GPCE SYDNEY 2019 - WordPress.com€¦ · • 12 week targeted search, display and remarketing...

GP

CE

SY

DN

EY

20

19

GeneralPracticeConference& Exhibition

17-19MAY 2019

SYDNEY SHOWGROUND, SYDNEY OLYMPIC PARK

Accredited by:Organised by:

#GPCESYDNEY

OVERSEAS

1%

NEW ZEALAND

1.5%

THE FACTSWHY CHOOSE GPCE SYDNEY?

REACH PRIMARY HEALTHCARE PROFESSIONALS FROM NSW AND ACROSS AUSTRALIA

Based on 2018 post show CAB audited results

97CPD POINTS

91%WILL EXHIBIT AGAIN

88%VISITOR SATISFACTION SCORE

NEWSOUTHWALES

84%

SOUTH AUSTRALIA

2%

TASMANIA

2%

VICTORIA

3%

1%WESTERNAUSTRALIA

0.5%NORTHERN TERRITORY

3% QUEENSLAND

AUSTRALIAN CAPITAL TERRITORY

3%

3DAYS

1,518TOTAL

ATTENDEES

958UNIQUE VISITS

136EDUCATIONAL

SESSIONS

83EXHIBITORS

ATTENDANCE BY PROFESSION

ATTRACTING MORE

GPS EACH YEAR*

*59.5% GP attendance in 2017,70% GP attendance in 2018

70%GPs

8% PRACTICE NURSES

5% PRACTICE MANAGERS

17% ALLIED HEALTH/OTHER

0

10

20

30

40

50

60

70%

%

%

%

%

%

%

GP ATTENDANCE

2017 2018

DIRECT MAIL

• Registration brochure mailing to 10,000+ GPs

and practices

• 11,300 inserts in trade publications

• 5,000 invitations distributed locally

EMAIL MARKETING CAMPAIGNS

• Targeted promotional emails to 51,000

healthcare professionals and 21,000 GPs across

NSW and Australia

SEARCH ENGINE MARKETING

• 12 week targeted search, display and remarketing

campaign boosting brand awareness and

lead generation

SMS & FAX CAMPAIGNS

• Staggered SMS & fax marketing campaigns to 3,000 healthcare

professionals

SOCIAL MEDIA REACH

• 7,002 Facebook followers

• 1,057 Twitter followers

• 400 GPCE LinkedIn Group members

GPCE WEBSITE REACH

• 41% increase in web traffic now at 282,813

web visits per year

• 32,720 unique visits to Sydney specific pages

• 80% new visitors per year

OUR REACHOur extensive database and marketing campaigns ensure we bring you a high quality audience:

CURRENT AND EMERGING TRENDS

Industry reports and our own independant 2018 surveys tell us that chronic conditions remain a key area of interest for practicing GPs, as well as psychological, respiratory and muskuloskeletal.

Because one in four Australians now suffer from two or more chronic conditions, our GPCE 2019 program will be focused on supporting GPs manage the burden of chronic disease as well as managing their practice, life, business and curiosity.

Being at GPCE enables us to have contact with GPs who wouldn’t ordinarily know that we exist and being able to tell them about our service.

WESLEY PRIVATE HOSPITALS, GPCE SYDNEY 2018 EXHIBITOR

THE MOST COMMON HEALTH

ISSUES:* AREAS OF INTEREST

2018 62% 2017 61%

PSYCHOLOGICAL

2018 20% 2017 22%

WOMEN’S HEALTH

2018 45% 2017 55%

RESPIRATORY

2018 17% 2017 18%

PREVENTIVE

2018 43% 2017 40%

MUSCULOSKELETAL

2018 14% 2017 15%

SKIN

2018 36% 2017 32%

ENDOCRINE & METABOLIC

2018 14% 2017 14%

PREGNANCY/FAMILY PLANNING

2018 31% 2017 28%

CIRCULATORY

2018 8% 2017 7%

DIGESTIVE

Chronic conditions

Eye health & optometry

Gastroenterology

Immunisation

ALMOST 50%OF GPS

NO LONGER ACCEPT REP VISITS

AUSTRALIANS NOW

SUFFER FROM TWO

OR MORE CHRONIC

CONDITIONSONE IN FOUR

Source: RACGP General Practice: Health of the Nation Report 2018

“ “

Medico legal

Mental health

Musculoskeletal health

Pain management

Practical skills workshops

Practice management

Updates on new treatments

Women’s health

Source: GPCE 2018 Post Show surveys

GP SURVEYINDUSTRY REPORT

EXHIBITING AT GPCE SYDNEY 2019

Get in front of more than 1,000 healthcare professionals by exhibiting at GPCE Sydney in 2019. With almost half of GPs no longer accepting rep visits, this is your opportunity to get face-to-face with hundreds of GPs from NSW and across Australia and meet decision makers from key practices.

Contact our team to discuss options and your objectives on 1800 571 960 or email [email protected]

STEP 1: CHOOSE YOUR BOOTH STEP 2: CHOOSE YOUR FURNITURE STEP 3: CHOOSE YOUR EXPOSURE

What is your primary objective?

