Get off your [TV] ads and mobilize! (Part 1 - How Apple will Mobilize TV Advertising)
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GET OFF YOUR [TV] ADS and MOBILIZE! – Part 1 Apple set to show the world’s Connected TV players how to participate in the Mobile Advertising/Marketing Ecosystem Will Kreth - Strategist | Interactive | Multi-platform - @wkreth for ITVT.com – 9 Oct. 2013
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GET OFF YOUR [TV] ADS and MOBILIZE! – Part 1 http://itvt.com/story/9911/will-wednesdays-get-your-tv-ads-and-mobilize-part-1 Apple set to show the world’s Connected TV players how to participate in the Mobile Advertising/Marketing Ecosystem by Will Kreth - Strategist | Interactive | Multi-platform - @wkreth - for ITVT.com – 9 Oct. 2013 Excerpt: Lining Up the Chess Pieces Less a Trojan Horse approach than another example of long-term, pragmatic game planning of the company, Apple has been slow-rolling Passbook, for good reason. Apple understands that ecosystems are hard to build, user behaviors not so simple to foster, and their preferred role – the one they’re oh-so-good at – is not the “first mover” – but that of the opportunistic and elegant assembler. iPhone-scale disruptions are rare, and 2007 was also the year that Apple also debuted their favorite “hobby” (as Jobs put it) – Apple TV. Here’s a quick chronology of how Apple assembled their current catbird seat to potentially change the future of 1:1 TV advertising forever: Apple TV (2007) > iAd Platform (2010) > Apple Passbook (2012) > iTunes Radio + video iAds (2013) The missing piece? Apple TV connects to iPhone’s Passbook (2014) http://itvt.com/story/9911/will-wednesdays-get-your-tv-ads-and-mobilize-part-1
Transcript of Get off your [TV] ads and mobilize! (Part 1 - How Apple will Mobilize TV Advertising)
![Page 1: Get off your [TV] ads and mobilize! (Part 1 - How Apple will Mobilize TV Advertising)](https://reader035.fdocuments.us/reader035/viewer/2022062513/554d2694b4c905ca208b4efd/html5/thumbnails/1.jpg)
GET OFF YOUR [TV] ADS and MOBILIZE! – Part 1
Apple set to show the world’s Connected TV players how to participate in the Mobile Advertising/Marketing
Ecosystem
Will Kreth - Strategist | Interactive | Multi-platform - @wkreth
for ITVT.com – 9 Oct. 2013
![Page 2: Get off your [TV] ads and mobilize! (Part 1 - How Apple will Mobilize TV Advertising)](https://reader035.fdocuments.us/reader035/viewer/2022062513/554d2694b4c905ca208b4efd/html5/thumbnails/2.jpg)
2007 – 3 Things To Remember
Debut of iPhone Debut of Mobile Boarding Passes
Debut of Apple TV
![Page 3: Get off your [TV] ads and mobilize! (Part 1 - How Apple will Mobilize TV Advertising)](https://reader035.fdocuments.us/reader035/viewer/2022062513/554d2694b4c905ca208b4efd/html5/thumbnails/3.jpg)
More chess game than Trojan Horse
![Page 4: Get off your [TV] ads and mobilize! (Part 1 - How Apple will Mobilize TV Advertising)](https://reader035.fdocuments.us/reader035/viewer/2022062513/554d2694b4c905ca208b4efd/html5/thumbnails/4.jpg)
Analog to Digital – Clear Trendlines
![Page 5: Get off your [TV] ads and mobilize! (Part 1 - How Apple will Mobilize TV Advertising)](https://reader035.fdocuments.us/reader035/viewer/2022062513/554d2694b4c905ca208b4efd/html5/thumbnails/5.jpg)
How Apple got to the catbird seat to change the nature of TV ads
Apple TV (2007)
iAd Platform (2010)
Apple Passbook
(2012)
iTunes Radio+ video iAds
(2013)
iPhone – yes, but…
Apple TV connects to
iPhone’s Passbook
(2014)
The missing piece?
![Page 6: Get off your [TV] ads and mobilize! (Part 1 - How Apple will Mobilize TV Advertising)](https://reader035.fdocuments.us/reader035/viewer/2022062513/554d2694b4c905ca208b4efd/html5/thumbnails/6.jpg)
iAds on iTunes Radio (illustrative)
Current version With “Add to Passbook”
(illustrative)
![Page 7: Get off your [TV] ads and mobilize! (Part 1 - How Apple will Mobilize TV Advertising)](https://reader035.fdocuments.us/reader035/viewer/2022062513/554d2694b4c905ca208b4efd/html5/thumbnails/7.jpg)
Apple TV + Apple TV Remote + iAd =
![Page 8: Get off your [TV] ads and mobilize! (Part 1 - How Apple will Mobilize TV Advertising)](https://reader035.fdocuments.us/reader035/viewer/2022062513/554d2694b4c905ca208b4efd/html5/thumbnails/8.jpg)
Apple TV + Add To Passbook (illustrative)
