Gamified social media performance coaching at the United Nations
-
Upload
toby-beresford -
Category
Data & Analytics
-
view
122 -
download
1
Transcript of Gamified social media performance coaching at the United Nations
Gamified
Social Media
Performance
Coaching
at the
United Nations
Toby BeresfordCEO – rise.global
Social Media Expert – Sky News
Digital Innovation Expert – European Commission
Founder – DMA Social Media Council
Founder – Facebook Developer Garage London
Facebook Game Designer – Sony Playstation Europe
Founder – Gamification Gurus Power 100
Founder – United Nations Social 500
But a personal blog post of a gamification
gurus social scorecard was a runaway
success, and led to the creation of
rise.global
Vanity Metrics Clarity Metrics
REACH
# followers
# fans
# connections
# subscribers
ACTIVITY &
ENGAGEMENT
# tweets
# retweets / tweet
# comments / post
# impressions
3 measurement approaches
External Analytics
3rd party measurement. Biased to their needs.
Internal Scorecards
Analytics simplified as a single score linked to strategic goals.
Internal Dashboard
Stats overload on a large
dashboard. Often with
alerts.