Google AdWords Remarketing
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Liz Day 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210
Transcript of Google AdWords Remarketing
Liz Day3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
OVERVIEW
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www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
• What is remarketing • Why you should use
remarketing • How does it work • Types of remarketing • Remarketing tips • Conclusion
ABOUT ME
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• Liz Day • Digital Marketing Manager• California born, Illinois raised, and
Colorado transplant • Obsessed with watching House of
Cards and Kitchen Nightmares
www.rezstream.com
ABOUT REZSTREAM
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• RezStream has been providing online solutions to the hospitality industry since the company was founded in 2005.
• Located in Denver, Colorado • 21 employees • Majority of our clients are independently owned
properties. • RezStream’s hospitality solutions include:
• Reservation Software • Online Booking Engine • Website Design Services • Digital Marketing Services
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
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WHAT IS REMARKETING?
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TripAdvisor.com Google Partner Website
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WHY YOU SHOULD USE REMARKETING!
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WHY?Turn abandoners
and bouncers into leads
Stay engaged with your target audience
Appear in front of people who have already expressed an interest in your website
Efficient pricing
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Collection of more than a million websites, blogs, smartphone apps, videos and more
30 languages and 100 countries are represented
Utilize Google’s Display Planner to find out who the partners are
Using Google’s Display Network allows businesses to connect, on average, with 84% of the visitors
tagged.
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HOW DOES IT WORK?
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1. Enable advertiser features in Google Analytics and add remarketing code to every page, if applicable.
Admin Property Settings Enable Advertiser Features
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If you need to update your website’s code to reflect the highlighted snippet, send the following over to your developer to implement.
https://support.google.com/analytics/answer/2444872#trackingcode
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2. Update your website’s privacy policy
The Google Analytics Advertising Features you've implemented
How you’ll be using their cookie information
How visitors can opt-out
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3. Once completed, create audiences that you want to remarket to
New visitors
Visitors who did not make an online reservations
Visitors who left the booking engine process Upsell to existing customers
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4. Develop remarketing campaign in AdWords • Settings, i.e. frequency, location, language,
budget, etc. • Ad groups, i.e. audience targeting • Ad copy, i.e. banner and text ads• Launch
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5. Monitor campaign’s results and optimize accordingly
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REMARKETING TIPS
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1. Make sure to include the brand, an offer or a unique selling proposition and a clear call to action
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2. Utilize a number of dimensions when developing image ads to maximize exposure on partner sites
MINIMUM300x250160x600728x90
RECOMMENDED728x90468x60300x250160x600120x600336x280320x50 (mobile)
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3. Make sure to take advantage of member duration and frequency capping
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4. Optimize your campaigns with topic, demographic, keyword and placement targeting
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5. Prevent your ads from showing up on poor content categories
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6. Drive visitors back to a relevant page on your website or create a dedicated page for those specific visitors
Special Offer Remarketing
Ad
Special Offer Landing Page
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7. Create an offer that visitors can take advantage of by booking online
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CONCLUSIONwww.rezstream.c
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Utilize remarketing to bring qualified visitors back to your website to generate more online revenue
Setup your remarketing campaign
following best practices
Monitor results and adjust accordingly
Think of remarketing as you extending an invitation to potential guests to come back to your website to complete their desired action
CONCLUSION
Email: [email protected] Direct Line: 303-872-0214
Social Media:– www.Facebook.com/RezStream– www.Twitter.com/RezStream– www.Plus.Google.com/+Rezstream– www.RezStream.com/Blog
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
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