From Idea to Opportunity

Ira Solovyova, Dmitra Kyianytsia, Alexander Zezulinsky

Stanford 2012, Technology EntrepreneurshipIntelliart team presented

The problem is too much information in our social life

Insight “It’s hard too manage all my networks”. I’m too busy ;(

Our product

Value proposition

We provide you easy way to be in touch with all your friends

You can manage all your networks from single place!

You can see all updates from social networks in one place

We save your time!

Our customers - People who use 3+ social networks

And business segment – companies!(marketing/sales/promotions)

How do we reach our customers to make them aware of our product?

Service is absolutely

free for personal

usage

How it works

One message –many updates

How we were testing the value proposition with customers?!

Questions with Google form:

1. Which social networks and services do you use?

2. Is it a problem for you to manage all your networks and services?

3. Would you like to have single profile to manage all social networks accounts?

Results and market opportunity (what we have learned)

Networks popularity is congruous

People actually experience some problems with those quantity of accounts

 What we learned from face-to-face customer meetings

Each person has own environment of services he use to manage data

But nearly everyone has integration problem with instant data flow

Many people are ready to pay for service if it would solve integration problem in his environment

There are lots of data we manage

And actually any service can be plugged into our infrastructure to push and get updates

Final