Gamification And Marketing Strategy
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The Power Of Gamification In Your Marketing Strategy
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Transcript of Gamification And Marketing Strategy
The Power Of Gamification InYour Marketing Strategy
The Power Of Gamification In Your Marketing Strategy
SO, WHAT IS GAMIFICATION?
Gamification makes life fun.
It takes boring things you do every day, and injects anelement of entertainment, competition or creativity.
Gamification strategies turn routine behaviours into engaging experiences,and in doing so boost customers’ identification with the brand.
Gamification market could be worth£5.5 billion by 2018
The Power Of Gamification In Your Marketing Strategy
MARKETING VIA GAMIFICATION
Gamification strategies in marketing take various forms.
From straightforward incentives, to more complex frameworks that seek tomaximise the customer’s exposure to and engagement with the product.
The Power Of Gamification In Your Marketing Strategy
STARBUCKS
2010
The international coffee chain was collaborating withlocal navigation app Foursquare, offering custom
badges to people who checked in at multiple locations,and giving discounts to people who became
mayors of any particular store.
Thus, taking a quotidian task that people would bedoing anyway, and instilling it with competition and
incentives, effectively turning it into a game.
The Power Of Gamification In Your Marketing Strategy
DUOLINGOThe company behind the popular language education app has
harnessed the power of gamification to multiple ends.
The platform offers free tuition in a number of languages, andmakes its money from businesses who supply content for
translation. Users translate content and vote on the accuracy oftranslations as part of their educational experience.
Duolingo has successfully reframed language learning, which isoften seen as a ‘chore’, turning it into a competition, with a
motivational points system, and a leaderboard via which userscan compare their progress with those of their friends.
The Power Of Gamification In Your Marketing Strategy
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The Power Of Gamification In Your Marketing Strategy
MAKING THE POWER OF GAMIFICATIONWORK FOR YOU
One of the underlying principles behind manygamification strategies is the idea of ‘multitasking’.
A user experience should ideally fulfil as many purposes as possible.
The Power Of Gamification In Your Marketing Strategy
MAKING THE POWER OF GAMIFICATIONWORK FOR YOU
WHEN DEVISING YOUR OWN GAMIFICATION MARKETING STRATEGIES
Not only consider what will be the mostentertaining for the user, in order to maximise their
exposure to and engagement with your brand.
Consider the ways in which gamification canbe used for market research, and promotion.
The Power Of Gamification In Your Marketing Strategy
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