3 steps to raising $25,000 or more in 2013 with Goodsearch

A campaign guide to increasing membership and activity

April 2013 ©2013 Goodsearch, LLC All Rights Reserved 2

Scott Garell CEO, goodsearch scott.garell@goodsearch.com Lindsay Nichols Communications Director, GuideStar USA lnichols@guidestar.org

Thanks for participating in the GuideStar Exchange!

What’s to come: An easier, more user-friendly way to submit information

to the GuideStar Exchange (VERY SOON!) Bronze, silver, and gold logos that indicate the level of a

nonprofits participation in the GuideStar Exchange New benefits A longer period between required updates – 24 months

rather than 18 months April 2013 ©2013 Goodsearch, LLC All Rights Reserved

Our mission at Goodsearch is to empower anyone to change the world through their simple everyday actions.

What is Goodsearch?

What is Goodsearch?

• Over 109,000 nonprofits and schools • More than 15 million users last year • Almost $10 million donated • Over 1 billion charitable actions

April 2013 ©2013 Goodsearch, LLC All Rights Reserved 5

What is Goodsearch?

PRODUCT DEMONSTRATION

April 2013 ©2013 Goodsearch, LLC All Rights Reserved 6

How To Raise Over $25,000 in 2013

The average loyal Goodsearch Supporter CAN earn $100 annually

ll

250 loyal supporters x $100 = $25,000 April 2013 ©2013 Goodsearch, LLC All Rights Reserved 7

Average 5 searches daily

$500 in shopping annually

$500 in dining annually

1 survey or offer per week

$18 earned $15 earned $17 earned $50 earned

Total $100 earned donation annually

&

3 simple steps to raising $25,000

April 2013

This guide includes key communication strategies and marketing templates, all boiled down to three easy steps to your success:

1.Set a goal

2.Rally your support base

3.Take daily action in the workplace

©2013 Goodsearch, LLC All Rights Reserved 8

1 – Set a goal (the math is easy!)

Set A Goal

April 2013

1.Determine how many people you can get to use Goodsearch to support your cause

2.Multiply by $100 per supporter

3.Manage and monitor progress

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2 – Rally your support base (think broadly, be creative!)

Build Your Support Base

Get Your Board On Board

• Add your Goodsearch partnership as an agenda item for your next board meeting

• Demonstrate or explain to your board how Goodsearch works • Goodsearch How it Works Video: http://www.goodsearch.com/getinvolved.aspx#SharethisVideo

• Make it easy: Use the chart to demonstrate how easy it is for a user to earn $100 in a year

• State your Goodsearch Fundraising Goal

• Ask the board to pledge to register as a supporter of your cause on Goodsearch and help reach the goal

• Double your impact: ask each board member to invite a friend, partner or spouse

April 2013 ©2013 Goodsearch, LLC All Rights Reserved 12

Build Your Support Base

Engage Your Employees

• Email your employees and ask them to support your charity on Goodsearch • You can use the sample email on the next slide

• Demonstrate Goodsearch in a weekly team meeting • Show the video http://www.goodsearch.com/getinvolved.aspx#SharethisVideo • Explore the website http://www.goodsearch.com

• Encourage your managers to discuss using Goodsearch in their weekly team meetings

• Show your employees how easy it is to get to $100 in donations through simple daily actions

• Set up a challenge: have an internal fundraising drive to see how much your office can raise via Goodsearch – create teams, goals, deadlines and mini-competitions.

April 2013 ©2013 Goodsearch, LLC All Rights Reserved 13

Sample Employee Email

Dear Colleague, We’ve registered The United Way of the Bay Area with Goodsearch.com, a company that helps non-profits like ours raise funds through the everyday actions of our supporters! Every time you use a Goodsearch service, they donate approximately half of the revenue they make to the non-profit you’ve designated. Here is a short video on how it works: http://www.goodsearch.com/getinvolved.aspx#SharethisVideo Here is how you can help: • Use Goodsearch.com when you search the internet – it works just like any other search engine

with the added bonus that they will donate a penny to us every time you do! • Use Goodshop.com when you shop online – they work with more than 2,800 major brands, have

over 100,000 coupons and donate a percentage of every purchase you make to us • Enroll with Gooddining.com - they will donate up to 6% of every dollar you spend when you eat at

one of 10,000 participating restaurants • Download the United Way Bay Area Good To-Go add-ons to earn donations every time you

search and shop. You can also get coupon alerts and donation reminders as you visit any of the 2,800 stores in Goodshop. Get them here: http://www.goodsearch.com/goodto-go.

We’d like to begin building our presence on Goodsearch.com. Please join our community on Goodsearch.com and help us raise money for our mission. Get started by choosing our cause here: http://www.goodsearch.com/.

April 2013 ©2013 Goodsearch, LLC All Rights Reserved 14

Build Your Support Base Empower Your Volunteers & Supporters

• Engage your audience through your normal channels: email, newsletters,

direct mail, social media, field visits, volunteer orientations.

• Show them how they can easily support you in their everyday lives • Goodsearch Video: http://www.goodsearch.com/getinvolved.aspx#SharethisVideo

• Ask them to join you on Goodsearch

• Set goals: communicate these goals in your initial communication

EX: We’re trying to reach 250 supporters on Goodsearch by April 30. Join Goodsearch and support our cause!

• Demonstrate the impact: Explain how their every day actions can add up to big dollars for your cause and what you can do with that.

