Gamechangers Retail: Growth through Consumer-Centric Innovation
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Transcript of Gamechangers Retail: Growth through Consumer-Centric Innovation
Finding growth Engaging consumers
Innovating retail Winning retailers
GAMECHANGERS/RETAIL
Finding growth
1. We live in an incredible world 2. Change brings new opportunity 3. The future is not like the past 4. Embrace the power shifts 5. See the world like consumers do
@geniusworks
GAMECHANGERS/RETAIL
New opportunities to grow
@geniusworks
Anything is possible
@geniusworks
Uber and beyond
@geniusworks
Tesla’s Supercharger
@geniusworks
Xiaomi, the new Apple
@geniusworks
@geniusworks
Tectonic shifts
@geniusworks
East Small
West Big
+genius
Profit Volume
@geniusworks
Imagination Capability
+genius
Collaborative Independent Disrupting Evolving
@geniusworks
Customer Pull
Relevance
Business Push
Average
+genius
@geniusworks
Think different @geniusworks
See the world like consumers do
@geniusworks
See the world like consumers do
Consumer Retailer
@geniusworks
1. Fast and easy 2. Human and caring 3. Personal and creative 4. Social and sharing 5. Experiential and enabling
Engaging consumers
@geniusworks
GAMECHANGERS/RETAIL
Trend 1: Fast and easy
Example: Amazon Dash @geniusworks
Example: Aussie Farmers Direct
Trend 1: Fast and easy
@geniusworks
Example: Positive Luxury
Trend 2: Human and caring
@geniusworks
Trend 2: Human and caring
Example: Fishpeople @geniusworks
Trend 3: Personal and creative
Example: Techshop @geniusworks
Example: Threadless
Trend 3: Personal and creative
@geniusworks
Trend 4: Social and sharing
Example: Instagram Shop Now @geniusworks
Example: Rapha Cycle Club
Trend 4: Social and sharing
@geniusworks
Trend 5: Experiential and enabling
Example: Lululemon Yoga Studios @geniusworks
Example: Brooklyn Superhero
Trend 5: Experiential and enabling
@geniusworks
1. Innovate every part of retail concept 2. Innovate for your best consumers 3. Innovate digital and physical together 4. Innovate brands beyond stores 5. Innovate to grow with consumers
Innovating retail
@geniusworks
GAMECHANGERS/RETAIL
es
1. 23 & Me 2. Aravind 3. Editas 4. Genentech 5. Intuitive Surgical 6. Narayana Hosp 7. Organova 8. PatientsLikeMe 9. Scanadu 10. Second Sight
1. Amazon 2. Aussie Farmers 3. Etsy 4. Farfetch 5. Le Pain Quotidien 6. Pinterest 7. Positive Luxury 8. Trader Joe’s 9. Yihaodian 10. Zappos
1. Apple 2. Beauty’in 3. DJI 4. Go Pro 5. Lego 6. Method 7. Natura 8. Nike+ 9. Oculus Rift 10. Renova
1. Alibaba 2. ARM 3. Bharti Airtel 4. GE 5. Google X 6. OneWeb 7. Raspberry Pi 8. Samsung 9. Slack 10. Xiaomi
1. Aeromobil 2. Air Asia 3. Airbnb 4. CitizenM 5. Emirates 6. Kulula 7. RedBus 8. Uber 9. Virgin Galactic 10. Zipcars
1. 3DHubs 2. Corning 3. DP World 4. Dyson 5. Embraer 6. Local Motors 7. Space X 8. Syngenta 9. Tata 10. Tesla
1. Brewdog 2. GrameenDanone 3. Graze 4. Juan Valdez 5. LA Organic 6. Moa Beer 7. Modern Meadow 8. Nespresso 9. Yeni Reki 10. Zespri
1. Ashmei 2. Beats 3. Desigual 4. Jonny Cupcake 5. Inditex 6. Patagonia 7. Rapha 8. Shang Xai 9. Threadless 10. Tom’s
1. Aspiration 2. La Caixa 3. Fidor 4. First National 5. Moven 6. M-Pesa 7. Robinhood 8. Square 9. Umpqau 10. Zidisha
1. Al Jazeera 2. Coursera 3. Netflix 4. Periscope 5. Pledge Music 6. Red Bull 7. RiotGames 8. Spotify 9. Ushahida 10. WeChat
futureproduct futurefashion futurefood
futurehealth futuretech futuremakers futurebank
futuretravel
N/S American brands European brands African/Arab brands Asia/Pacific brands
futuremedia
1. Ashoka 2. AzuriTech 3. Graal Bio 4. IBM 5. IDEO 6. Kickstarter 7. Li & Fung 8. Live Nation 9. Salesforce 10. Y Combinator
1. Bitcoin 2. Bhutan 3. City FC 4. The Elders 5. Lovemarks 6. ParkRun 7. Planetary Res 8. WWF 9. Zoe Suggs 10. You
futureservice futurebrands
© Peter Fisk 2016 [email protected]
GAMECHANGERS: WORLD’S MOST DISRUPTIVE INNOVATORS
futurestore
audacious
Google X 23 and Me
Syngenta Tesla Motors
@geniusworks
© Peter Fisk 2015 More details in the new “Gamechangers” book
1. Innovate … every part of retail concept
@geniusworks
Disney Moven
Juan Valdez Cafe
Safaricom
Change
Why enabling
@geniusworks
© Peter Fisk 2015 More details in the new “Gamechangers” book
Consumer Retailer
2. Innovate … with your best consumers
@geniusworks
Amazon
Fidor Bank
Scanadu
Intuitive Surgical
intelligent
© Peter Fisk 2015 More details in the new “Gamechangers” book +genius
3. Innovate … digital and physical together
PHYSICAL
Local place
Meeting place Experiencing place Entertaining place
Learning place Making place
Global space Discovering space
Personal space Extending space
Buying space Supporting space
DIGITAL
+
Li and Fung
Tencent
Alibaba 3DHubs
networked
© Peter Fisk 2015 More details in the new “Gamechangers” book
4. Innovate … brands beyond stores
DIGITAL DIGITAL WITH PHYSICAL
STORE WITH OWN BRANDS BRANDS IN OTHER STORES
BRANDS IN OTHER STORES
BRANDS IN OTHER STORES
@geniusworks
Airbnb Nike+
Lego
Threadless
collaborative
@geniusworks
Movement Collaborative
Customer
Customer Customer
Customer Customer
Customer
Brand- enabled
community
Co-enable Co-design
Co-create
Co-sell Co-support
Co-consume
5. Innovate … growing with consumers
@geniusworks
What will you do?
@geniusworks
1. Change the game, don’t play the game 2. Define your business around consumers 3. Connect physical and digital formats 4. Build your brands beyond stores 5. Enable people to achieve more, together
Winning retailers
@geniusworks
GAMECHANGERS/RETAIL
@geniusworks
+genius @geniusworks
@geniusworks
Be bold Be brave
Be brilliant
