Gamification of Marketing
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© 2013 Janaki Kumar All rights reserved Gamification @ Marketing Janaki Kumar | Design and Co-Innovation Center
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These are the slides I shared at the Meetup for Marketers
Transcript of Gamification of Marketing
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Gamification @ MarketingJanaki Kumar | Design and Co-Innovation Center
Gamification is the application of game design principles and mechanics to non-game environments.
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Nike…
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Starbucks…
https://www.youtube.com/watch?v=bgmj6oafTeI
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McDonald’s…
http://viewrz.com/video/jesseschell-the-future
Is this the future we want?6
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When Rewards can hurt….7
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Context is everything9
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Gamification at WorkDesigning Engaging Business
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Janaki Kumar Mario Herger
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