Richelle Heesang Anna Mike Lauren Cody

S.W.O.T.

• Number of copycats

• Security

• Global Mar-keting

• Making coupons cool

• Low barri-ers of entry

• Low open and con-version sales

• Member-ship

• Category leader

SW

T

O

COMPETITION•Direct• LivingSocial.com• BuyWithMe.com

•Indirect• Amazon• EBay• Other sources of coupons

AUDIENCE

AUDIENCE

BRAND CHALLENGE

Baby Boomers

•76-79 million national population

• High disposable income

•Beginning to go online

•Looking to save money

•32% of Groupon market not 18-34

Shared Values Individuality Independence“Emphasis on youth and self-absorption”

Buying InfluencesFamilyDesire to save money

Wants and NeedsEntertainment“Bang for your buck!”

PROOF POINTS

MEDIA STRATEGY

•Low Involvement

•High Entertainment Value

•Humorous and Off-beat message

•Strong Brand Visibility

•Emphasis on Credibility

SAVE A LOT, LIVE A LIT-TLE

THANK YOU!!