Future megatrends surprises or slow changes
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FUTURE MEGATRENDS – SURPISES OR SLOW CHANGES? Fast Fashion, Slow Fashion 9.2.2011 Demos Helsinki Aleksi Neuvonen
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A presentation held in the Fast fashion, slow fashion seminar on Feb 9th 2011. The presentation describes how De-branding (deep, democratic) process worked in the context of the Country Branding exercise of Finland and how the created Country Brand reflected the current global megatrends.
Transcript of Future megatrends surprises or slow changes
FUTURE MEGATRENDS– SURPISES OR SLOW CHANGES?
Fast Fashion, Slow Fashion 9.2.2011
Demos Helsinki Aleksi Neuvonen
How Finland will solve the world’s most wicked problemsCONSIDER IT SOLVED!
Country Brand Report 25.11.10.
MISSION
FOR FINLAND
!
Demos Helsinki was comissioned to write the Country Brand Report in April 2010.
Finland is about enthusiast!
The Brands of our time require deeper understanding of the values the products provide.
The Brands of our time require deeper understanding of the values the products provide.
The Brands of our time require deeper understanding of the values the products provide.
The Brands of our time require deeper understanding of the values the products provide.
The Brands of our time require deeper understanding of the values the products provide.
How Finland will solve the world’s most wicked problemsCONSIDER IT SOLVED!
Country Brand Report 25.11.10.
MISSION
FOR FINLAND
!
How Finland will solve the world’s most wicked problemsCONSIDER IT SOLVED!
Country Brand Report 25.11.10.
MISSION
FOR FINLAND
!
Globalized culture,
open markets – where are we standing?
How Finland will solve the world’s most wicked problemsCONSIDER IT SOLVED!
Country Brand Report 25.11.10.
MISSION
FOR FINLAND
!
Globalized culture,
open markets – where are we standing?
What are the things that give us hard times in the future?
How Finland will solve the world’s most wicked problemsCONSIDER IT SOLVED!
Country Brand Report 25.11.10.
MISSION
FOR FINLAND
!
Globalized culture,
open markets – where are we standing?
In what are we good at,
are our assets
resilient?
What are the things that give us hard times in the future?
How Finland will solve the world’s most wicked problemsCONSIDER IT SOLVED!
Country Brand Report 25.11.10.
MISSION
FOR FINLAND
!
Globalized culture,
open markets – where are we standing?
In what are we good at,
are our assets
resilient?
What the others think of us?
Do they grasp our greatness?
What are the things that give us hard times in the future?
STRENGTHS
Global population growth
Dismantling hierarchical systems
STRENGTHSFINLAND GIVES YOU A LESSON
Global population growth
Dismantling hierarchical systems
STRENGTHSFINLAND GIVES YOU A LESSON
Global population growth
DRINK FINLAND
Dismantling hierarchical systems
STRENGTHSFINLAND GIVES YOU A LESSON
Global population growth
DRINK FINLAND
FINLAND – IT WORKS
Dismantling hierarchical systems
TRENDS
Global population growth
Dismantling hierarchical systems
TRENDS
Global population growth
From force to information and expertiseInflation of manufacturing
Ever-changing marketsOpen labour markets
Continuous learningServices
Loosening of family tiesEmancipation through education
Open information = open educationProficiency in teaching
Armies of the idleEqual rights to education
Collaboration skillsConsumption driven leisure time
Amateur enthusiastsExperience economy
Dismantling hierarchical systems
Increasing equalityRights of the individual
Flexible and adaptable competencies
Capability to re-learnQuality of life attracts talent
Science and Technology driven change
Governance of technologySearch for meaningsUser-focused design
Global population growthDepleation of natural resources
Climate changeUrbanisation
CleantechScience-based decisions
Water crisisDemand for everyday green
Experiencing natureTechnology driven by wicked problems
Dismantling hierarchical systems
TASKS
Global population growth
Dismantling hierarchical systems
Global population growth
Dismantling hierarchical systems
MEGATRENDS
Climate Change
Climate ➞ Water ➞ Resources
Low-carbon practices
The Era of individuals.
”There is no such thing as society, only individuals.”
The Era of individuals.
kiinalaisia nuoria hakkaamassa tietokonetta
The Era of shifting geopolitical balance.
The New role of information.
Ageing society is about new forms of collaboration.
BUT WHERE IS THE SURPRISE?
OR SURPRISE?
Oil depleation – Sooner or later
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energy = food = water
Tässä joku tekee toukotöitä
Do we know how to adapt?Are we ready for this?
Global population growth
Dismantling hierarchical systems
Clothing wont be a major culprit nor solve alone any of the wicked problems of humanity.
Clothing wont be a major culprit nor solve alone any of the wicked problems of humanity.
However, dressing is an unique way of expressing one’s values and aspirations – the will to something new.
Clothing wont be a major culprit nor solve alone any of the wicked problems of humanity.
However, dressing is an unique way of expressing one’s values and aspirations – the will to something new.
There are virtues that are relevant regardles of which course the future evolves.
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Champions of the era of globalization and metropolization
Be trustworthy as a Finn.
Value knowledge, education and collaborative
learning.
Be aware of impacts you
cause.
