Get Noticed. - The Dowell...

Get Noticed.World-Class Marketing

that moves your home from Listed to Sold.

OUR COMPANY

DANIELLE DOWELL312.391.5655 [email protected]

Founder of The Dowell GroupTop 1% Chicago TeamsBHHS Platinum Producer Since 2012Five Star Professional Real Estate AgentOver $250 Million Sold100 Most Influential Agents in Chicago 2016, 2017, & 2018

A Top Chicago Real Estate Broker since 2007, Danielle Dowell, founded The Dowell Group in 2015 with a goal to provide consistent service for clients from the City to the Suburbs. While a team structure is not unusual for the real estate business, our group does not hold traditional roles as either a buyer or seller agent. We prefer to match our clients based on personally, price point, and area. We do this in order for our agents to create the most seamless transaction for client. Known for our around-the-clock work ethic and quick response time, The Dowell Group has expanded our business by developing relationships and involving ourselves in every step of the process. Whether buying or selling, each member of The Dowell Group is a strong believer in the importance of well executed marketing. As brokers at Berkshire Hathaway, our team has access to the best resources in the city, both internal and externally. We as a group lean heavily on technology and continue to educate ourselves so we are always up to date on the most recent real estate platforms, laws, and strategies. Our team has vast experience in rentals, to first time home buyers, resales, luxury, and extensive development knowledge. This includes market analysis, zoning, product development, marketing of the project. We are well qualified in all fields from small to large scale residential developments, including single family homes, multi-family, and condos. The Dowell Group provides attention to detail to all of their clients. Aware that the business they love is dependent on relationships, we will always go the extra mile. Whether buying, selling or renting, investing, or building we are here to lessen the stress associated with your real estate transactions.

@thedowellgroup @thedowellgroup

DANIELLE DOWELL

OUR COMPANY


TESTIMONIALS

Danielle did a wonderful job of helping my wife and I find our first home. I must say that she was extremely helpful and very patient with us (we must have looked at over one hundred houses over a 6 month period). She was also very knowledgeable and was able to help guide us through the entire process. Without Danielle, we flat out would have been lost. I would highly recommend her to anyone out there looking for property!! Thanks Danielle!! Matt M.

When you talk about doing business with somebody and you come up with all the adjectives for characteristics that somebody would embody that you would want to work with or for, Danielle has most of them–she is very bright, engaging, passionate, aware, tough, fair, compassionate and win-win oriented. She’s a pro’s pro and that’s about the best compliment I can give.Doug Van P.

Danielle was a pleasure to work with. She had tremendous knowledge, and made buying my first new house a smooth and easy process. Every step of the way, she was able to give great suggestions and advice. She always made time in her very busy schedule to accommodate my hectic and busy life. I would definitely recommend her to anyone in the market for any real estate needs.Taj K.

I couldn’t be more satisfied with the patience and persistence Danielle had working with me. It wasn’t an easy task working for us, but she made it easy and found us a spot in three days! I needed a place within a week so I was on a time crunch. It took over ten showings, but she put in the time and energy to make it work. She also took the time to understand out my personal taste and location I was looking for. Personable, reliable, and easy to work with.Anthony D.

Danielle Dowell was a perfect model of professionalism in my dealings with her in renting out my condo. She took care of all the details and made it very easy for me to successfully find a most desirable tenant that was best suited for the space. Her attention to detail, knowledge of the market, work ethic and overall professionalism became apparent in all my dealings with her. I would highly recommend her to anyone in need of real estate work of any sort.David D.

For more Testimonials, please visit zillow.com/profile/The-Dowell-Group/#reviews

MEET THE TEAM

TheDowellGroupRE.com

MICHELLE MICHALSKIBroker Associate

JULIA ZILLERBroker Associate

CHAD CHODORONEKBroker Associate

AYUSHI KUKREJABroker Associate

CHRISTINE EGLEY-RASHKOWBroker Associate

JAMIE BOOKBroker Associate

DANIELLE DOWELLBroker Associate

OUR COMPANYCITY STAT SHEET

CITY

Information deemed reliable but not guaranteed.

