Global Megatrends

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Global Megatrends: Convergence of Global Megatrends: Convergence of Global Megatrends: Convergence of Globalization, Internet and Innovation Global Megatrends: Convergence of Globalization, Internet and Innovation Join us in tweeting this webinar #LIOX @Lionbridge Presented by Dr. Nitish Singh www.globalizationexecutive.com Moderated by Paula Shannon February 2010 I1

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  1. 1. I1GlobalMegatrends:ConvergenceofGlobal Megatrends: Convergence of Globalization,InternetandInnovation Joinusintweetingthiswebinar#[email protected]ve.comModeratedbyPaulaShannonFebruary2010
  2. 2. Slide 1I1All material in the presentation is copyright-Nitish Singh, Saint Louis University ITS, 11/24/2008
  3. 3. HousekeepingDisablepopupblockers(recommended)Helpbuttononthewebinarconsoleor http://webcast.on24.com/clients/help/index.html http://webcast.on24.com/clients/help/index.html Requestslides:[email protected],[email protected] Q ti b i l l ftFollowupemailwithlinktoondemandrecordingFollow up email with link to on demand recordingCompany confidential distribution prohibited without permission
  4. 4. IntroductionsDr.NitishSinghAssistantProfessorofInternationalBusinessatBoeingInstituteofInternationalBusinessatSaintLouisUniversity [email protected]aimedbook:TheCulturallyCustomizedWebSite:CustomizingWebsitesfortheGlobalMarketplace.HeholdsaPh.D.inMarketingandInternationalMarketplace He holds a Ph D in Marketing and InternationalBusinessfromSaintLouisUniversityandanMBAandMAfromUniversitiesinIndiaandtheUK.MorerecentlyhehascoauthoredProliferationoftheInternetEconomyPaulaShannonCSO,SVPandGeneralManager,[email protected]nthetranslationandlocalizationindustryResponsibleforsitesin26+countries,drivingnewservicesandsustainablesolutions,ensuringthecontinueddeliveryofinnovationsustainable solutions ensuring the continued delivery of innovationandexecutionexcellencetoabroadrangeofGlobal1000customersCompany confidential distribution prohibited without permission
  5. 5. AboutLionbridge Global Scale Market Leadership4,600 employees 26 countries Leader in $14B services industry Global network of 25,000 translators Translation and adaptation of productsand content for international marketsHosted TechnologyGlobal ClientsWeb-based language technologyW bb dlt h l Recurring relationships with 500+platform global clients Enhances competitive advantage 80% of revenue comes from recurring clients Drives efficiency 12 of the Fortune 20 companies are client Company confidential distribution prohibited without permission
  6. 6. ConvergenceofGlobalization,Internet&Innovation Megatrendshavethepowertoinfluenceconsumerslivesacrosscountries,industries,socialclassesandagegroups. BuddhismBuddhism FastestgrowingreligioninUS Company confidential distribution prohibited without permission
  7. 7. ConvergenceofGlobalization,Internet&Innovation Megatrendshavethepowertoinfluenceconsumerslivesacrosscountries,industries,socialclassesandagegroups. BuddhismBuddhismIndianCurryIndian CurryFastestgrowing Mostpopularmeal religioninUSIntheUK Company confidential distribution prohibited without permission
  8. 8. ConvergenceofGlobalization,Internet&Innovation Megatrendshavethepowertoinfluenceconsumerslivesacrosscountries,industries,socialclassesandagegroups.Buddhism Buddhism IndianCurryIndian Curry ThreenagerFastestgrowing Mostpopularmeal Peopleintheir30swho religioninUSIntheUK actliketeenagers Company confidential distribution prohibited without permission
  9. 9. ConvergenceofGlobalization,Internet&Innovation Megatrendshavethepowertoinfluenceconsumerslivesacrosscountries,industries,socialclassesandagegroups.Buddhism BuddhismIndianCurry Indian Curry ThreenagerFastestgrowing MostpopularmealPeopleintheir30swho religioninUSIntheUKactliketeenagers 99%ofSouthKoreansshoponlineCompany confidential distribution prohibited without permission
  10. 10. ConvergenceofGlobalization,Internet&Innovation Megatrendshavethepowertoinfluenceconsumerslivesacrosscountries,industries,socialclassesandagegroups.Buddhism Buddhism IndianCurryIndian CurryThreenagerFastestgrowing MostpopularmealPeopleintheir30swho religioninUSIntheUKactliketeenagers99%ofSouthKoreans Gender G d shoponline morementhanwomenvaluepersonalappearanceCompany confidential distribution prohibited without permission
