Gamechangers at the Brand Exchange 2015

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GAMECHANGERS AT THE BRAND EXCHANGE Inspiring seminars and workshops to create the future of business, in the heart of the City of London

Transcript of Gamechangers at the Brand Exchange 2015

GAMECHANGERS AT THE BRAND EXCHANGE

Inspiring seminars and workshops to create the future of business, in the heart of the City of London

A personal invitation to the launch of a great new book for marketers by Peter Fisk Airbnb to Beauty’in, Coursera and 3D Hubs, Xiaomi and 23andMe… meet the world’s most disruptive innovators, shaking up their markets and creating the future in their own vision. Peter will introduce the 100 brands profiled in the book – from retail to media, finance to fashion - and the 10 themes by which their leaders are redefining markets, reinventing business models, inspiring new customers, and delivering more profitable growth. Tuesday 14th April 2015, starting at 1830 Brand Exchange, 3 Birchin Lane, London EC3V 9BW Thorough and smart, Gamechangers doesn’t just identify the trends shaping our business future, it offers us a roadmap for how to get there”   Greg Williams, Editor, Wired Magazine “Wanting to be 10x rather than 10% better will define the companies still winning in 10 years time. Gamechangers is great inspiration!” Martin Glenn, President, The Marketing Society RSVP to Siobhan Cook at the Marketing Society to confirm your complimentary place. [email protected]

Peter Fisk is an expert in strategic innovation, branding and marketing. Starting his career as a nuclear physicist, he has spent the last 25 years working on every continent with many of the world’s leading brands – ranging from Concorde to Coca Cola, M&S and Microsoft, Red Bull and Santander, Virgin and Vodafone. He is founder and CEO of GeniusWorks, a boutique consulting firm with offices in London, Istanbul and Dubai, and Professor of Strategy and Marketing at IE Business School in Madrid, Europe’s #1 ranked school for executive education. He has authored 7 books including “Marketing Genius” which has been translated into 35 languages, and “Creative Genius” applying the ideas of Leonardo da Vinci to drive innovation in today’s markets. He is an experienced keynote speaker, consultant and leadership coach, and and is included in the prestigious Thinkers 50 Guru Radar of the best business thinkers. Peter’s new book “Gamechangers” explores the world’s 100 most disruptive innovators, and then interprets 10 themes for success in today’s business world. From inspiring purpose to finding new markets, bolder brands and innovative business models, new customer agendas and enabling experiences, real-time marketing and social movements, networked leadership to deliver more profitable growth. It also includes 16 practical canvases for applying the best ideas to your own business. Explore more about the book at www.Gamechangers.pro

We also invite you to the spring/summer series of “Gamechangers Future Labs” These are a series of evening seminars, stretching and stimulating, at the Brand Exchange. •  Rethinking strategy – purpose and strategy,

business models and leadership in a fast-changing world. 1830-1930, 13 May, £50+VAT

•  Rethinking innovation – design thinking, business models and innovation in a fast-changing world. 1830-1930, 27 May, £50+VAT

•  Rethinking marketing – brands propositions social and real-time experiences, in a fast-changing world. 1830-1930, 17 June, £50+VAT

Plus a three day event, which helps you develop a detailed blueprint of your business future •  The 21st Century MBA – making sense of the

new world, developing more innovative strategies for business and brands, and delivering them with more impact … an inspiring 3 day masterclass, 6-8 July, £2499

To register for these events (places are strictly limited) contact Alex Couzins at Brand Finance a.couzins@brandfinance

Brand Finance is the world’s leading brand valuation and strategy consultancy. We advise strongly branded organisations on how to maximise their value through the effective management of their brands and intangible assets. Genius Works is a boutique consulting firm, working with you to create more innovative strategies for your brands and business. It brings together consumer insight and creative inspiration to shape better visions, strategies and models for your business, with more inspiring propositions, solutions and experiences for your customers. The outcome is accelerated, profitable growth. Brand Exchange is a new and exclusive members club and events space, which offers membership to senior brand, finance and marketing professionals from the worlds strongest and most valuable brands. If you are looking for stylish surroundings to do business or simply a place in the City just to relax, Brand Exchange is the ideal location. Recently renovated, this grade II listed building is steeped in history, character and elegant architectural features. Located on Birchin Lane, a bustling alleyway south of The Royal Exchange and 2 minutes from Bank Station it is found situated among some of London’s oldest bars and restaurants. Brand Exchange accommodates boardrooms and flexible events and conference space, available to hire to Brand Exchange members in a variety of functions from meetings and private screenings to forums, workshops and press launches Explore more at www.brandexchange.com