Commitment - timeCommitment - time


CommunicateCommunicate

Be RelevantBe RelevantBe Be AuthenticAuthentic

Be Be ConsistentConsistent


Mix Up PostsMix Up Posts

You aren’t just your business so your posts You aren’t just your business so your posts shouldn’t be all about your business. Mix it up.shouldn’t be all about your business. Mix it up.

“Who would have though that the

Endicott Pear Tree, the oldest cultivated tree

in America is alive and well right behind

where I work! Born in 1639!”

“In Toronto. Just finished speaking

to a fantastic group of real estate

agents at Prudential! Now, to

grab some lunch and check to the

city before heading back.”

“Another Magnificent home in the very prestigious Westwood Estates located in, the very much in demand town of, North Attleboro.”


Be EngagingBe Engaging


What Should I Post?What Should I Post?First Time Home First Time Home BuyersBuyersTips on the processTips on the processWhat to look for in a What to look for in a house?house?Finding the right fitFinding the right fit

RelocationRelocationCommunity Community info/newsinfo/newsSchool info/newsSchool info/newsLocal EventsLocal Events

DownsizersDownsizersTips to clear clutterTips to clear clutterTips on condo livingTips on condo livingHow to fit into their How to fit into their new spacenew space

Investment BuyersInvestment BuyersReal Estate Real Estate statisticsstatisticsSuccess storiesSuccess storiesTips on flipping a Tips on flipping a househouse


Connect with PeopleConnect with People

•Connect on a personal Connect on a personal level first.level first.

•Don’t forget the Don’t forget the obvious.obvious.

•It’s acceptable to send a It’s acceptable to send a Facebook invitation or Facebook invitation or introduce them to your introduce them to your Facebook page.Facebook page.

•Stay connected. Not Stay connected. Not just through posts, but just through posts, but personally by personally by commenting on their commenting on their posts, messages, etc.posts, messages, etc.


Don’t ForgetDon’t Forget

Even if you decide not to use Facebook for Even if you decide not to use Facebook for your business, others can be checking your business, others can be checking you out. you out.

Remember…Remember… Facebook is a public media, keep it Facebook is a public media, keep it

professional.professional.

Your online presence (Facebook, LinkedIn, Your online presence (Facebook, LinkedIn, Twitter) is part of how you market Twitter) is part of how you market yourself.yourself.


Jen [email protected]

For more information check out: Facebook: http://www.facebook.com/Life.Simplified.CafeTwitter: @JVSimplifiedLinkedIn: http://www.linkedin.com/company/life-simplifiedWebsite: http://yourlifesimplified.comBlog: http://yourlifesimplified.com/Life-Simplified/blog

Facebook for real estate professionals

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