  11. 11. ConvergenceofGlobalization,Internet&Innovation Megatrendshavethepowertoinfluenceconsumerslivesacrosscountries,industries,socialclassesandagegroups.Buddhism Buddhism IndianCurryIndian Curry ThreenagerFastestgrowingMostpopularmealPeopleintheir30swho religioninUS IntheUKactliketeenagers99%ofSouthKoreans Gender G d ChineseGDPhi shoponlinemorementhanwomenWillexceedUSin valuepersonalappearance 3to4decadesCompany confidential distribution prohibited without permission
  12. 12. WhatareGlobalMegatrends? Theyareoverarchingglobalforcesthatarebeing shapedaswespeakandwilltransformourprobablepp p futureTheseforcesimpactourgeo political,social,cultural, These forces impact our geopolitical, social, cultural, economicandtechnologicalfutureTheygiveuspowerful They give us powerful insightsintothefuture Company confidential distribution prohibited without permission
  13. 13. Globalization Constantlyevolvingtowardanideaofglobalintegrationorsynthesisofeconomies,cultures,technologies,andgovernance ImpactswhatconsumersconsumeandwhatcorporationsproduceIncludes:EconomicintegrationPoliticalengagementTechnologicalconnectivityPersonalcontactQualityoflife Company confidential distribution prohibited without permission
  14. 14. Globalization Almost1billionnewconsumersarepredictedinEmergingmarketsby2015BymidcenturyChinamayovertakeUSasNo.1inGDPTodayChinaandIndiagraduatehalfamillionengineersandscientistscomparedto70,000intheUSThecontinuingconvergenceofregulatoryThe continuing convergence of regulatoryframeworksandstandardsislikelytobeanimportantaspectoftheregulatoryoverhaul Company confidential distribution prohibited without permission
  15. 15. Globalization AccordingtoProfessorBhagwati,Countrycanbemadeworseoffiftradelowersthepriceofproductsinwhichithasacomparativeadvantage.Thisis d t i hi h it h ti d t Thi itermedasimmiseration. Thismightbehappeningasweoffshoresoftware/chipsetcandlowerthecostoftheseproductsthatUShasa h dh Shcomparativeadvantagein.Thustheggainsfromexports(software/chips)top ptheoveralleconomydeclineCompany confidential distribution prohibited without permission
  16. 16. Globalization CulturalMultipolarity Emergenceofculturalcentersofexcellencearisingalloverthe worldBollywood,FashioncentersinChina,Indiaetc.HarajukuCulturalFlowsCultural Flows Theinterconnectednessofglobalmedia,technologiesandthe riseoftheWorldWideWeb FlowsEasttoWest:Sushi,Yoga,FengShui,TaiChiCulturalFlowsBRICvs.G6 Company confidential distribution prohibited without permission
  17. 17. PollQuestionOne Whichofthemegatrendsdiscussedresonatesthemostwithyou? A)Globalization B)RiseofNetworks C)OpenInnovation C) Open Innovation D)Globalconsumertrends Company confidential distribution prohibited without permission
  18. 18. RiseoftheNetworks InternettechnologiesaretransformingthewholevaluechainWalMartintegratingglobalsupplychainSeamlessprocurementandlogisticsOnlinesalestomorethan1BconsumersBornGlobalTechnologistssuchasRaymondKurzweilarepredictingasingularity,inwhichhumanintelligenceismergedwithartificialintelligenceandthatby2050,nanotechnologywillbeabletoextendhumanlifeindefinitelyby 2050 nanotechnology will be able to extend human life indefinitelyConvergence amalgamationofpreviouslyseparatetechnologiessuchasaudio,video,Internetanddatathatnowshareresourcesandinteractwitheachother,synergisticallycreatingnewefficienciesCompany confidential distribution prohibited without permission
  19. 19. OpenInnovation Relatestotheconvergenceoflikemindedindividuals,corporations,competitors,corporatesuppliers,customers,andhumannetworksworkingtowardcocreatingandinnovatinght k ki td ti ditiproductsandservicesCompanies are increasingly investing in Web .0 that can harnessCompaniesareincreasinglyinvestinginWeb2.0thatcanharnesscollectiveintelligence NetflixPrizethreadless.com tshirtstoreWikipediaLocalizationIndustryCompany confidential distribution prohibited without permission
