Franchise E Brochure
Transcript of Franchise E Brochure
Aussie’s unique point of difference
now’s the time to consider an Aussie retail franchise
give your business a leading brand
the benefits of an Aussie retail franchise
more than just home loans
Aussie provides generous support
we’ll teach you everything
we promote your business
next steps
Back Forward
Thank you for your interest in an Aussie retail franchise opportunity.
Investing in any business is a significant decision, and this booklet is designed to give you a
clear idea of what’s involved in becoming an Aussie retail franchisee – and how Aussie can give
your venture a valuable head start.
Our people are critical to our success, and we want you to be sure that Aussie is right for you –
just as we’re keen to know that you’re right for us.
Over almost 20 years, Aussie has worked hard to become one of Australia’s leading financial
service providers. As a retail franchisee, we will give you every opportunity to build a successful,
rewarding business that can grow into a valuable and saleable asset. But it takes hard work and
dedication.
If you have the drive and determination to make your business grow, and you’re not afraid of
rolling your sleeves up and investing time and effort into your Aussie retail franchise, you’re just
the person we’re looking for.
I invite you to read through this booklet to discover more about the benefits of becoming an
Aussie retail franchisee. If at any stage you have queries, please don’t hesitate to contact a
member of our Retail Franchise Recruitment Team.
John Symond
welcome to Aussie
Aussie’s unique point of difference
now’s the time to consider an Aussie retail franchise
give your business a leading brand
the benefits of an Aussie retail franchise
more than just home loans
Aussie provides generous support
we’ll teach you everything
we promote your business
next steps
Back Forward
An Aussie retail franchise is an exceptional investment. We offer a unique point of difference that gives you a better
opportunity to build a successful business and a valuable, saleable asset.
When you partner with Aussie, you enjoy rewards far beyond a traditional broker with just a single loan book. An Aussie
retail franchise lets you grow a true financial services business, enjoying important advantages over our competitors:
An Aussie retail franchise lets you sell a wide variety of financial products in addition to providing a broker service.
This creates multiple revenue streams for your business.
• Aussie pays a high rate of commission compared to other branded brokers
• Our marketing generates significant enquiries – leads that we pass directly to you
• Our retail franchisees receive a high level of business coaching and field support
• Aussie’s expanding range of non-mortgage products creates multiple revenue streams
Aussie retail franchisees have the opportunity to purchase an existing loan book when they are approved to purchase
an exclusive new territory.
*Subject to approval
More than mortgage broking, an Aussie retail franchise lets you grow a true financial services business.
Aussie’s unique point of difference
Aussie’s unique point of difference
now’s the time to consider an Aussie retail franchise
give your business a leading brand
the benefits of an Aussie retail franchise
more than just home loans
Aussie provides generous support
we’ll teach you everything
we promote your business
next steps
Back Forward
We put our retail franchisees in a better place
Aussie invests significant funds in our franchise system. We provide extensive marketing support, proven IT systems and
deliver quality ongoing training to develop the skills of retail franchisees and their teams.
We back this up with our extensive suite of Aussie products and services that give Australian consumers the benefit of
quality, choice and value, while providing your business with multiple sources of revenue.
Our customer focus is unwavering
Our vision is to become a friendly alternative to the big banks. We achieve this through our customer focus. A genuine
desire to help our customers sets Aussie apart from other financial service providers.
It is important for our retail franchisees to share this goal. So while having some previous experience in mortgage broking
may be helpful to you as an Aussie retail franchisee, it isn’t essential.
An Aussie retail franchise gives you an exciting opportunity to share the success of one of the nation’s leading financial service providers.
now’s the time to consider an Aussie retail franchise
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Exciting times. An exciting opportunity.
The financial services industry is experiencing significant change. Australians are embracing choice, looking for
a friendlier, more personal service and actively seeking a better deal outside the major banks.
An Aussie retail franchise gives you an exciting opportunity to be part of this change and share the success of Aussie -
one of the nation’s leading financial service providers.