Downtown

Streeterville+ 25 E Superior #1501+ 545 N McClurg #1411, 2203+ 600 N Lake Shore Dr #1807

River North+ 403 N Wabash #14A+ 545 N Dearborn #W2606

Goldcoast+ 1245 N Dearborn #3S+ 10 E Delaware Pl #17E

Near North+ 367 W Locust #609

River West+ 520 N Halsted #304+ 950 W Huron #505, + 859 W Erie #303+ 950 W Huron #202+ 125 S Jefferson #1003

Loop+ 212 W Washington #1411+ 235 W Van Buren #2522+ 520 S State #1002

South Neighborhoods

South Loop+ 1845 S Michigan #1606+ 1516 S Wabash #806, #906+ 2303 S Michigan #302+ 1901 S Calumet #708 + 1345 S Wabash #1006+ 1632 S Indiana #906+ 1841 S Calumet #1904+ 2303 S Michigan #504

Kenwood+ 4216 S Ellis Ave #3S+ 216 S Ellis #2S

University Village+ 1001 W 15th #236

Bridgeport+ 3113 S May

West Neighborhoods

Ukrainian Village+ 2016 W Rice Development+ 2048 W Huron+ 1708 W Ohio+ 711 N Leavitt+ 1084 N Hermitage #3+ 1801 W Ohio+ 2423 W Rice+ 2324 W Huron #2W+ 2623 W Evergreen #1W

Humboldt Park+ 2640 W Grand+ 2726 W Cortez #2+ 1513 N Hamlin+ 1336 N Ridgeway+ 2076 N Stave #2B

Wicker Park+ 2020 W Pierce #4, #6+ 2114 W Cortland+ 1756 N Honore+ 1735 W Division #204+ 1724 N Winnebago #I+ 2139 W Le Moyne+ 1512 N Rockwell #1

Bucktown+ 2343 N Leavitt #3

West Loop+ 1109 W Washington #6B+ 1040 W Adams #306+ 20 N Carpenter #2S

Columbus Park+ 30 N LatrobeLogan Square+ 1935 N Fairfield #206+ 1941 N Drake+ 3839 W Altgeld #2

West Town+ 530 N Wood #D+ 832 N Paulina #2+ 1532 W Cortez #2


CITY


Garfield Park+ 2439 W Adams

North Neighborhoods

Lincoln Park+ 2650-52 N Bosworth Development+ 548 W Deming #1+ 2734&36 N Marshfield+ 1618 N Halsted #3D+ 2714 N Ashland #3+ 414 W Wisconsin #I+ 602 W Arlington #G+ 2800 N Lake Shore Drive #1806 & 1812+ 2243 N Halsted #3S+ 2521 N Ashland #2S+ 1615 N Burling Development+ 2453 N Ashland+ 1956 N Mohawk #D+ 1407 N Mohawk #1

Lakeview+ 640 W Waveland #2F+ 858 W Aldine Development+ 2804 N Lakewood #204+ 525 W Hawthorne #201+ 3606 N Pine Grove #4J+ 2222 W Diversey #210+ 708 W Cornelia #3W+ 525 W Hawthorne #1802+ 3550 N Lake Shore #1415

North Center+ 3855 N Damen #3

Ravenswood+ 4453 N Whipple #2+ 1506 W Wilson+ 4421 N Whipple #1A+ 2915 W Leland #3W+ 5053 N Winchester #2S

Old Town+ 437 W Division #307+ 1543 N Hudson #3W+ 1300 N Lasalle #F+ 1515 N Wells #4F+ 437 W Division #411

Portage Park+ 5738 W Newport+ 5048 W Grace

Avondale+ 3121 N Kimball

Forest Glenn+ 5129 N La Crosse

Old Irving+ 4053 W Patterson (Multi-Unit)

