Future of Marketing: Gamification & Apps

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Ms. Anubha Rastogi Astt. Prof, Vidya School Of Business 2017-18 FUTURE OF MARKETING GAMIFICATION AND APPS

Transcript of Future of Marketing: Gamification & Apps

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Ms. Anubha RastogiAstt. Prof, Vidya School Of Business2017-18

FUTURE OF MARKETING GAMIFICATION AND APPS

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What Is Gamification?

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Trends in Gamification?•

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Design principles in Gamified apps.

Different typesof gamers

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Why do Consumer like Gamification

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How Games Affects our brains

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Gamification in action

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Gamification in action

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Gamification: the Downside

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Value creation through Gamification:

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The world of apps:

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The world of apps:

Types of APP:

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Evaluating apps performance :

Performance Metrics

MEASURING APP EFFECTIVENESS •

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Evaluating apps performance :

User, Usage And Demographics Metrics

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Evaluating apps performance :

Engagement Metrics

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Evaluating apps performance :Business Metrics

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Taking your app to the market :

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Winning with mobile Apps:

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The world of apps: AdMob•

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Gamification and Apps making marketing fun for your customers BENEFITS

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What The Future Holds

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