“ ”the right formula to succeed
George Bergstrum – Sunnybank, Qld. Aussie Franchisee since 2005
Owning your own business is every Australian’s dream. With Aussie I have one of the nations most recognised and trusted brands behind me – so I know I’ve got the right formula to succeed.
Before investing in an Aussie franchise, I worked as an Aussie Broker, later moving to become an Aussie Mobile Sales Manager.
I was so impressed with the brand and the support Aussie gives it franchisees, I decided to open my own franchise. In fact, I’m Aussies first Franchisee!
With the help of my team, and the backing of Aussie’s tools and products, I know I can deliver the best customer proposition possible.”
Aussie’s unique point of difference
now’s the time to consider an Aussie retail franchise
give your business a leading brand
the benefits of an Aussie retail franchise
more than just home loans
Aussie provides generous support
we’ll teach you everything
we promote your business
next steps
Aussie’s unique point of difference
now’s the time to consider an Aussie retail franchise
give your business a leading brand
the benefits of an Aussie retail franchise
more than just home loans
Aussie provides generous support
we’ll teach you everything
we promote your business
next steps
Back
Your small business can be ‘big’ business with the backing of Aussie - one of Australia’s leading brands.
Since its establishment in 1992, Aussie has grown to become one of Australia’s most respected and recognised brands.
We are unashamedly proud that Aussie is one of the nation’s most consistently awarded broker groups. Our quality Aussie
products have received multiple industry and consumer awards.
But accolades are meaningless if our customers don’t benefit. That’s why we aim to put our customers in a better place.
Our growth confirms we’ve been successfully doing just that for almost two decades.
A quarter of a million Aussie customers
Aussie currently has a loan book worth in excess of $40 billion. We enjoy the loyalty of over 250,000 valued customers,
who are serviced 24 hours a day, 7 days a week by Aussie’s 850-strong force of experienced brokers.
Along with Aussie’s own suite of value-packed home loans, Aussie accredited mortgage brokers can offer a selection
of mortgages from a menu of 16 different brands including all four major banks.
It’s a wealth of choice, and using Aussie’s own software, Aussie mortgage brokers can deliver an objective comparison
of multiple loans, to pinpoint the loan that best suits the needs of each individual Aussie customer.
Aussie currently has a loan book worth in excess of $40 billion. We enjoy the loyalty of over 250,000 valued customers.
give your business a leading brand
Forward
Aussie’s unique point of difference
now’s the time to consider an Aussie retail franchise
give your business a leading brand
the benefits of an Aussie retail franchise
more than just home loans
Aussie provides generous support
we’ll teach you everything
we promote your business
next steps
Back
We’re expanding. Grow with us.
Aussie is building on the success of the company’s powerful brand through an expansion of our retail franchise program
Harness the Aussie brand
An Aussie retail franchise can give your business the benefits of big business from day one. With the Aussie brand behind you, your community members know what your business does, how it can help them and they have the reassurance that you will ‘go the extra mile’ to put your customers in a better place.
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“ ”blown away by the value of the brand
Kerrie Slinger – Kippa-Ring, QLD. Aussie Franchisee since 2009
“I joined the Wizard Home Loans franchise in 2000 but have been with Aussie since March 2009.
I believe there are significant benefits of being an Aussie franchisee – in particular I’m able to offer my customers true choice. The Aussie proposition is just so supportive of this philosophy.
I have also been blown away by the value of the brand. Before joining the Aussie team, I had thought the Aussie and Wizard brands were very similar, but since rebranding my site, I have had customers walk in who didn’t even know we existed when I was part of Wizard, and it’s all because of the power of the Aussie brand.”
Aussie’s unique point of difference
now’s the time to consider an Aussie retail franchise
give your business a leading brand
the benefits of an Aussie retail franchise
more than just home loans
Aussie provides generous support
we’ll teach you everything
we promote your business
next steps
An established brand, an exclusive territory and the shared knowledge of almost 20 years in the market. It’s all yours when you invest in an Aussie retail franchise.
When you become an Aussie retail franchisee you give your business the head-start of a leading brand.
The value of this brand should not be underestimated.
Without the backing of the Aussie brand, it can take years and considerable cost to establish an independent business.