Enhance your exposure with a GPCE sponsorship package designed specifically to help you meet your business objectives.

Choose from the Awareness, Launch, Education or Networking packages, designed to suit every budget.

Find out more on the following page...

Walk-on

Package A

$545

Walk-on

Package B

$1,440

Walk-on

Package C

$1,530

Brand awareness

Thoughtleadership

Promote your presence at the show

Lead generation

4 sqm$4,473

9 sqm$9,098

18 sqm

$17,423

Prices are stated excluding GST Prices are stated excluding GST

Product or brand launch

EDUCATION PACKAGE

If educating primary healthcare professionals is your main objective, this package is for you. Be recognised by your target audience as the authority in your specialty area, over and above your competition. Update attendees on current guidelines, treatment and management options, and the latest information relating to their practice, what they’re curious about and their own work/life balance.

Brand awareness

Thoughtleadership


Lead generation

GOLD SILVER BRONZE

Package Price $20,260 $17,068 $8,541

Ratecard $25,325 $20,080 $9,490

Keynote sponsorship

ALM sponsorship

2 x 1 Hour education sponsorship

Conversion email banner or company listing

Social post

Web banner – GPCE city homepage (12 weeks)

Web banner – GPCE homepage (12 weeks)

Show guide full page advertising

Show guide half page advertising

Show guide quarter page advertising

Floorplan and entrance light box logo

Fascia logo

CHOOSE THIS PACKAGE FOR:

Prices are stated excluding GST.

INCLUSIONS

AWARENESS PACKAGE

Raise awareness for your brand and boost engagement from attendees onsite with the Awareness Package. For well-known brands, this package ensures you maintain your status and recognition in the industry. For those wanting to make a mark, you can achieve maximum awareness for your brand, pre-show and onsite!

GOLD SILVER BRONZE

Package Price $19,760 $11,118 $4,905

Ratecard $24,700 $13,080 $5,450

Lanyard sponsorship

Badge sponsorship


Lunch sponsorship

Tea break sponsorship

Registration email banner


Satchel insert


Fascia logo

Social post



Web banner – exhibitor directory (12 weeks)



Brand awareness




INCLUSIONS

LAUNCH PACKAGE

If you are launching a new product, service or brand into the primary healthcare market gain all the benefits of the Awareness Package, with the addition of our education options – a top hitting keynote session, an ALM or 1 hour education session. This package is designed to hit every touch point with our attendees to make a bang for your launch!

GOLD SILVER BRONZE

Package Price $31,360 $24,183 $12,321

Ratecard $39,200 $28,450 $13,690

Keynote sponsorship


Lunch sponsorship




ALM sponsorship




Satchel insert

Social post


Fascia logo




Brand awareness

Thoughtleadership


Lead generation

Product or brand launch



INCLUSIONS

NETWORKING PACKAGE

Take the Networking Package and have some fun with our delegates, whilst enjoying boosted brand exposure and onsite engagement.

GOLD SILVER BRONZE

Package Price $10,820 $4,662 $3,731

Ratecard $13,525 $5,485 $4,145

Networking drinks sponsorship

Lunch sponsorship




ALM sponsorship

Keynote sponsorship



Social post




Fascia logo




Brand awareness




INCLUSIONS

GPCE SYDNEY

17-19 May 2019

Sydney Showgrounds, Sydney Olympic Park

GPCE PERTH

27-28 July 2019

Crown Perth Convention Centre

GPCE BRISBANE

13-15 September 2019

Brisbane Convention & Exhibition Centre

GPCE MELBOURNE

15-17 November 2019

Melbourne Convention & Exhibition Centre

OPPORTUNITIES FOR FURTHER REACH

NATIONAL PACKAGES

If you’re looking for national reach, the GPCE series also runs in Perth, Brisbane and Melbourne each year. Ask our team about our multi-show discounts.

DIGITAL REACH VIA THINKGP.COM.AU

Adding to our suite of products, Reed Medical Education also runs the #1 online education platform, ThinkGP.com.au. Our team works with leading organisations and content partners, to offer a range of high quality, accredited online education to our 50,000 strong customer base via:

Category 1 QI Programs

Category 2 1 and 2 hour education modules

Online ALMs

Webinars

Podcasts

Expert Video interviews

Blogs

Digital advertising


Reach: 1100 HCPs

Reach: 300 HCPs

Reach: 700 HCPs

Reach: 1100 HCPs

GET IN TOUCH

CONTACT US

GPCE is run by Reed Medical Education and is part of Reed Exhibitions. Reed Medical Education is the top private provider of CPD education for primary healthcare in Australia.

Find out why leading brands are choosing Reed Medical Education by contacting us today:

WE ARE PROUD TO WORK WITH:


Eunji Blacklow

Strategic Business Development Manager

P: 02 9422 2452E: [email protected]

Jennifer Singleton

Account Manager


Emma Browne

Account Manager


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