Roscoe Village+ 1645 W School #418

Uptown+ 5123 N Kenmore #104+ 5117 N Kenmore #3W

Buena Park+ 4420 N Clarendon #400N, #100N

Edgewater Glenn+ 1237 W Ardmore #1

Jefferson Park+ 5111 Windsor Ave

Bowmanville+ 5225 N Winchester #2N+ 5402 N Campbell #3A+ 5225 N Winchester #1N

Albany Park+ 4448 W Sunnyside


SUBURBS


South and West Suburbs

La Grange+ 80 Bassford Ave

Oak Lawn+ 5929 W 99th St

Lisle+ 1151 River Bend Ln

Frankfurt+ 20645 Settlers Ln+ 11562 Torino Way + 20696 Michigan Island+ 21324 Ginger Ln + 7639 Juniper Ct

Shorewood+ 1102 Vertin Blvd

Mokena+ 19940 Berkshire Dr+ 11836 Grove Ct+ 20145 Oakwood Dr+ 11902 Heinecke Dr+ 11716 Sundance Trl+ 18440 Buckberry Ln

Brookfield+ 3513 Park Ave #2 (Rental)

Tinley Park+ 16122 Lake Villa Ave

Downers Grove+ 4602 Prince St+ 5507 Middaugh Ave

Bloomingdale+ 104 Carmela Ct

Oak Park+ 425 Elmwood Ave

Lombard+ 300 Washington Blvd

Roselle+ 225 Main St #510

North Suburbs

Northbrook+ 270 Coachmaker Dr

Wheeling+ 525 Sycamore Ln

Wilmette+ 431 9th St

Highland Park+ 753 County Line Rd+ 1459 Beaupre Ct+ 502 Pleasant Ave

Bannockburn+ 14 Broadleys Ct

Skokie+ 9614 Kildare Ave+ 5140 Farwell

Hoffman Estates+ 1037 Warwick Circle

Mt Prospect+ 105 Albert St

MARKETING EXPOSURE


OUR COMPANYMARKETING YOUR HOME

A blend of art and science, our marketing platform combines technology with a personal touch

WORLD CLASS MARKETING

MARKETING YOUR HOME

A blend of art and science, our marketing platform combines technology with a personal touch.

BROKER NETWORKING Connections with the top brokers in the area

BERKSHIREHATHAWAYHS.COM A global destination for home buyers

KOENIGRUBLOFF.COM The local real estate resource

PROPERTY WEB ADDRESS Your online address is the focal point of our marketing

DIGITAL 500+ real estate websites work for you

MOBILE An app that is as mobile as our buyers

PHOTOGRAPHY & VIDEO Beautiful images captivate buyers

ECARDS Instantly promote new listings, open houses and updates

POSTCARDS Stunning direct mail, targeted for results

EXPERT INSIGHT Property analysis and preparation

BROCHURES Beautiful home brochures and marketing materials

YARD SIGNS A sign of confidence

RELOCATION We move companies from around the world

REPORTS Our data powers your next move

LOCAL MEDIA Enticing advertisements in local and regional newspapers and magazines

PUBLIC RELATIONS Millions of media impressions each month

WORLD CLASS MARKETING


We hire a professional photographer for your home at our cost.We also create floorplans for specific homes.

PROFESSIONAL PHOTOS + FLOORPLAN


This piece of marketing is present at all showings and open houses. After a day of viewing properties these help refresh a buyer’s memory and further promote your home.

PROPERTY BROCHURE

THE DOWELL GROUPChicago Real Estate


Eblast’s are emailed to our database of 10,000+ agent contacts. This marketing is another way to get your property in front of other brokers and potential buyers and sellers.

PROPERTY EBLAST

JUST LISTED1801 WEST OHIO

OPEN HOUSE SATURDAY & SUNDAY 12-2PM

5 BED/3.5 BATH$1,350,000

© BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway

HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc. ® Equal Housing Opportunity.


