Gamification in Marketing - An Coppens

[email protected] http://savagemarketingtech.com

Gamification in marketing?

@GamificationNat

www.gamificationnation.com

• KPI's & metrics

• Culture

• Business objectives

Business specifics

• Motivation

• Behaviour

Understanding the player

• Design

• Test

• Iterate

• Implement

• Support

Gamification design

The process, we recommend

www.gamificationnation.com

Use your analytics

To find their game

Other brands

Attraction gamification

Easy to play Easy to enroll

Curiosity focus

Quiz about

ME

Think community

Refer a friend Compete/play

with my kind of people

Treasure hunt

High risk/reward

Geo-location Quest

Augmented reality

Collaborative Sequels

Crowd-sourced imagery

Share the fun Subtle or

bold

Crowd-created stories

Accept all Curate

#

Wearables

Think beyond smart watch like devices

Virtual reality

Tourism & events

For most of us it will look like

Put your brand on it

The future: combine technology

Augmented Reality

Geo-location Wearables

The only limit

Your imagination

Have Fun!!!!

@GamificationNat www.gamificationnation.com

[email protected] http://savagemarketingtech.com

Gamification in Marketing - An Coppens

Marketing

Transcript of Gamification in Marketing - An Coppens