GET OFF YOUR [TV] ADS and MOBILIZE! – Part 1

Apple set to show the world’s Connected TV players how to participate in the Mobile Advertising/Marketing

Ecosystem

Will Kreth - Strategist | Interactive | Multi-platform - @wkreth

for ITVT.com – 9 Oct. 2013

2007 – 3 Things To Remember

Debut of iPhone Debut of Mobile Boarding Passes

Debut of Apple TV

More chess game than Trojan Horse

Analog to Digital – Clear Trendlines

How Apple got to the catbird seat to change the nature of TV ads

Apple TV (2007)

iAd Platform (2010)

Apple Passbook

(2012)

iTunes Radio+ video iAds

(2013)

iPhone – yes, but…

Apple TV connects to

iPhone’s Passbook

(2014)

The missing piece?

iAds on iTunes Radio (illustrative)

Current version With “Add to Passbook”

(illustrative)

Apple TV + Apple TV Remote + iAd =

Apple TV + Add To Passbook (illustrative)