KRISTY DOWELL312.810.4844 [email protected]


Designer finished home with atypical layout in West Town! Located on a corner

lot, this 5 bed/3.5 bath house is surrounded by mature trees & has massive curb

appeal. Modern floorplan w/soaring ceilings, fashionable 12ft window treatments,

custom built-ins, designer appointed lighting, tasteful wall coverings, sound

system, solar panels & much more! From the jaw-dropping entry to the open

living area w/multiple levels, including a loft overlooking the kitchen, this home

is one of a kind. Luxe chef’s kitchen w/tons of flat panel cabinetry, SS appls &

gigantic island. 3 beds on 2nd level; oversized master suite with changing/tv area

& WIC. Serene master bath w/huge fully tiled double shower. 2 addtl beds & full

bath. 5bth bed/lounge on top level features roof deck on both sides w/city views.

Lower level has smartly designed laundry room, 4th bed & full bath. All closets

were created for best storage possible. Garage deck w/pergola & retractable

awning for all weather entertaining. Outdoor kitchen w/pro Lynx gas grill & fridge.

Top of the line Habitat porcelain paver system on all 3 roof decks. Attached 2.5

car gar w/ built in workshop & storage. Across the street from the playground,

close to Chicago avenue, Mariano’s, Grand design district, Metra and much more!

A rare opportunity to own a historic residence in Wicker Park. Located on an oversized lot, this 5 bed/4.5 bath all brick home has been renovated to perfection while preserving it’s original character. An extra wide fl oorplan with soaring ceilings, skylights, 2 fi replaces, mesquite hardwood fl oors, sliding barn-style doors, reclaimed wood features throughout & so much more! Delightful atypical design features a spacious sunfi lled offi ce on 1st level. 4 bedrooms on 2nd level; master suite, one en-suite bed & additional bath. Luxe chef ’s kitchen with restaurant quality SS appliances & tons of custom cabinetry. Lower level is outfi tted with family room, Poliform shelving, climbing wall, 5th bed & full bath. Retractable sliding glass doors create indoor/outdoor entertainment area directly off kitchen. Built-in outdoor wood burning grill station & fi re-pit; yard & 2 car garage with roof & stairs. Intelligently outfi tted with an effi cient geo-thermal heat & cooling system. Radiant heated fl oor in kitchen, master bath & entire basement.

© BHH Affi liates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affi liate, and a franchisee of BHH Affi liates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc. ® Equal Housing Opportunity.

DANIELLE [email protected] THE DOWELL GROUP

Chicago Real Estate

Luxury

Living

2139WEST LE MOYNE ST

JUST LISTED

$1 ,600 ,000


Along with for sale signs, we provide take-one boxes outside our listings with flyers to capture neighborhood interest.

PROPERTY FLYER

© BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc. ® Equal Housing Opportunity.

Exquisite new construction single family residence on a tree-lined Lincoln Park street! With a beautiful brick and limestone exterior, this 5 bedroom 4 1/2 bath home is sophisticatedly designed with historical details, modern selections and designer appointed fi nishes throughout. The stunning open concept great room features a chef’s kitchen, including a 48” Wolf range with Subzero & Bosch appliances, oversized Farmhouse sink, huge island and butler’s pantry with wine fridge. Lux French doors open to an urban outdoor retreat. The raised back terrace, complete with a wood burning fi replace is the perfect place to entertain all year long! Intelligently confi gured, the master suite boasts a lavish master bathroom with an over-sized steam shower including double shower heads and bench, a soaking tub, dual vanities, and a separate water closet. Great for gatherings, the lower level has a wet bar/beverage center and radiant heated porcelain fl oors. Other fantastic extra fi nishes include a designer selected trim & lighting package, beautifully handcrafted fi replace mantles, custom-built cabinetry, hand painted tiles, large laundry room with sink and fabulous rooftop deck. 2 car garage included. CONTACT US TO LEARN MORE ABOUT LUXURY LIVING!

© BHH Affi liates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affi liate, and a franchisee of BHH Affi liates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc. ® Equal Housing Opportunity.

