FSPA Social Media 1st December 2011
111
The future of social media in sport & active leisure Sue Anstiss, Promote PR
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Transcript of FSPA Social Media 1st December 2011
The future of social media in
sport & active leisure
Sue Anstiss, Promote PR
Established in 1994
Team of 12 based in Berkshire
Extensive range of clients in sport, fitness and active leisure
Our agency
Our current clients Current clients
• Quick bit about you...
• Your experience of social media?
• What you’d like from today?
First newspaper
published
Computer
1970 1752 1916 1930’s 2011
TV Radio
The old communication model
was a monologue.
3000 The average person is exposed to
advertising
messages/day
The new communication model
is a dialogue.
The new communication model
is a dialogue.
In Europe, 50%
is member of
only 1 social
network, mostly
Facebook.
But how do we
get started?
1. Have a strategy
Photo by Utne.com
HOPE IS NOT A STRATEGY.
2. Experiment with social media
• Experiment personally before professionally
• Try a variety of social media tools
• Be yourself, make some friends, and share
3. Listen
o Avoid puffery
o Avoid evasion and lying
o Admit your mistakes right away
5. Give
generously
o Don’t be afraid to share
o Make your content easy to share
o Think like a contributor & not a marketer
Relinquish
control
o Don't shout Don't broadcast Don’t brag
o Speak like yourself
o Personify your brand
o Don’t try to delete or remove criticism
o Admit your shortcomings
o Work openly towards an explanation and solution
o Don’t wait until you have a campaign to launch - start planning and listening now
o Build relationships so they’re ready when you need them
o ‘Divide and conquer’ within your team
o Recruit more help if needed
o Use your audience to spread the word
10. Measure results
www.google.com/analytics
Free analytics to measure success
Facebook offers unique analytics
4,000,000,000
The number of photos archived on Flickr.com
o Fastest ever growing online viral video campaign
o 6.7 million views after 24 hours
o 23 million views after 36 hours
o Isaiah Mustafa replied to 186 online comments and questions
o Sales increased by 107%
750 million users
100+ million mobile
WORLDWIDE
Over 30 million users
15+ million daily
UK STATS
Top ten sporting brands on Facebook
Basketball Never Stops
RAZR Challenge
Increasing engagement...? 1. Photo posts
Receive 50% more impressions than any other post type or media type
2. Quotes Provide 22% more interactions when compared to all post types
3. Questions Generate almost twice as many comments as any other post type
4. Links 87% more likely to be shared than any other type of post
Source: Roost.com Study evaluating 10,000 Facebook and twitter posts by 8,000 small businesses across 50 industries
o Location
o Age
o Sex
o Keywords (appear in your users profile)
o Education
o Workplace
o Relationship status
o Relationship interests
o Languages
Add the ‘like button’ to your
website and emails
From a daily social media strategy conference call to the
final postgame tweet, these efforts seek to create what
commissioner David Stern likes to refer to as a "digital water
cooler," a space where friends, fans and followers can discuss
the NBA.
"I hope fans understand that we're listening to them as much as we're talking to them. "We're responding in real time and making changes big and small to deliver them content that they want."
Over half the NBA’s players (220+) are on Twitter
Kaka – 5M+ Followers
Shaquille O’ Neal – 4M+ Followers
Cristiano Ronaldo – 3.5M Followers
Lance Armstrong – 3M Followers
Tony Hawk – 2.5 M Followers
Google +
Facebook Timeline
Photo by Utne.com
HOPE IS NOT A STRATEGY.
Photo by Utne.com
HOPE IS NOT A STRATEGY.
Photo by Utne.com
HOPE IS NOT A STRATEGY.
HOPE IS NOT A STRATEGY.
HOPE IS NOT A STRATEGY.
HOPE IS NOT A STRATEGY.
Contact details
01628 630363
www.promotepr.com
Copthall House, St Ives Road, Maidenhead, Berkshire, SL6 1QS
Twitter - @sueanstiss
