Future of Marketing: Gamification & Apps
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Transcript of Future of Marketing: Gamification & Apps
Ms. Anubha RastogiAstt. Prof, Vidya School Of Business2017-18
FUTURE OF MARKETING GAMIFICATION AND APPS
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What Is Gamification?
Anubha Rastogi | VSB
Trends in Gamification?•
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Design principles in Gamified apps.
Different typesof gamers
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Why do Consumer like Gamification
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How Games Affects our brains
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Gamification in action
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Gamification in action
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Gamification: the Downside
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Value creation through Gamification:
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The world of apps:
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The world of apps:
Types of APP:
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Evaluating apps performance :
Performance Metrics
MEASURING APP EFFECTIVENESS •
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Evaluating apps performance :
User, Usage And Demographics Metrics
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Evaluating apps performance :
Engagement Metrics
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Evaluating apps performance :Business Metrics
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Taking your app to the market :
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Winning with mobile Apps:
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The world of apps: AdMob•
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Gamification and Apps making marketing fun for your customers BENEFITS
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What The Future Holds
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