Gantt Chart

Gantt Chart

• Gantt Chart is a spreadsheet that accumulates all tasks of your event in one document.

Gantt Chart

• More importantly it helps you manage all the tasks better by identifying what needs to be done when!

Gantt Chart

• The concept of Gantt Chart also has been evolved from Project Management, whereby Projects need to be managed against a strict timeline, with limited resources.

Gantt Chart

• Due to its uniqueness in providing you a bird’s eye view of your event, more and more professionals are now using this tool to be in a better position to plan, organize, execute and control their events of all nature.

Gantt Chart

• Gantt Chart is better than checklists, in terms of providing you Critical Paths of your events and timeliness coherent to your needs

Gantt Chart

• Your boss has asked you to organise a Farewell Party of your company’s CEO who is about to retire in next 3 months. The party will be held at the huge Lawn of the company that can accommodate all employees.

• Please prepare a Gantt Chart of this event

Role of Sponsorship in Events Management


• Sponsorships, be it cash or in kind, is central to the revenue and resources of new and continuing events.

• Events Managers are constantly engaged in tasks like identifying potential sponsors, preparing sponsorship proposals and nurturing relationships with existing sponsors

What is Sponsorship?

• Ans: Sponsorship is the purchase (either with cash or in-kind) of exploitable rights and marketing benefits that arise from direct involvement with a personality/plyer, special event, programme, club, or agency

What is Sponsorship?

• Ans2: Sponsorship is an investment in sport, community or government activities, the arts, a cause, individual, or broadcast which yields a commercial return for the sponsor. The investment can be made in Financial, Material, or Human Resource.


• Importantly, Sponsorship is a Strategic Marketing Investment, not a donation philanthropy) or a grant which means events must view sponsorships as working business partnerships. Most sponsors are investors who are interested to see a direct response on their brand’s equity and or sales.


• Therefore, in order to be successful in Obtaining sponsorships, you must be able to first ascertain

• what’s in it for the sponsor?


Trends of SponsorshipThere has been a substantially increasing trend of

sponsorships because of:1. The rising cost of media space and the reduced

effectiveness of advertising2. Growth in overall number of media outlets

(thereby giving Target audience more options)3. Expansion of TV channels, needing more

material for airing (events coverage etc)


Events Seek:• Financial Investment• -In-kind services• -Marketing and media

expertise• -Event brand

ehancement• -Product or service

offers for the event goers

Sponsors Seek:• Increased brand

awareness• -Brand image

enhancement• -Product trial / service

exposure• -Sales or hospitality

opportunity• -Market interactivity


Stages in developing Event Sponsorship Strategy• Building Information on the Audience of the event• Building a list of potential sponsors who target

audience matches (or simulates) the above audience OR who would intend to communicate to the above audience.

• Approaching sponsor (preparation of Sponsorship proposals, meeting, follow-ups, closing)

• Developing a well-constructed action plan to service the sponsor


Your Sponsorship Package can include following• Event Détails (description, objectives, location, venue,

staffing, dates, timings, deadlines, evaluation plan)• Financial Details (total expenses and details, other sponsors)• Target Audience (numbers, profile, other basic demographic

and psychographic info)• Publicity (Press, etc)• History of the event (if any)• Future of the event (Vision)• Submission and Assessment criteria for sponsors


Managing and Servicing Sponsors• Communication (commitment and trust)• Management (Action plans to service

Sponsors)

The Cycle of Give and Take

The Cycle of Give and Take

• People Give to People• Fundraising is not about money, its about the

work or the need that will have substantial impact ; money is how we make it happen

• Takers have to be givers first!• Friend-raising comes before Fund-raising• Your appeal should be appealing!• Background Info about potential donor or

fundraiser is essential

Sponsorship Proposal Development

• Develop a proposal (letter) to your potential donor for the recreational evening that you University is planning to organize for its students in the next 3 months

Gantt Chart

Documents

Transcript of Gantt Chart