2734NORTH MARSHFIELD

DANIELLE [email protected]

danielledowell.com

KIMBER [email protected]

kimbergalvin.com


Depending on the listing we also promote via mail. Postcards are a way for people to get more information in the neighborhood about your listing.

PROPERTY POSTCARDS




SEO, Web Hits and Open Houses

DANIELLEDOWELL.COM

MARKETING YOUR HOME

DIGITAL | 350+ REAL ESTATE WEBSITES WORK FOR YOUKoenigRubloff Properties appear on more than 350 websites through our online advertising partnerships. Popular news and information sites, a vast brokerage network and niche real estate sites reach a unique audience and ensure that your home receives maximum exposure.

Our advertising partners power a network of over 350 trusted local news sites in communities nationwide, including:

BALTIMORE SUN

CINCINNATI ENQUIRER

DES MOINES REGISTER

DESERT SUN

DETROIT FREE PRESS

IDAHO STATESMAN

INDIANAPOLIS STAR

KANSAS CITY STAR

LA WEEKLY

BERKSHIREHATHAWAYHS.COM

KOENIGRUBLOFF.COM

ZILLOW.COM

YAHOO REAL ESTATE

TRULIA.COM

HOMES.COM

REALTOR.COM

HOMEFINDER.COM

HOTPADS.COM

FRONTDOOR.COM

MOVE.COM

OPENHOUSES.COM

ALL MAJOR BROKER WEBSITES VIA IDX

WSJ.COM - WALL STREET JOURNAL ONLINE

EUROPE.WSJ.COM

ASIA.WSJ.COM

MSN

CNN MONEY

WASHINGTON POST

US NEWS

KIPLINGER

DAILYHERALD.COM

CHICAGOTRIBUNE.COM

TRIB LOCAL

YOUTUBE

AOL.COM

MARKETING YOUR HOME

KoenigRubloff Properties appear on more than 350 websites through our online advertising partnerships ensuring your home receives the maximum exposure.

DIGITAL | 350+ REAL ESTATE WEBSITES


Instagram, Facebook, Twitter and more!

SOCIAL MEDIA

FACEBOOK PROPERTY ADVERTISINGKoenigRubloff is the first brokerage in the nation to use Facebook Collections ads through the HomeSnap advertising platform.

Nearly 70% of the US uses the Facebook tools, and users spend 50 minutes each day on Facebook. This platform has grown to be the most popular US leisure activity, after television, and an increasingly important ecommerce avenue.

Our innovative program gives our listings a coveted space in social media feeds, using dynamic ad technology to continuously refresh property ads.

▪ Buyers see many neighborhood homes at once

▪ Ads expand to show details for each home seamlessly

▪ Dynamic ad balancing reaches the most engaged users

▪ New listings, open houses, price reduction and luxury ads.

MARKETING YOUR HOME

SOURCE: NYTimes.com, 5/5/2016

MARKETING YOUR HOME

JUWAI.COM

The United States is the top destination for Chinese property investments.

SOURCE: Juwai.com 2017

Advertising on Juwai.com reaches a targeted audience of 2 million affluent Chinese consumers. By partnering with a site that is behind the Chinese firewall, Berkshire Hathaway HomeServices brings our listings to a previously hard-to-reach market of potential buyers. The site displays our properties, along with branded advertising. A click-to-translate program makes it easy to contact an agent in the United States.

In 2016, mainland Chinese outbound

property investments surpassed $1 billion.

FINANCIAL TIMES OF LONDON One of the most important global financial news sources, Financial Times of London has an audience of 650,000 affluent online users. This influential site places your home in front of potential buyers in London and across Europe.

MARKETING YOUR HOME

Source: FinancialTimes.com, 2017. Attached and Detached property types.

All Berkshire Hathaway HomeServices residential listings are exposed to a sophisticated international audience on the site’s Featured Properties page.