The Aussie brand opens doors for our retail franchisees, providing instant recognition and trust among consumers.
Our reputation for giving the big banks a run for their money has struck a chord with the Australian public, who see
Aussie as a friendly, accessible alternative to the major banks.
Not surprisingly, our brand produces quality leads that just keep coming. Each year Aussie receives many thousands
of inquiries – leads that we pass on to our franchisees.
An exclusive territory
Aussie will work with you to determine a territory that offers outstanding prospects for your business. This territory
will be exclusively yours. You also have the option to purchase a loan book of existing Aussie customers along with
trailing income.
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Our retail franchisees’ hard work and dedication not only builds success for today, it fuels the value of their business. Branded mortgage broking businesses have sold for in excess of $2 million.
the benefits of an Aussie retail franchise
A powerful vision. Proven values.
At Aussie we aim to be the number one choice for Australians seeking a better deal for their financial needs.
Our customers always enjoy top priority. We say what we mean - we deliver results, and in everything we do
we make our customers feel ‘Safe, Smart and Special’.
We strive to deliver exceptional service with an unwavering commitment to meet the needs of more people, more
of the time.
Aussie represents ‘choice’. By harnessing the power of technology and the talent of our people, we challenge the
norm and seek a better solution, delivering opportunities where others may see problems.
Together, we will make a difference to the lives of our customers and the Australian community.
Back Forward
Our retail franchisees join Aussie for a variety of reasons, and they are all pleasantly surprised to discover that over time, their hard work and dedication not only builds success for today, it fuels the value of their business – creating a saleable asset for tomorrow.
In partnership with you, we’ll explore opportunities to achieve mutual goals and help you run a more sustainable, profitable business.
“ ”The opportunity to build a saleable assetAussie’s unique point of difference
now’s the time to consider an Aussie retail franchise
give your business a leading brand
the benefits of an Aussie retail franchise
more than just home loans
Aussie provides generous support
we’ll teach you everything
we promote your business
next steps
Aussie’s unique point of difference
now’s the time to consider an Aussie retail franchise
give your business a leading brand
the benefits of an Aussie retail franchise
more than just home loans
Aussie provides generous support
we’ll teach you everything
we promote your business
next steps
Aussie Mortgage Broking
There are hundreds of different loans available for Australian consumers, all with different rates, fees and features. Using
Aussie’s exclusive loan comparison software, our retail franchisees can search through the maze of loans from our panel
of leading Australian lenders. It lets us find the loan that’s right for our customers in just a matter of minutes. Even better,
our software is constantly updated with the latest products from our panel of lenders including the big four banks, so you
know you’re recommending the latest products.
Aussie customers also enjoy the advantage of our electronic lodgement service to speed up loan applications, reduce
paperwork, provide immediate status reports and prioritise our customers’ loan assessment.
Aussie home loans
At Aussie, our vision is to make home ownership easier and more affordable for more Australians. That’s why we also offer
as an alternative Aussie’s own suite of home loans providing competitive rates, flexible features and no hidden fees.
There is an Aussie home loan to suit first home buyers, upgraders and investors - all offering good value, flexibility and
useful features.
Aussie forged its reputation by providing high quality, competitively priced home loans. But our product range has expanded enormously, giving retail franchisees multiple income streams
more than just home loans
Back Forward
Aussie’s unique point of difference
now’s the time to consider an Aussie retail franchise
give your business a leading brand
the benefits of an Aussie retail franchise
more than just home loans
Aussie provides generous support
we’ll teach you everything
we promote your business
next steps
Insurance
Aussie has partnered with a number of leading insurance providers to offer our customers a better deal on insurance
products. Our current insurance product list includes:
• Loan insurance • Car insurance
• Home and contents insurance • Life cover
• Landlord’s insurance
Credit cards
Aussie gives our customers a better deal on credit cards too. The Aussie MasterCard® offers one of the lowest interest
rates on purchases around. We’ve done away with unnecessary extras like expensive rewards to focus on truly useful
features including:
• Competitive low interest rates • Up to 55 days interest free credit on purchases
• Low annual account fee • Competitive balance transfer rate
Personal loans
An Aussie Personal Loan is a simple and effective way for our customers to manage their finances. It can help our customers achieve their goals without having a debt hang around forever.
