Seize the Opportunity...With Industry Standards - Mary Shaw, IDEA

© Copyright 2010. All rights reserved.

Seize the Opportunity…

with Industry Standards

E-Biz 2011

Mary Shaw , IDEA Director, Standards


Built by the Industry to serve the Industry

NEMA NAED Electrical Channel

IDEA Industry Data

Exchange Hub

Suppliers Distributors 2.2 Million IDW SKU’s

20 Million Transactions Annually

IDX

Most Successful Supply Chain Innovation Created for Distribution


Originally under NEMA:

eComm Division E-commerce Committee (80’s – 90’s)

Sub-Committees:

EDI – Responsible for developing EDIPro transactions

Product Identification

TAC – Technical Advisory Committee responsible for initial development of Product Descriptor Database, IDW and IDX

PDD – Responsible for continuing the development of the PDD once TAC work was done

Participants

NEMA – Manufacturers

NAED – Distributors

Distributor Integration Software Providers (only a couple)

Electrical Industry Standards History


IDEA was created by NEMA & NAED 1998

NEMA, working with NAED, turned over ownership/management of Standards Committee to IDEA in 2001 evolving into the current IDEA Industry Standards Committee (ISC)

After the 2008 ISC Committee restructure

B2B Communications (B2B)

EDI, XML, Flat Files

Product Information

Product Categories, Product Identification

Data Content and Quality

PDD (Product Descriptor Database)

Purpose

To facilitate the efficient exchange of data throughout the supply chain through e-commerce standards

Electrical Industry Standards History


In order for companies to mutually benefit

from automation, a commitment to

Standards is absolutely required

Standards


Reduced cycle time (order to cash)

Better Inventory management

Increased productivity

Lower cost of doing business

Improved accuracy, fewer errors

Minimized paper use (Green)

Benefit of Standards


Business information is organized according to a specific format, set by both trading partners, allowing a “hands-off” computer transaction that requires no human intervention or re-keying on either end.

Most of the data is the same as is in a traditional paper document.

Standards are designed to work across company boundaries, with updates and changes made by consensus, reflecting the needs of the industry, rather than those of a single organization.

Organizations have adopted e-commerce standards for the same reasons they embraced much of today’s modern technology; for enhanced efficiency and increased profits.

Benefit of Standards


EDI Standards example

ISC Standards - EDIPro


White Paper Example

ISC Standards – Best Practice Recommendation


White Paper Example

ISC Standards – EDI Emergency Best Practice


Standards example

ISC Standards – IDW Template


Standards example

ISC Standards – Schema Template


Industry Standards

Shared Across the Industry

Built by the Industry

For the Industry


Industry Standards


Evolution of Channel Needs

• Purpose

» Provide manufacturers with a standardized template for providing product descriptors to IDW

» Provide distributors with standardized product descriptors across multiple suppliers

• Methodology

» Based on the lowest level UNSPSC (United Nations Standard Products and Services Code) Product Categories.

» An open, global electronic commerce standard that provides logical framework for classifying goods and services

© Copyright 2010. All rights reserved. 16 16

Attribute

Label

Data

Type Definition Example

Abbreviati

ons LUMENS AN

(Alpha

Numeric)

THE UNIT OF LUMINOUS FLUX, USED

TO MEASURE THE PERCEIVED POWER

OF LIGHT.