All the various marketing we do is to get potential buyers talking about your property. One of the best ways to achieve this is through a yard sign. Yard signs are a great tool to pique interest and drive buyers to your home.

YARD SIGNS | A SIGN OF CONFIDENCEMARKETING YOUR HOME

YARD SIGNS | A SIGN OF CONFIDENCEThe right sign speaks volumes about the company you keep. Barron’s recognized Berkshire Hathaway as the world’s most respected company in July 2013. You can be confident that a sign bearing the Berkshire

Hathaway name represents you well. Our distinctive cabernet and white signs are seen by hundreds of thousands of people right in your neighborhood.


From a name that is the most respected and admired throughout the world, we raise the bar for the luxury home market and redefine the art of fine living. Why trust the purchase or sale of a luxury home to anyone else?

LUXURY PROGRAM

LUXURY + DIGITAL | COMPANY SPONSORED

Coming Soon!

FREE DIGITAL LUXURY! 1. Online | WSJ, Luxury RE, etc2. Global Exposure3. Luxury Reporting & Metrics4. Luxury Collection Magazine5. Automated Brochure6. Luxury Sign Panel 7. Luxury eCards & more

LUXURY ELITE | BROCHURES + MORE

Coming Soon!

LUXURY + DIGITAL | OPTIONAL TIER

Coming Soon!

ELITE TIER UPGRADES1. Luxury Advertising Plus…2. 16+ Page Brochure Library3. Express Brochure Option4. VHT | Floorplan Package5. VHT | Twilight Photo Package

More details to come…..

LUXURY ELITE | BROCHURES + MORE

Coming Soon!

Program Developmentn Professional copywriting, listing assistance and creation of

luxury marketing materials.

n Public relations will be an integral piece of the marketing campaign around your property. We will pitch to all possible media outlets to generate interest and to establish this property as a significant, unique member of the marketplace.

n Professional photography

Program Executionn Print and digital luxury brochures

n Inclusion in our online magazine, LuxuryCollectionMag.com

n Syndication to 250 websites including major luxury sites:

n LuxuryRealEstate.com

n RealEstateJournal.com

n UniqueHomes.com

n KoenigRubloffLuxuryCollection.com

n BerkshireHathawayHS.com

n Enhanced placement on REALTOR.com® and Zillow.com

n Enhanced placement on ChicagoTribune.com

n Unique url assigned to the property

n Custom Luxury Collection™ web page

n Production of a luxury YouTube channel feature

n Social media launch, luxury “new on the market” email, Tweet and Facebook post

n Monthly e-card sent to 12,000 brokers in the marketplace

n Outreach Marketing: it is necessary to implement some innovative and creative marketing tactics to set your property apart from every other luxury home in the marketplace, including:

n Effective email marketing, targeted to our vast network and Crain’s Book of Lists.

n Grassroots marketing will play a significant role. Word of mouth and networking are powerful tools for a property of this kind.

Print Venues*n Full-color advertising, in either:

n Michigan Avenue

n Chicago Social

n Sheridan Road

n Forest & Bluff n Full-color monthly advertising in either:

n Wall Street Journal

n Chicago Tribune

n Pioneer Press

n Shaw Media

Luxury marketing services.a marketing plan as distinctive as your home

* Based on availability and listing location


1615 BURLING - 15 Unit Condo Building

NEW CONSTRUCTION PROJECTS



1033 S Racine - 8 Unit Condo Building



513-515 N Claremont - 6 Unit Condo Building



�6 UNITS

�2 -4 BEDROOMS

�EXTRA WIDE FLOOR PLAN

� MODERN KITCHENS AND BATHS

� GREAT OUTDOOR SPACE FOR ENTERTAINING � 2 BLOCKS FROM METRA TRAIN + SMITH PARK � 1-CAR GARAGE PARKING SPACE INCLUDED


Row 18 - 18 Unit Townhome Complex




Flex House 2 - 31 Unit Rowhome Complex


SELLING PROCESS


OUR COMPANYSELLING YOUR HOME

LET’S REVIEW THE SELLING PROCESS

Meet With Me Agree on Selling Plan Stage Home Listing Paperwork

Accepted OfferCounter OfferNegotiationsOffer Presented

InspectionsRepair Requests Buyer Closing ProcessClosing

Photos TakenMarket ExposureShowingsPrice Adjustments (if any)


Your agent has a fiduciary responsibility to you at all times and will service your specific real estate needs. You can expect expertise when selling your home, guidance when buying your home, responsiveness, loyalty, disclosure and accounting.

