Gamification wke 2015
-
Upload
oscar-garcia-panella -
Category
Recruiting & HR
-
view
122 -
download
0
Transcript of Gamification wke 2015
You get
1 XPs
Oscar Garcia Pañella, PhD Gamification & Motivational Design
@kokopus_dark
http://www.cookiebox.es
Gamification
[or how to evolve TO MEMORABLE]
http://www.tweeria.com/
You get
2 XPs
Thanks for
this intrinsic motivator!
LOL
You get
3 XPs
INTEREST CURVE
You get
4 XPs
Expectation
The Hook
Up
Up
Down
Down
Climax
Conclusion
You get
5 XPs
Many thanks to Cristoph!
Player types:
MASTERMIND/CONQUEROR
Liked:
TUTORIAL
Found:
INDIFFERENT BOREDOM
Selected lenses:
TEAM & CURIOSITY
And we’ll see twitter later!
You get
6 XPs
THEN & NOW…
1982 2015
You get
7 XPs
A: Focus
C: Empathy D: Interest
50:50
B: Flow
2 250 € 1 100 €
8
7
6
5
4
3
50.000 €
25.000 €
10.000 €
5.000 €
1.000 €
500 €
12
11
10
9
1 millón
500.000 €
250.000 €
100.000 €
You get
8 XPs
You get
9 XPs
You get
10 XPs
Verizon: users spend over 30% more time on-site with social login games
versus a regular site login
Allkpop: during the week long promotion of game mechanics, the online
news site experienced a 104% increase in shares, 36% in comments, and
24% in pageviews.
NickTV: introduces a game-based role-playing platform as heroes and within
2 months obtained 750,000 pages views (200% the amount of the usual
traffic for the entire nicktv.it website), over 50,000 users and over
4,000,000 sessions on the website, with an increase in time spent on site by
25%
Verizon Wireless: more than 50% of site’s user participate in this gamified
environment and spend 30% more time on the site
Ask.com uses game mechanics to increase user engagement through real-
time notifications and activity streams, increasing answered questions by
23% and votes by 58%
Source: http://www.yukaichou.com/gamification-
examples/gamification-stats-figures/
You get
11 XPs
Palabra(s) Clave: Experiencia
memorable
Sentencia: Serio no significa aburrido
Palabra(s) Clave: Retención y
Transferencia
Sentencia: lo placentero, si incluye
sorpresa, es divertido y “fija mejor”
Palabra(s) Clave: Destino y Futuro
Sentencia: Tecnología + Psicología
Palabra(s) Clave: KPI’s
Sentencia: Si no es medible, no es
gamificable
Deloitte: sus programas de training
gamificados se completan en un 50%
menos de tiempo a la par que
mantienen la motivación
Teleflora: gamificó sus tiendas en base
a dinámicas sociales que permitían
canjear acciones por puntos,
aumentando su tráfico social en un
105% y logrando ratios de conversión
del 92%
Ford: gracias al juego “Escape Route”
se venden $8 millones en vehículos con
un aumento del 600% en FB (me gusta)
y más de 100 millones de tweets
Hewlett Packard: activa “Project
Everest” para equipos de venta y
consigue aumentos del 56.4% y $1
billón en beneficios
Spotify: cambia su evento annual por
una solución gamificada móvil
consiguiendo una participación
voluntaria de más del 90% de sus
empleados
Fuente: http://www.yukaichou.com/gamification-
examples/gamification-stats-figures/
You get
12 XPs
Trophies:
To the Inherent Interest
Level:
1
Unlocking:
Game Elements
You get
13 XPs
SKATERS ZERO
You get
14 XPs
CHALLENGE!
¿Which one is this game element?
You get
15 XPs
CLICK!
SSSHHHHHHHH!!! … … … … Surprise!
You get
16 XPs
You get
17 XPs
WHEN 11 OR 12 YEARS OLD…
You get
18 XPs
You get
19 XPs
You get
20 XPs
CUSTOMER: Grupo DAMM BUSINESS TAGS: Internal Comunication, Change Management, Talent Management, Agile PROJECT GOAL: To communicate in a propper and shocking way a new and radically different approach of managing the talent inside the company. TRANSMEDIA PLATFORMS: Newsletters, Short Movies, Alternative Reality Actions, Gamifyied Workshops using adhoc comics, puzzles, card games, infographics
CASE 01
Epic Win Blog
You get
21 XPs
Trophies:
To the best
digestion engines!
