Youth Sport Trust

Strategic Plan Jo Simpson Finance and Corporate Services Director

Background

•YST – 1995 Independent Charity

•Group Chair – Baroness Sue Campbell

•Group Chief Executive – John Steele

Locations

Loughborough (Head Office +

Trading Company) 90 staff

London (PR, Comms, Sponsorship)

20 staff

Belief

Sport Changes Lives

Context

•Massive change since Sept 2010

•New CEO

•New funding challenges

•Even greater commitment to our mission

Key Messages

1. Need to be lean and mean (Best value and right structure)

2. Need to be agile (Investment principles)

3. Need to be self supporting (Commercial strategy)

4. Need strong evidence base of impact plus wider policy world (Knowledge bank)

Strategic Plan

The power of sport

“ Sport has the power to change the world, it has the power to unite people in a way that little else does

Nelson Mandela

The reach of sport

Economy Health Crime

Challenges facing our society

A broad range of partners

• Public and private investors

• Schools

• National Governing Bodies of sport

• Other stakeholders

Sainsbury’s 2012 School Games

Sky Sports Living for Sport

Lloyds TSB National School Sport Week

Matalan TOP Sport Matalan yoUR Activity

Bupa Start to Move

Young Ambassadors Presented by adidas

Our corporate partners

How we can work together

1. Government announcement £150m March 2013

2. Investment Link to TRANSFORMING THE QUALITY AND PROVISION OF SCHOOL SPORT AND PE

3. Investment linked to OFSTED outcomes

4. Spending decision is heavily with Schools

How we can work together

1. Key is to be innovative

2. Cross curricular resources

3. Use our networks

4. Case studies

5. Marketing and promotion

6. Joint Initiatives