1000 LM LM (LUMENS)

UNSPSC Code Category Attribute Label

39111501 Fluorescent fixtures Amperage Rating

39111501 Fluorescent fixtures Application

39111501 Fluorescent fixtures Ballast Type

39111501 Fluorescent fixtures Brand Name

39111501 Fluorescent fixtures Color

39111501 Fluorescent fixtures Compatibility

39111501 Fluorescent fixtures Finish

39111501 Fluorescent fixtures Frequency Rating

39111501 Fluorescent fixtures Height

39111501 Fluorescent fixtures Lamp Included

39111501 Fluorescent fixtures Lamp Type

39111501 Fluorescent fixtures Length

39111501 Fluorescent fixtures Material

39111501 Fluorescent fixtures Mounting

39111501 Fluorescent fixtures Number Of Lamps

39111501 Fluorescent fixtures Power Factor

39111501 Fluorescent fixtures Reflector Type

39111501 Fluorescent fixtures Socket Type

39111501 Fluorescent fixtures Special Features

39111501 Fluorescent fixtures Standard

39111501 Fluorescent fixtures Style

39111501 Fluorescent fixtures Sub Brand

39111501 Fluorescent fixtures Type

39111501 Fluorescent fixtures Voltage Rating

39111501 Fluorescent fixtures Wattage

39111501 Fluorescent fixtures Width

Full Word or Phrase Abbreviation

FOUR-POLE-SINGLE-THROW 4PST

ABRASIVE ABRSV

ACCESSORY ACC

ACTUATOR ACTR

ADAPTER ADPTR

ADHESIVE ADH

ADJUSTABLE ADJ

AEROSOL AERO

AIR-CONDITIONER A/C

ALMOND ALM

ALTERNATING-CURRENT AC

ALTERNATOR ALTRNTR

ALUMINUM AL

ALUMINUM-COPPER AL-CU

ALUMINUM-RIGID-CONDUIT ARC

AMBER AMB

AMBIENT AMBNT

AMERICAN-WIRE-GUAGE AWG

Electrical Channel Marketing Attribute Schema


A Web Store Hierarchy is designed to direct customers to the desired product.

Hierarchy: “any system of persons or things ranked one above another.”

Hierarchy and Taxonomy are often used interchangeably.

Taxonomy: “the science or technique of classification”

An Attribute Schema identifies the information applicable to products, plus associated definitions and rules to standardize that information.

Attribute: “something attributed as belonging to a person, thing, group, etc.; a quality, character, characteristic, or property”

Schema: “an underlying organizational pattern or structure; conceptual framework.”

Definitions

Courtesy of Jeff Skiles, Kirby Risk


Regardless of the hierarchy used by different distributors, the products require the same

attributes.

Hierarchy Product Attributes

The Hierarchy provides a path to the product. The attributes

describe the product.

Insulation Type

Diameter

Mounting

Application

Style

Wattage

Lamp Type

Number of Lamps

Lens

Reflector Type

Fixture Material

Socket Type

Length

Width

Height

Aperture Size

Shape

Distributor 1:

Lighting and Lighting Controls

Fixtures, Indoor

Fixtures, Downlighting Housings

Distributor 2:

Lighting Showroom

Recessed / Can Lighting

Housings

Incandescent Recessed Housing

IDEA: UNSPSC

Electrical Systems

Lighting Fixtures and Accessories

General lighting and fixtures

Recessed lighting

Evolution of Data Needs

“We need more than basic transactional data to keep our competitive edge in this new generation.” Ron Schlader, Crescent Electric Supply

“Providing rich, attributed data via IDW will help manufacturers differentiate their products based on key features and benefits.” Phil Barrios, Hubbell Inc.

• ISC begins updating UNSPSC codes for electrical products

2005

• ISC expands product categories with attributes

• 1st Electrical Attribute Schema released

2009 • Electrical Attribute Schema 2.0 released – expands to over 2400 product categories

2011



UPC Catalog Number UNSPSC Attribute Name 1

Attribute Value 1

Attribute Name 2 Attribute Value 2

Attribute Name 3

Attribute Value 3

Attribute UOM 3

Attribute Name 4

Attribute Value 4

046677100100 500T3Q/CL120V 12PK 39101601 BRAND

NAME Philips APPLICATION AREA LIGHTING

AVERAGE

LIFE 2,000 H HR Base R7S

046677100292 BC7C7/W 120V 12/2LP

CD P/S 39101612

BRAND

NAME Philips APPLICATION N/A

AVERAGE

LIFE 3,000 H HR Base E12/15

046677100308 BC7 1/2S/W 6/1 TP 39101612 BRAND

NAME Philips APPLICATION NIGHT LIGHT

AVERAGE


046677100377 BC40S11N/1/120V/16/1

'S TP 39101612

BRAND

NAME Philips APPLICATION HIGH INTENSITY

AVERAGE

LIFE 500 H HR Base E17/20

046677100940 BC-40T10 6/1 TP 39101612 BRAND

NAME Philips APPLICATION SHOWCASE

AVERAGE


046677101183 30/100A/SW 120V 12/1 39101612 BRAND

NAME Philips APPLICATION GENERAL LIGHTING

AVERAGE

LIFE 1,200 H HR Base E26d/24

046677101220 100/300/W 120V 12-

1/SL WP TP 39101612

BRAND

NAME Philips APPLICATION GENERAL LIGHTING

AVERAGE

LIFE 1,200 H HR Base E39d/41

046677101237 300M/IF 120V 6/1 TP 39101612 BRAND

NAME Philips APPLICATION HOUSEHOLD

AVERAGE

LIFE 750 H HR Base E26/24

Data moves from IDEA to the Distributor Product by Product, not by hierarchy.

