Maxence CUPPER - @maxencecupper - be.linkedin.com/in/maxencecupper/

E-mail RemarketingTechnofutur TIC – Septembre

2013

Maxence CUPPER - @maxencecupper - be.linkedin.com/in/maxencecupper/

C’est quoi le remarketing ?

Maxence CUPPER - @maxencecupper - be.linkedin.com/in/maxencecupper/

Le monde réel…

Maxence CUPPER - @maxencecupper - be.linkedin.com/in/maxencecupper/

… et sur Internet.

Maxence CUPPER - @maxencecupper - be.linkedin.com/in/maxencecupper/

97%des visiteurs quittent votre site

sans finir le « funnel » de conversion

Maxence CUPPER - @maxencecupper - be.linkedin.com/in/maxencecupper/

70%des visiteurs qui commencent

ne finissent pas le « funnel » de conversion

Maxence CUPPER - @maxencecupper - be.linkedin.com/in/maxencecupper/

70%Comment pouvons-nousles récupérer ?Owned / Paid

Maxence CUPPER - @maxencecupper - be.linkedin.com/in/maxencecupper/

Display Remarketing - paid

PROSPECT IS BACK ON YOUR SITE

PROSPECT YOUR SITE TRACKING EXIT BANNERING

Maxence CUPPER - @maxencecupper - be.linkedin.com/in/maxencecupper/

0.30%Taux moyen de clic

Maxence CUPPER - @maxencecupper - be.linkedin.com/in/maxencecupper/

8%Des « shopping cart abandoners »

finissent spontanément leur achat plus tard.

Maxence CUPPER - @maxencecupper - be.linkedin.com/in/maxencecupper/

+5%Des « shopping cart abandoners »

finissent leur achat grâce au remarketing.

Maxence CUPPER - @maxencecupper - be.linkedin.com/in/maxencecupper/

Email Remarketing - owned

» La majorité des utilisateurs enregistrés peuvent être recontactés grâce à votre base de données.

Maxence CUPPER - @maxencecupper - be.linkedin.com/in/maxencecupper/

15%Taux moyen de clic

Email Remarketing - owned

Maxence CUPPER - @maxencecupper - be.linkedin.com/in/maxencecupper/

+18%Des « shopping cart abandoners »

finissent leur achat grâce au remarketing.

Email Remarketing - owned

Maxence CUPPER - @maxencecupper - be.linkedin.com/in/maxencecupper/

+55%les « shopping cart abandoners »

dépensent 55% de plus grâce au remarketing.

Email Remarketing - owned

Maxence CUPPER - @maxencecupper - be.linkedin.com/in/maxencecupper/

Importance du timing?

Maxence CUPPER - @maxencecupper - be.linkedin.com/in/maxencecupper/

Email Remarketing - owned

Maxence CUPPER - @maxencecupper - be.linkedin.com/in/maxencecupper/

Quels messages?

Maxence CUPPER - @maxencecupper - be.linkedin.com/in/maxencecupper/

Email Remarketing - owned

20%Of IR1000 are remarketing using emails

Maxence CUPPER - @maxencecupper - be.linkedin.com/in/maxencecupper/

Se-ries

1

Email Remarketing - owned

1 message62,4%2 messages17%3 messages20,6%

Se-ries

1

Se-ries

1

Maxence CUPPER - @maxencecupper - be.linkedin.com/in/maxencecupper/

Email Remarketing - owned

Se-ries

1

Offers in message one38,2%Offers in message two57,7%Offers in message three57,7%

Se-ries

1

Se-ries

1

Maxence CUPPER - @maxencecupper - be.linkedin.com/in/maxencecupper/

Email Remarketing - owned

Email one Email two Email threeNone Free shipping 5% offFree shipping 10% off 20% off, Free

shipping5% off 20% off 10% off

Maxence CUPPER - @maxencecupper - be.linkedin.com/in/maxencecupper/

Email Remarketing - owned

Suggested timing» Email one: 1 hour» Email two: 2 days later» Email three: 3 days later» STOP:

› Don’t send mail forever› Don’t send mail if they ordered !

Suggested content» Email one: be honest, no discount» Email two: discount» Email three: discount ?

Maxence CUPPER - @maxencecupper - be.linkedin.com/in/maxencecupper/

Maxence CUPPER - @maxencecupper - be.linkedin.com/in/maxencecupper/

Maxence CUPPER - @maxencecupper - be.linkedin.com/in/maxencecupper/

Maxence CUPPER - @maxencecupper - be.linkedin.com/in/maxencecupper/

Email Remarketing - owned

Pour démarrer:

» Une bonne solution CRM connectée à votre site» Terms & conditions» Tracking codes» Créer des scénarios personnalisés» Sorties de scénario

Maxence CUPPER - @maxencecupper - be.linkedin.com/in/maxencecupper/

Too bad?

Dommage,vous n’avez pas leur adresse email…

Maxence CUPPER - @maxencecupper - be.linkedin.com/in/maxencecupper/

Email Remarketing - paid

PROSPECT SUBSCRIBED SITE A

EXIT

The prospect is setup with a specific Cookie SITE A.

Maxence CUPPER - @maxencecupper - be.linkedin.com/in/maxencecupper/

Email Remarketing - paid

PROSPECT YOUR SITE TRACKING NO CONVERSION

RE-TARGETEDEMAIL

Your site recognizes the Cookie from SITE A.

Maxence CUPPER - @maxencecupper - be.linkedin.com/in/maxencecupper/

remarketing

Funnel (exit) = opportunities !

Maxence CUPPER - @maxencecupper - be.linkedin.com/in/maxencecupper/

Questions

Thank you!

Credits:listrak’s 2012 shopping cart abandonment review and lookbook

GoogleOwned statistics

Forrester Research