FSPA India Day - Barbara Smit
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Transcript of FSPA India Day - Barbara Smit
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The Indian Sports Market
Research Report
A Presentation by
Sporting Goods Intelligence Europe
For
Federation of Sports & Play Association
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Who are we? EDM PUBLICATIONS
European Decision Maker Publications www.edmpublications.com
Sporting Goods Intelligence (40 issues a year) since 1990 Shoe Intelligence (25 issues a year) since 1998 Eyewear Intelligence (14 issues a year) since 1999 The Outdoor Industry Compass (25 issues a year) since 2008
PURE BUSINESS INFORMATION– exclusive, concise, portable
The international club for business contacts+ MARKET RESEARCH
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Attractions
More than 1.2 billion people (half
under 25 years), largest by 2030 fast-growing economy583 million middle-class Indians
by 2025growing scope for discretionary
spending
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Sports participation
less than 1.5% regular sports participation rate (but more among urban youth)
led by cricket, football, basketball, badminton growth in most sports, led by fitness, racquet
sports, swimming shortage of infrastructure poor international results (except cricket!) small and poorly-managed sports budget
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Market size
distinct market layersadjusted offering and price pointsdriven by footweargrowth fueled by football, fitness,
tennis, badminton
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Indian sports market size at retail, 2010
Market Segment Turnover (€ million)
International brands 550
Semi-branded and unorganised market 1,650
Sports equipment 380
Total market 2,580
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Supply chain
few subsidiaries of international brands (Reebok, Adidas, Nike, Puma)
Indian manufacturers and brands (Freewill, Stag, SG, Soccer Int.)
Successful licensees (Lotto, Speedo, Converse) Fast-growing distributors (double function as
manufacturers, retailers) Influential regional wholesalers Multi-layered retailing
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Reebok, market leader
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Sports equipment wholesaler
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Retail structure
Only one nation-wide specialist, Planet Sports Emerging regional players (Lodhi, Selection
Sports, Sport XS) Multiplying mono-brand stores Growing chains of department stores, supermarkets Thousands of independent retailers (permanent
replenishment, consignment) Decathlon International interest
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Planet Sports
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Big Bazaar
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Thousands of independent retailers
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Décathlon
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Avenue Mall in Chennai
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Challenges
weak infrastructurecost of imports and supply chainconsumer focus on priceadjusted and flexible approach
requiredprofitability issue
weak infrastructurecost of imports and supply chainconsumer focus on priceadjusted and flexible approach
requiredprofitability issue
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Opportunities
increase in sports participation
- changes in lifestyle
- private infrastructure
- marketing investments growing buying power evolving cost structure retail improvements
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Buy the report now!
Barbara Smit
SPORTING GOODS INTELLIGENCEEuropean Edition
EDM PublicationsPure Information