Demystifying Gamification by Chandar Pattabhiram, VP of Worldwide Marketing, Badgeville
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Demystifying Gamification Chandar Pattabhiram, VP of Worldwide Marketing, Badgeville ([email protected])
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Badgeville makes it easy for marketers, site owners and brands to increase user loyalty and engagement by leveraging techniques from game mechanics and social media to create highly immersive online experiences by driving user behavior and optimizing user engagement with advanced real-time analytics.
Transcript of Demystifying Gamification by Chandar Pattabhiram, VP of Worldwide Marketing, Badgeville
Demystifying Gamification
Chandar Pattabhiram, VP of Worldwide Marketing, Badgeville
Gartner: 70% of Global 2000 will have
at least one “gamified” application by 2014
WHAT IS GAMIFICATION? It’s buzzword central, but don’t get lost in the noise
It’s not games
It all starts with a single objective…
How do I get more people to do more stuff more often?
IT’S ABOUT MOTIVATING PEOPLE Helping your customers and employees feel…
Socially Valued
Successful Smart
Structured
Intrin
sic
Rewarded Extrinsic
Discovering new things &
proving knowledge
Winning &
besting competition
Earning elevated reputation,
status or prestige Finding purpose
& direction
Getting stuff
they want
ENHANCING WHAT YOU’VE GOT By layering more engaging experiences on top of your existing applications
That Reach Customers
And Employees
ENGAGEMENT MECHANICS Reward users, elevate their status, and give them context
Examples
Rewarding Users - Game Mechanics Deliver achievements and instant recognition
for key behaviors
Elevate their Status - Reputation
Mechanics Elevate user rank, status and expertise
Connect them - Social Mechanics Surface behaviors and achievements in
context
BADGEVILLE
Serving 250+ World-Class Brands Across 20+ Industries
Create more customer advocates & increase
retention
SOCIAL LOYALTY - SAMSUNG NATION Social loyalty program rewards customers who advocate for key products and contribute valuable content
REAL RESULTS With Badgeville, Samsung quadrupled number of customer advocates
4x More
Customer
Advocates
6x More buy
clicks
3x More
Reviews, comments
, & UGC
COMMUNITY - MARKETO
Engagement lowers support costs and bolstered reputations
36% MORE
IDEAS
71% DAILY
ACTIVITIES
Increase employee productivity & performance
LEARNING – KAPLAN UNIVERSITY
Reputation and peer recognition enhanced course quality
60% CHOSE
HARDER
COURSE
WORK
9% HIGHER
GRADES
155% TIME
SPENT IN
CLASS
COLLABORATION - EMC
Supercharged community engagement and retention
30% RETENTION
41% VIDEOS
WATCHED
BEHAVIOR DATA = BIG DATA It’s a closed loop system of engagement…
Track & Analyze Behaviors
• Badgeville’s Behavior Analytics
Design & Update Your Mechanics
• Game, Reputation, Social
Apply to User Experience
• Website, Social Media Channel, Mobile App
YOUR USER
Summary
Gamification on a Napkin: • Getting more people to do more stuff more often
• Customers, employees, partners
• Why do it:
• Increase your customer advocates who spend
up to 10x more
• Increase employee productivity and retention
• www.badgeville.com for more examples
THANK YOU! • [email protected]
CRITICAL INVESTMENTS In customer and employee technologies
In SEM
In Online
Ad Spend $40B
$26B In Marketing
Software $25B In HR & Learning
Software $15B In software spend
last five years $1T In Social
Software In CRM
Software $12B $1B In Online
Communities $1.5B
DESPITE THESE INVESTMENTS
Cusomers don’t participate
in communities 72%
Customers inactive in
loyalty programs 55%
We face an engagement crisis with our customers & employees
Sources: Colloquy, Gartner, Kiss Metrics
Average adoption of
enterprise apps 50%
Employees not engaged 70%