AGENT’S RESPONSIBILITIES

Facilitates

Promotion to BHHS

KoenigRubloff and Local Real

Estate Community

Advertising

Internet Marketing

Local and Out-of-Town

Buyer Contacts

Inspections

Multiple Listing Service

Direct Marketing

Personal Referrals

Contract Contingencies

Closing

Open Houses

Showing Your Home

Advises

Agency Alternatives

Listing ShowingFeedback

Market Analysis

Presenting the Offer

Pricing Seller Updates

Negotiates

Answering Objections

Purchase Agreement

Negotiating the Terms

Expediting the Buyer’s Offer

Post-Contract Negotiations

MARKETING YOUR HOME

WHERE BUYERS COME FROM

*Source: The National Association of Realtors® Profile of Home Buyers and Sellers.

6% FRIEND OR RELATIVE

5% HOME BUILDER

2% PRINT MEDIA

2% OTHER

LESS THAN 1%HOME BOOK OR MAGAZINE

35%REAL ESTATE AGENT

40%INTERNET

11%YARD SIGN


A property gets maximum interest during the first few days. Listing at the best price, rather than trying a higher price, ensures that a home is marketed to the right group of buyers.

POSITIONING YOUR HOME IN THE MARKET

SELLING YOUR HOME

POSITIONING YOUR HOME IN THE MARKET KoenigRubloff agents do a thorough analysis of your local market to help determine the value of your home. By setting the asking price at the fair market price, your home is seen by the largest possible audience as it is introduced to the market.

A property gets maximum interest during the first few days. Listing at the best price, rather than trying a higher price, ensures that a home is marketed to the right group of buyers.

NUMBER OF BUYERS

FAIR MARKET VALUE

Higher PricesAttract Fewer Buyers

Actual FairMarket Price $$

Lower PricesAttract Many Buyers

Lower Price $

Higher Prices $$$

OUR COMPANY

HOME INTERIORMake every room sparkle

Store or remove clutter

Inspect and repair plumbing, heating, cooling and alarm systems

Paint in a neutral shade

Consider professional staging for maximum results

SELLING YOUR HOME

GETTING YOUR HOME READY Enhance Your Home Before You List. Make it easy for potential buyers to envision their belongings in your home!

HOME EXTERIORConsider curb appeal

Inspect the exterior and address any problems

Maintain lawn, walkways and outside areas

SELLING YOUR HOME

Enhance your home before you list. Make it easy for potential buyers to envision their belongings in your home!

GETTING YOUR HOME READY

YOUR HOMES FEEDBACK


REPORTS & ANALYTICS

LISTING UPDATES KOENIGRUBLOFF EDGE REPORT

Timely metrics about your home keep you informed throughout the marketing process.

Our KoenigRubloff Edge Report provides a weekly detailed report of web traffic on themost pop-ular real estate destina-tions. You’ll see how many people are finding and viewing your home.

REPORTS & ANALYTICS

MARKETING UPDATESSELLER ADVANTAGE REPORTS

Seller Advantage is an exclusive market activ-ity report that details buyers’ search activity on the Berkshire Hathaway national website, so you can see how our network is working for you.

REPORTS & ANALYTICS

OUR DATA POWERS YOUR NEXT MOVEKOENIGRUBLOFF REPORTS

We put neighbor-hood data and analy-sis at your fingertips to help you make the right decisions.

