REMARKETINGMANDATORY

◇ Co-Founder of Statistically.com

◇ Full-Service Digital Marketing Agency

◇ In business since 2005

◇ We run remarketing campaigns forall of our marketing clients

A LITTLE BIT ABOUT ME

THIS PAST WEEKEND …

THESE LOOK NICE!

LIFE HAPPENS

20 MINUTES LATER …

WHAT HAPPENED TO THOSE SHOES?

◇ Get distracted

◇ Shipping costs too high

◇ Not ready to purchase

◇ Waiting for a sale

◇ Checking competitors

VISITORS ARE LEAVING YOUR SITE

NOT JUST E-COMMERCEThere are many reasons why visitors abandon all kinds of websites (yes, yours too!)

◇ Just doing research

◇ Not ready to take the next step

◇ Confused

◇ Technical difficulties

◇ … and many more!

WHY ARE THEY LEAVING?

95-98%of your visitors, on average, will leave your website without taking action

NO FORM SUBMISSIONNO PHONE CALL

NO OPT-IN

NO SALE

NO CONVERSION

IS THAT WHAT WE WANT?

3 DAYS LATER …

SHOES PURCHASED!

THAT IS REMARKETING

”When it comes to convincing the people who visit your site to take action and convert, one visit is typically not enough. Remarketing gives you a chance to bring back indecisive customers with tailored ads and offers that relate to the experience they had on your site. With remarketing, you get another chance to close the deal.

2How does that happen?Magic!

IT’S ACTUALLY QUITE SIMPLE!1. Visitor lands on your website

2. Cookie that uniquely identifies them is placed in their browser

3. That cookie is then used to determine where they’ve been

4. Unique, custom remarketing ads are served!

3Who is it for?Large corporations like Zappos, Amazon and Wal-Mart?

IT’S FOR EVERYONE!Yes, even small businesses!

A FEW REQUIREMENTS

◇ A website!

◇ Minimum of 20-100 unique visitors per month

4Where will your ads appear?

1: GOOGLE DISPLAY NETWORK

◇ Over 2 million websites

◇ Reaches over 90% of Internet users

◇ Mobile apps, too!

SOME SITES YOU MAY HAVE HEARD OF:

◇ Facebook

◇ Twitter

◇ YouTube

2: SOCIAL MEDIA

5What kind of results can you expect?

”View-through Conversions are what happens when a customer sees an ad, and then later completes a conversion on your site without clicking the ad.

VIEW-THROUGH CONVERSIONS

1. Visitor browses your website and leaves without converting

2. Visitor sees remarketing ads in days & weeks following but doesn’t click

3. Visitor returns on their own (bookmark, direct, etc.) and converts

4. FREE CONVERSION!

HOW VIEW-THROUGH CONVERSIONS WORK

Impressions Clicks Avg. Cost/Click Monthly Cost

PPC Campaign 19,117 606 $2.99 $1,809.69

Remarketing 115,474600% increase!

265 $1.51 49% decrease!

$400.46

ACTUAL RESULTS (1 MONTH)

CONVERSIONS (1 MONTH)

Conversions View-Through Conversions

Conversion Rate Cost/Conversion

PPC Campaign 35 0 5.79% $51.42

Remarketing 9 18 10.19% 175% increase!

$14.83 71% decrease!

BRANDING & AWARENESS◇ Visitors will continue to see your brand

and messaging for free

◇ Only pay when visitors click on your ads

◇ Perception / Authority

6Why should you consider remarketing?

You can start with as little as $50/month

COMPETITIONMost consumers visit multiple sites before making a decision. Do you want to be the only one not remarketing?

HIGH SUCCESS RATEMost remarketing campaigns are very successful

INEXPENSIVE

Retargeted customers are

70% MORE LIKELYto convert than someone who has not been

remarked to.

Source: Criteo

49% OF INDIVIDUALSvisit a site 2-4 times before they actually convert.

Source: Quick Sprout

43% OF COMPANIESuse retargeting to increase brand awareness.

Source: Quick Sprout

7Getting Started

2 OPTIONS:1. Work with an experienced digital

agency

2. Use a third-party remarketing platform to easily launch your campaign across multiple networks (on your own)

◇ Provide one platform to manage your entire remarketing campaign across multiple networks

◇ Purchase inventory from major ad networks

◇ Resell that inventory to you

◇ No need to setup multiple accounts and manage multiple ad networks!

THIRD-PARTY REMARKETING PLATFORMS

1. Setup account with third-party platform • AdRoll.com • PerfectAudience.com

2. Integrate remarketing code snippet with your website.

3. Start building your list!

STEP 1: INTEGRATION

• Web/graphic designer

• Banner Service: • DesignPax.com • CannedBanners.com • 20DollarBanners.com

STEP 2: DESIGN BANNER ADS

8Tips & Tricks

◇ Design and test new ads routinely

◇ Find out what imagery and messaging engages with your audience

◇ Test, Test, and Test some more!

A/B TESTING

SEGMENTING◇ Separate visitors by interests and

activity

o Viewed specific products/services/sections

o Added item to cart and didn’t check out

FREE CONSULTATIONhttp://www.statistically.com/

QUESTIONS?@ShawnCBerg @StatMarketing shawn@statistically.com