Level:
2
Unlocking:
Bob, don’t cry!
You get
22 XPs
You get
23 XPs http://kcd-elements.tumblr.com/
You get
24 XPs
You get
25 XPs
You get
26 XPs
You get
27 XPs
You get
28 XPs
You get
29 XPs
Stoppers (Mobs)
Us
Carrots
You get
30 XPs
You get
31 XPs
CUSTOMER: Bosch und Siemens Hausgeräte GmbH BUSINESS TAGS: Training and Development, Internal Communication, Knowledge Management, Disruptive Innovation PROJECT GOAL: Inspire the Heads of Training Departments of BSH from all over the world about new training methodologies, such as gamification, transmedia storytelling, ambient management, and experiential learning, during the 1 week annual corporate sales training event. TRANSMEDIA PLATFORMS: Cartoon, Comics, Storytelling Pills, Ambient Management Experience, Workshops, Alternative Reality Games
CASE 02
Epic Win Blog
You get
32 XPs
You get
33 XPs
You get
34 XPs
WHAT I LIKE VS
WHAT YOU LIKE
You get
35 XPs
1
5
2
3
4
You get
36 XPs
http://www.mud.co.uk/richard/hcds.htm
IDENTIFY MY TARGET GROUP!!!
http://marczewski.me.uk/
2.0. en
2014
You get
37 XPs
You get
38 XPs
Trophies:
To the UNBUILDERS
Level:
3
Unlocking:
Some Psychology!
You get
39 XPs
Location: WKE
You get
40 XPs
You get
41 XPs
You get
42 XPs
http://artofgamedesign.com/cards/
You get
43 XPs
Sensation
Fantasy
Story
Challenge
Social
Discovery
Expression
Immersion
http://www.8kindsoffun.com/
PLEASURES …
You get
45 XPs
-- Competence
(feeling that you are
good at)
-- Autonomy
(give me choices)
-- Relatedness
(connect to other
people)
R.A.M.P.
You get
46 XPs
You get
47 XPs
CASE 03
http://www.cookiebox.es/rtve
-aplicacion-empresarial-de-
la-gamificacion/
You get
48 XPs
USE both SIDES
And yes, THIS IS a suggestion
You get
50 XPs
You get
51 XPs
MAKE it EPIC And yes, THIS IS another suggestion
You get
53 XPs
WELL it WORKS And yes, THIS IS a fact
You get
54 XPs
You get
55 XPs
You get
56 XPs
You get
57 XPs
You get
58 XPs
RESPECT powers and
PREFERRED LOCATIONS And yes, WE ARE back to suggestions
You get
59 XPs
You get
60 XPs
TRANSMEDIA =
= DIFFERENT
DOORS
You get
61 XPs
Nuestro primer objetivo
era activar el interés de
los participantes unos
días previos al taller
motivándolos, además, a
investigar y aprender
sobre los productos de
BUFF®. Un personaje
ficticio creado para la
ocasión, un temido
hacker, envía un vídeo
en el que explica que ha
introducido un virus en
el sistema informático de
BUFF® para acabar con
todo el conocimiento
comercial de la empresa.
Una amenaza en toda
regla que obligará a los
empleados a descifrar
un conjunto de retos
que les permitirán dar
con el código de
desinfección y que
sólo podrán resolver si
conocen y profundizan
en el catálogo de los
productos BUFF®.
You get
62 XPs
You get
63 XPs
Meet change + fantastic [not absurd] story +
colleagues back youth + using “weird
communication mechanisms + 8 challenges + 12
behaviors + connect!
You get
64 XPs
You get
65 XPs GRACIAS!
¿INTERESTING?
You get
66 XPs
ACHIEVEMENT UNLOCKED!
Oscar Garcia Pañella, PhD Gamification & Motivational Design
@kokopus_dark
http://www.cookiebox.es