The KoenigRubloff Report is a trend and analysis tool that offers market details on hundreds of neighborhoods and communities in Cook, DuPage and Lake Counties. Charts and graphs provide a snapshot of median prices, inventories, square footage, and mar-ket activity.


A QUICK GUIDE TO REAL ESTATE TERMS

KoenigRubloff.comONE

MAGNIFICENTLIFE

A Quick Guide to Real Estate Terms

Appraiser

The person who decides the market value of a home based on

its condition and the selling prices of comparable homes recently sold

in the area. His or her job is to compute a fair estimate of market value

to help the lender decide a reasonable loan amount.

Assessor

A public official who appraises property for tax purposes,

determining the assessed value, not the tax rate.

Closing

The conclusion of a real estate transaction, which includes delivery of

a deed, financial adjustments, signing of notes and disbursement of

funds necessary to the sale or loan.

Contingency

A condition that must be met before a contract is binding.

For example, the sale of a home might be contingent upon

the seller paying for certain repairs.

Conventional Loan

A loan made with real estate as security and not involving government

participation in the form of insuring (FHA) or guaranteeing (VA) the loan.

Fixed-Rate Loan

A loan with the same rate of interest for the life of the loan.

Homeowner’s Policy

A multiple peril insurance policy commonly called a package policy.

Available to owners of private homes, it covers the dwelling and

contents in case of theft or fire or wind damage, as well as liability for

property damage and personal liability.

Impact Fees

A municipal assessment against new residential, industrial or

commercial development projects to compensate for the added costs

of public services generated by new construction.

Interest Rate Cap

The maximum interest rate charge allowed on an adjustable-rate loan

for any one adjustment period during the life of the loan.

Open Mortgage

A mortgage that may be repaid in full at any time over the life of the

loan without a prepayment penalty.

Point

A dollar amount paid to a lender for making a loan. A point is one

percent of the loan amount. Also called discount points.

Title

Documentary evidence of the right to or ownership of property,

which in real estate is the deed. Title may be acquired through

purchase, inheritance, gift or exchange, as well as through foreclosure

of a mortgage.

Agency Terms:

Seller’s Agent

A Seller’s Agent is hired by and represents the best interests of the

seller. The relationship usually is created by a listing agreement.

Buyer’s Agent

This type of licensee is hired by prospective buyers to represent them

in a real estate transaction. The buyer’s agent works in the buyer’s best

interest throughout the transaction. The buyers can pay the licensee

directly through a negotiated fee, or the buyer’s agent may be paid by

the seller or by a commission split with the listing broker.

Designated Agent

This is a brokerage practice that allows the managing broker to

designate which licensees in the brokerage will act as representatives

of the seller and which will act as representatives of the buyer.

The designated agents give their respective clients full

representation. The broker has the responsibility of supervising both

groups of licensees.

Disclosed Dual Agent

Dual agency is a relationship in which the agent represents both the

buyer and the seller in the same real estate transaction. Dual agents

typically owe limited duties to each of the parties.

Because of the potential for conflicts of interest in a dual agency

relationship, it’s vital that all parties give their informed consent. In

Illinois, this consent must be in writing. Disclosed dual agency, in which

both the buyer and seller consent to the agent representing both of

them is legal in most states.


NEWS YOU CAN USE

For Sellers (in addition to commission)

Attorney’s Fees $500 - $1500

State & County Transfer Taxes $1.50 per $1000

Tax Stamps Differ by community

Title Insurance (approximate)$1,350 for properties priced up to $150,000

$1,350, plus $20 per additional $10,000 of purchase price, for properties over $150,000

Certification of Zoning Compliance$120-$200Required for 1 - 5 unit buildings

Property Survey $375 - $500

Paid Water Bill Certificate $50 - $130

Prorated Real Estate Taxes For current taxes not yet paid or due

Prorated Utilities & Assessment For unpaid expenses up to the date of closing

Recording of Escrow Fees$200 - $500+Based upon sale price of the home


Get Noticed. - The Dowell...

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