  20. 20. OpenInnovation CrowdsourcingandMThasthepotentialtoreducecostsandspeedupinternationalentryformanycompaniesHowever,issuesincludeconcernsaboutquality,speed,impactofpoortranslationsoncustomerbase,etc.StandardsandcountercheckswillevolvetoamelioratethequalityconcernsSocialnetworkHi5hasbuiltadeveloperapplicationusingtheGooglecreatedOpenSocialstandardthat crowdsources language translation. Thiscreated OpenSocial standard that crowdsourceslanguagetranslation.Thismakesitpossibleforuserstranslateasiteorapplications,textandUIintonewlanguages.UsersvotetoregistercorrecttranslationsFacebookhasmovedtoamultilanguageecosystemFacebook has moved to a multi language ecosystemusingTranslationsacrowdsourcingtranslationapplicationTheSpanishsitewascompletedinlessthan4weekswiththehelpof1,500Spanish speakingFacebookuserswith the help of 1 500 Spanishspeaking Facebook users Company confidential distribution prohibited without permission
  21. 21. ConsumerTrends AccelerationofthepaceofglobalizationResurgenceofnationalisticandreligiousvaluesCounteractthetrendofglobalconsumerismIndividualismBarbiealternativesBarbie alternativesFullaDoll dollwithheadscarf&IslamicvaluesSaraDoll forchildreninIranRazanne forchildreninMuslimcountriesRazanne for children in Muslim countriesPremiumizationThegrowingtrendtowardcreatinghighendluxuriousproductsineveryproduct/servicecategorypossible d/ blBlingH2OGenderComplexityCosmeticsformaleskincareCompany confidential distribution prohibited without permission
  22. 22. ConsumerTrendscontinued Ecoiconic:trendaimstocreateecofriendlyproductswithboldandiconicdesignsthatcustomerscanvisiblyshowoff Threenagers: 30hasbecomethenew20 30 has become the new 20 Company confidential distribution prohibited without permission
  23. 23. PollQuestionTwo Ismultilingualblogginganimportantconsiderationinyourcompany'swebstrategy? Yes No Company confidential distribution prohibited without permission
  24. 24. WebGlobalizationtrendsBoostinWebGlobalizationspending ib l b li i di RiseofInternationalizeddomains Geolocation Geo location MultilingualcorporateblogsCopyright 2009: Ci h2009 The Complete Document is copyrighted including the pictures. Copyright 2009 St Louis University. Unauthorized Reproduction and Distribution is Prohibited. The program module was developed by Professor Nitish Singh, John Cook School of Business, Saint Louis University. Published By: Executive Education Program of the John Cook School of Business at Saint Louis University. All material presented in these online modules is only for internal educational use and cannot be reproduced, stored or transmitted in any form or by any means, without the written permission of the program leader Permission request can be sent to Professor Nitish Singh:[email protected] commeansleader. Singh:[email protected] The information contained in these online modules has been obtained from various academic and professional sources, which we believe to be reliable. However, neither its completeness nor accuracy can be guaranteed. Recommendations and opinions are based on our interpretation of available information. Company confidential distribution prohibited without permission
  25. 25. ExecutiveEducationProgram Company confidential distribution prohibited without permission
  26. 26. MarkYourCalendars! GoingGlobalwithMultimedia:PracticesandProcessforLocalizingMultimedia Thursday,March18,201012:00p.m.EST,6:00p.m.CETp , p Company confidential distribution prohibited without permission
  27. 27. KnowledgeCenterDownloadWhitePapers BuildingStrongerBrandsAroundtheWorld:AGuide toEffectiveGlobalMarketing to Effective Global Marketing StrengtheningGlobalBrands:KeyStepsfor MeaningfulCommunicationsaroundtheWorld BuildingaGlobalWebStrategy:BestPracticesfor DevelopingyourInternationalOnlineBrand l iil O li d ViewWebinarsOnDemand TheArtandScienceofGlobalNavigation TheBestGlobalWebSites(andWhy) MasteringMultilingualMarketingCompany confidential distribution prohibited without permission
  28. 28. Questions?Dr.NitishSingh [email protected] www.globalizationexecutive.com gPaulaShannon [email protected] http://twitter.com/pbshanz Lionbridge Li b id www.lionbridge.com http://blog.lionbridge.com http://twitter.com/Lionbridge http //t itter com/Lionbridge http://www.facebook.com/L10nbridge Company confidential distribution prohibited without permission