GuideStar Webinar (11/14/13) - How to Exceed Your 2013 Fundraising Goals

How to hit your End-of-Year fundraising goals with Goodshop & more!

November 2013

April 2013 ©2013 Goodsearch, LLC All Rights Reserved 2

Scott Garell CEO, goodsearch [email protected]

Erinn Andrews Senior Director, Nonprofit Strategy, GuideStar USA [email protected]

mailto:[email protected]


Our mission is to empower anyone to change the world through their simple, everyday actions.

• More than $10 million donated

• Over 110,000 non-profits and schools

• More than 15 million users last year

• Over 1.2 billion charitable actions

©2013 Goodsearch, LLC All Rights Reserved 4

the dailygood experience LIVE SITE DEMONSTRATION

A new homepage experience & the easiest way to raise more Raise more with new daily actions Track your earnings & progress over time See who else is giving back to your cause A new way to do good, daily!

August 2013 ©2013 Goodsearch, LLC All Rights Reserved 6

ways to earn: you act, we’ll donate!

©2013 Goodsearch, LLC All Rights Reserved 7

Yahoo!-powered search engine that earns about a penny each time you search the web.

Over 2,800 merchants that donate a percentage of each purchase – plus users can find money-saving coupons!

Over 10,000 restaurants participating nationwide that donate up to 6%.

A chance to raise up to $1 per completed survey.

A range of popular online games (Solitaire, Mahjongg, Trizzle & more!) that earn donations.

TV commercials featuring top products & brands, and we’ll donate 2 cents to your cause for every ad watched.

Deals, trials and app downloads that raise donations for your cause!

Earn donations when swiping your credit card at stores like Burger King, Old Navy, 7/11 & more, in 50k spots!

September 2013

The new Goodshop experience

Newly re-designed online shopping mall! Shop 4,000+ top brands including Amazon, Macy’s, Staples, Target & more! Your cause earns up to 20% back with every purchase from your supporters The new look works faster & is mobile-friendly Brand new Holiday category to make every gift give back

September 2013 ©2013 Goodsearch, LLC All Rights Reserved 9

10

Goodshop.com – new homepage

September 2013 ©2013 Goodsearch, LLC All Rights Reserved

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Exclusive merchant page – coupons & donations

September 2013 ©2013 Goodsearch, LLC All Rights Reserved

Get donation alerts wherever you’re doing your online shopping Earn donations when your supporters directly visit 4,000+ partner + stores Raise up to 20% of your purchase & choose from 100,000 coupons Guarantee donations with one download - just set it and forget it!


©2013 Goodsearch, LLC All Rights Reserved August 2013 13

http://www.goodsearch.com/goodto-go CUSTOM URL FOR YOUR CAUSE AVAILABLE

Goodshop To-Go

http://www.goodsearch.com/goodto-go



THE MATH AMERICANS WILL SPEND NEARLY $800 ON SHOPPING THIS HOLIDAY SEASON AVERAGE DONATION IS 3% EARN $24 THIS HOLIDAY SEASON FOR EACH SUPPORTER & MORE DURING YEAR


spread the word


core strategies

• Set specific Goodsearch goals – by category, or time-frame, or supporter count - and share them with your supporters: “We want to hit $500 raised through Goodshop this month.”

• Incorporate Goodsearch & Goodshop into your internal marketing strategy.

• Impact, impact, impact! Let your supporters know what the donations can buy and why every little bit can matter.

• Double the good: every time you spread the word to one supporter, ask

them to invite a friend as well!


where to share • Go wild online: email, social media, blog • Drive it live: workshops, webinars, volunteer event sign-ups • Think outside the box: sweepstakes, email signatures &

footers

• Look within: set up Goodshop To-Go on all work computers, set Goodsearch as your default engine


where to share • Dedicate a section on your site: “Ways to Donate for Free”

http://campnanowrimo.org/more-ways-to-give

http://campnanowrimo.org/more-ways-to-give


samples Email Hi XX, Thanks for supporting us with your daily Goodsearch actions – every little bit adds up to make a big difference! As the Holidays roll around, there’s another free & easy way you can help. It’s called Goodshop, where you can raise up to 20% of your purchases simply by shopping online at over 4,000+ major brands like Amazon, Macy’s, Staples & more! Get ‘Goodshopping’ today & make the Holidays matter this year: www.goodshop.com. Warmly, [[Cause Name][

Twitter “With re-vamped

Goodshop, your Holiday shopping at 4,000+ stores

can earn us donations! Learn more:

www.goodshop.com.”

Facebook “Just ONE small action from you = continuous donations

for our cause! Simply download Goodshop To-Go and raise up to 20% when

you shop online. Learn more: www.goodsearch.com/goodt

o-go.

http://www.goodsearch.com/goodsurveys

http://www.goodswipe.com/

http://www.goodshop.com/




• Our team is here to help you - get in touch at [email protected] and we’ll be happy to assist!

• We can work with you on copy for a ‘free ways to donate’ section on your site

• We’d love to help brainstorm competition ideas or copy for social media

• You can also find the answers to many of your questions about Goodswipe and our other new ways to earn at our FAQ pages: http://www.goodsearch.com/faq

• For additional resources to spread the word, visit the links on our site pages:

http://www.goodsearch.com/getinvolved.aspx

• Also – check out our other presentations at: http://www.slideshare.net/search/slideshow?searchfrom=header&q=Goodsearch

resources


http://www.goodsearch.com/faq

http://www.goodsearch.com/getinvolved.aspx

http://www.slideshare.net/search/slideshow?searchfrom=header&q=Goodsearch

thank you we look forward to doing good with you!

GuideStar Webinar (11/14/13) - How to Exceed Your 2013 Fundraising Goals

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Transcript of GuideStar Webinar (11/14/13) - How to Exceed Your 2013 Fundraising Goals