Data is defined and standardized.

Hierarchy and Attributes Applied



Where is Attributed Data Used?

2

Shipping & Receiving

Clear identification of product for quick-pick/pack/ship/put-away


Where is Attributed Data Used?

Invoicing


Channel Today – Information is Power

Distributors must compete in the Digital Marketplace

Demand for marketing information is increasing with emerging

technologies

Demand is driving the need for rich product marketing descriptions

and visuals

Distributors can’t compete with web marketers, discounters and

mass merchandisers with the marketing information they currently

get today

Distributors are responding to down-stream customer by rapidly

building web storefronts


Digital Marketplace

http://www.twacomm.com/catalog/brand_list.htm?sid=51806A9E94886AFBA583189C0C971113

http://www.twacomm.com/catalog/brand_list.htm?sid=51806A9E94886AFBA583189C0C971113


Digital Marketplace


Digital Attributes


28

Type

Size

Standard

Finish

Color

Application

# of Holes

Special Features

UNSPSC

Material Mounting

•Limited information •Lacks consistency across distributors •Missing critical purchasing information •Limited word search

Pushbutton Enclosure, 5 Holes, 14 Gauge Mild Steel, 12.5 Inch X 3.25 Inch X 2.75 Inch Size, 13 Inch X 2.38 Inch Mounting, UL 508A Listed, UL Listed PER CSA C22.2, IEC 60529, IP66, 22.5 mm Hole, 13.5 Inch L X 3.47 Inch W Overall, NEMA 12, Seams Continuously Welded and Ground Smooth, Captivated Cover Screws Thread Into Sealed Wells, Grounding Nut in Body of Enclosure, Bonding Provision on Cover, Oil-Resistant Gasket, 4-Way Pushbutton Holes, External Wall-Mounting Brackets, ANSI 61 Gray Polyester Powder Paint Finish, For 30.5 or 22.5 mm Pushbuttons and Switches

•Creates Consistency of information across distributors

•Critical purchasing information available in standard format

•Hits made on common words

•Information available in IDW – another value add

•Create once for manufacturer – used by hundreds of distributors

Manufacturer Name Hoffman Enclosures Inc.

Catalog Number E5PBG

Invoice Description PB Enclosure

UNSPSC_CODE_11.501 39121326

UNSPSC_CLASS NAME__11.501 Electrical pushbutton enclosure

Attribute Schema in Action


Product attributes are a key ingredient to every distributor web store, but like ingredients for a cake, it’s the chef that determines what comes out of the oven.

Web Store Recipe 1 - Product Hierarchy 1 - Attributed Product Data 1 - Complete set of Images Carefully blend the products and data into the hierarchy. Add images and full-featured shopping cart functionality. Combine with full support from Sales, Marketing, and Logistics for best results.

Web Store Applicable



New IDEA Services Drive Data Synchronization

Attribute Fulfillment Service: Outsourcing opportunity for Manufacturers to populate the IDW with their product marketing

attributes based on the standardized Attribute Schema.

● Manufacturer maintains Intellectual Property of their product information

● Overlays data governance, while utilizing the industry developed Attribute Schema

● Manufacturer retains tested process for maintaining ongoing attribution

Partnership Rating Program: Distributors and Manufacturer collaboration tool to measure industry standards adoption and

compliance, enable data receivers to communicate their exact requirements, evaluate

manufacturer content in IDW, and evaluate trading partner business processes.

Industry Standards

Process Evaluation

True Data Synchronization


Data Management Platform: Simplify data management - a central database that is open, cost effective, flexible, user

specific with ERP integration and inter-operability.

Managed EDI Services: Outsourcing of EDI mapping, testing and enhanced support services for Distributors and

Manufacturers.

FAX to EDI Conversion: Fax, Email, Text conversion to EDI conversion services to automate your manual business

transactions. Provides 99% accuracy and touchless processing.

New IDEA Services Drive Data Synchronization

http://www.summit.com/index.php




Standards Website


Standards Portal

2461 South Clark Street | Suite 450 | Arlington, VA 22202

P 703.562.4600 | F 703.562.4650 | [email protected]

www.idea-esolutions.com


Seize the Opportunity...With Industry Standards - Mary Shaw, IDEA

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