Student Presentation - Social Media & E-Commerce (Groupon) / BCO-216

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GROUPON FELIX TURCK, DAYANA DIKANBAYEVA, OLESSYA SHKUROPATOVA, ALEX BLUM, JAMILA IBRAHIMLI, MAXIMILIAN EISERMANN, DANNY LUDY

Transcript of Student Presentation - Social Media & E-Commerce (Groupon) / BCO-216

GROUPON

FELIX TURCK, DAYANA DIKANBAYEVA, OLESSYA

SHKUROPATOVA, ALEX BLUM, JAMILA IBRAHIMLI,

MAXIMILIAN EISERMANN, DANNY LUDY

WHAT IS GROUPON?

• Day-to-day deals

• Local & Social

• The catch: a group of people has to purchase the

discounted coupon (a “Groupon”)

• Social media + E-Commerce

GROUPON – SOCIAL

MEDIA

64%

23%

4%

3%

2%2%

1% 1%

Social Media Network Market share

Facebook

YouTube

Goolge Plus

Twiter

Yahoo Answers

LinkedIn

Instagram

Pinterest

GROUPON & MOBILE

SOCIAL MEDIA – THE

POTENTIAL

• Marketing research: mobile social media applications can

offer data about offline consumer movements

• Communication: two forms are possible. B2C or C2C (user

generated content), a single poste may reach hundreds of

people within a short time – the power lies with the user.

• Sale promotions/discounts: companies can offer tailored

promotions to a very specific target group at specific

times.

• Relationship development/loyalty programs: to create

loyalty programs, companies can offer frequent customers

discounts at their location.

GROUPON & MOBILE

SOCIAL MEDIA – THE

POTENTIAL

19

14

10

6

3

year 2014

year 2013

year 2012

year 2011

year 2010

Mobile Commerce Sales: 2010 - 2014 (in billions)

$ Sales in billion

GROUPONS CURRENT

STATE

GROUPONS CURRENT

STATE

15

713

1610

2334

2574

-1

420

-233

99 76-1

-390-279

-55 -95

-1000

-500

0

500

1000

1500

2000

2500

3000

2009 2010 2011 2012 2013

Revenue

Operating Income

Net Income

GROUPONS CURRENT

STATE

4143.7

52.7

year 2012 year 2013 year 2014

Number of active Groupon customers

Active customers (in Mil)

GROUPON’S

STRATEGY

• Mergers & Acquisitions

• Marketing

• 2011: Budget of $768 million

• Grow big & gain publicity

PORTER’S 5 FORCES

Power of Competitors

Power of Suppliers

Power of Buyers

Threat of New

Entrants

Threat of Substitutes

Classification of

Power and Threat

Low Medium High

Suppliers High

power

New Entrants Medium

threat

Substitutes High

threat

Buyers High

power

Competitors Medium

power

COMPETITION

GROUPON’S FUTURE