April 2013 ©2013 Goodsearch, LLC All Rights Reserved 15

Sample Facebook Campaign (Slide 1 of 2)

1. Activate your Fan base with a viral post: “We’re trying to reach 250 supporters on

Goodsearch by Apr. 30. Please join us and

support our cause by searching, shopping, game

playing, or dining at local restaurants. Register

here and support our cause: http://bit.ly/xnT5Ml”

1. Educate your audience by showing them

how it works: “Find out how you can support our cause through your simple everyday actions of

searching and shopping online. Watch this short video to see how you can help:

http://www.Goodsearch.com/getstarted.aspx?viewType=RV

April 2013 ©2013 Goodsearch, LLC All Rights Reserved 16

Sample Facebook Campaign (Slide 2 of 2)

3. Offer your supporters an easy way to get started: Donate a % of your online purchases to our cause automatically when you download Goodshop To-Go. It’s quick and easy: www.gdsr.ch/TFkreC

4. Keep your audience updated on your progress “We’re close to reaching our goal! We’ve added 125 new supporters today and need 125 more by Apr 30. If you haven’t joined us on Goodsearch yet, please sign up here: http://bit.ly/xnT5Ml and help support our cause!”

April 2013 ©2013 Goodsearch, LLC All Rights Reserved 17

Sample Email Campaign

Send your supporters an email to let them know about how using Goodsearch can benefit your organization: “Dear Supporter, We have a new way for you to help support our cause every day just by searching and shopping online, dining out at your favorite restaurants, taking surveys or playing online games. Our cause is partnered with Goodsearch,com. You can find out more about Goodsearch by watching this short video that explains how it works: http://www.goodsearch.com/getinvolved.aspx#SharethisVideo Our goal is to have 250 supporters using Goodsearch to benefit the organization by April 30. Please join us and invite a friend. Sign up here.

April 2013 ©2013 Goodsearch, LLC All Rights Reserved 18

Sample Twitter Campaign

1. Announce your campaign and activate your Twitter audience “We’re trying to reach 250 supporters on Goodsearch by Apr 30. Join us and invite a friend Join here: http://bit.ly/xnT5Ml!”

2. Educate them on Goodsearch “Did you know that a Goodsearch user can earn more than $100 for charity by searching and shopping online or dining out? Join here: http://bit.ly/xnT5Ml!”

3. Offer an easy way to get started “Donate a % of your purchases to us automatically when you download Goodshop To-Go: www.gdsr.ch/TFkreC”

4. Update your followers frequently on

your progress “We’ve added 100 new supporters and growing. Ask your friends and family to join you! http://bit.ly/xnT5Ml!”

April 2013 ©2013 Goodsearch, LLC All Rights Reserved 19

Key Takeaways – Top Tips

• Show that it’s easy • Motivate supporters by showing impact • Motivate supporters by setting goals and deadlines • Motivate supporters by setting up teams,

competitions or challenges

• Double your impact – ask every supporter to invite a friend, spouse, or co-worker

April 2013 ©2013 Goodsearch, LLC All Rights Reserved 20

3 – Take daily action in the workplace

(simple activities, every day!)

Integrate your Office

Make it a habit Download Goodshop To-Go and earn donations when you search or shop without even visiting our site: http://www.goodsearch.com/goodto-go

April 2013 ©2013 Goodsearch, LLC All Rights Reserved 22

Buy Office Supplies - Goodshop

• Use Goodshop Partners when ordering office supplies

• Office Supplies http://www.Goodsearch.com/office-supplies-category/coupons

• Computers & Laptops

http://www.goodsearch.com/computer-hardware-electronics-category/coupons

• Ink & Toner http://www.Goodsearch.com/computer-ink-toner-category/coupons

April 2013 ©2013 Goodsearch, LLC All Rights Reserved 23

Book Travel – Goodshop

• Book travel through Goodshop

• Airfare & Rail http://www.Goodsearch.com/travel-airfare-and-rail-category/coupons

• Hotel http://www.Goodsearch.com/travel-hotels-and-cruises-category/coupons

• Car Rental http://www.Goodsearch.com/travel-car-rental-category/coupons

April 2013 ©2013 Goodsearch, LLC All Rights Reserved 24

Treat Your Team – Gooddining

• Having a Staff Appreciation event? Have your meal catered by a Gooddining restaurant or dine out at one.

• Meeting with a local business to discuss how they can support your organization? Take them to a Gooddining restaurant and drive your point home when you earn a donation from your meal.

• Having an event and need to feed a lot of volunteers? Order pizza from a participating restaurant and earn some of that money back when you earn a donation.

• Always tip well, .

• For more great ideas on how to use or explain Gooddining check out our Guide: http://www.slideshare.net/Goodsearch/how-to-market-good-dining-v2

April 2013 ©2013 Goodsearch, LLC All Rights Reserved 25

How Can We Help?

Resources

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• Our team is here to help you raise $25,000 or more! Please do not hesitate to get in touch at information[at]goodsearch.com

• You can also find the answers to many of your questions, as well as

easy ways to explain how Goodsearch works, at our FAQ pages,: http://www.goodsearch.com/faq

• Learn how it works by watching this video:

http://www.goodsearch.com/getinvolved.aspx#SharethisVideo

• For additional resources for spreading the word, visit the links on our site pages: http://www.goodsearch.com/getinvolved.aspx

April 2013 ©2013 Goodsearch, LLC All Rights Reserved 28

Thank You

Connect With Us! Facebook: http://www.facebook.com/guidestarusa Twitter: @GuideStarUSA Google+: http://plus.google.com/+guidestar Tumblr: http://guidestarusa.tumblr.com Pinterest: http://pinterest.com/guidestar Instagram: @GuideStarUSA GuideStar Blog: http://trust.guidestar.org April 2013 ©2013 Goodsearch, LLC All Rights Reserved