Aussie also offers personal loans for new or used cars purchased from a dealer, at auction, or from a private seller and we don’t just do loans for cars; we also offer loans for boats, motorcycles and caravans.
Back Forward
Aussie’s unique point of difference
now’s the time to consider an Aussie retail franchise
give your business a leading brand
the benefits of an Aussie retail franchise
more than just home loans
Aussie provides generous support
we’ll teach you everything
we promote your business
next steps
Back Forward
“ ”50% more leads
Dick Grant – Darwin and Robina, NT and Qld. Franchisee since 2009
“I have been involved in the mortgage industry for ten years, first with Wizard Home
Loans and now with Aussie.
I’m extremely impressed with the power of the Aussie brand. I receive 50% more
leads through Aussie than I did with Wizard, and my settlements have increased
accordingly.
In fact I’ve been so impressed that I have reinvested and purchased another Aussie
store. In an ever-changing industry, I’m comfortable that I have chosen the right brand
to build my business for years to come.”
Aussie’s unique point of difference
now’s the time to consider an Aussie retail franchise
give your business a leading brand
the benefits of an Aussie retail franchise
more than just home loans
Aussie provides generous support
we’ll teach you everything
we promote your business
next steps
As an Aussie retail franchisee you’ll enjoy an exceptional level of support to help your business grow and prosper.
Aussie has been in business for almost two decades. Over that time we’ve learned a lot about what works - and what
doesn’t - in the financial services industry. We share this knowledge with our retail franchisees to help them build a
profitable asset.
The exchange of ideas and knowledge is part of the Aussie culture, and as a retail franchisee, you’ll see it happen across
all levels of the company.
The support of experienced Sales Managers
Each Aussie Sales Manager works with an average of just 18 stores. It means you’ll receive plenty of individual attention
and assistance across a variety of areas from business planning, sales process and guidance through to local area
marketing and even recruitment.
The skill of our Head Office team
At Aussie we don’t believe in ivory towers. Our Head Office team is always available for consultation. Feel free to talk to us at any time for IT support, sales assistance and information from our innovative product team. Or pick up the phone and run your ideas past our professional marketing people.
You’ll discover that our Head Office team is staffed by some of the best in the business. And their skills are there for you.
Back Forward
Each Aussie Sales Manager works with an average of just 18 stores. It means you’ll receive plenty of individual attention and assistance across a variety of areas.
Aussie provides generous support
Aussie’s unique point of difference
now’s the time to consider an Aussie retail franchise
give your business a leading brand
the benefits of an Aussie retail franchise
more than just home loans
Aussie provides generous support
we’ll teach you everything
we promote your business
next steps
The reassurance of a dedicated compliance team
Our compliance team is available to assist with a range of important functions from lender accreditation through to keeping you and your staff up to speed on recent legislative changes.
It’s reassuring to know that the efforts of our compliance team contribute to Aussie’s professionalism, helping to improve the standards of the industry and protect the reputation of your business.
Back Forward
“ ”I jumped at the opportunity to open my own Aussie Franchise
Tik Kamtam – Baulkham Hills, NSW. Franchisee since 2006
“As an already successful Aussie Broker, I jumped at the opportunity to open my
own Aussie Franchise.
I know that Aussie is a trusted brand with an outstanding management team that
supports its brokers, and Aussie’s Mortgage Explorer software system is one of the
most sophisticated in the market.
I work extensively within my own community so I need to ensure that I am giving my
customers the best service and products available in the market.
Aussie gives me the confidence to align my personal credibility with my professional
credibility. That makes me proud to be a part of the tremendous future that lies ahead
for Aussie.”
Aussie’s unique point of difference
now’s the time to consider an Aussie retail franchise
give your business a leading brand
the benefits of an Aussie retail franchise
more than just home loans
Aussie provides generous support
we’ll teach you everything
we promote your business
next steps
No matter whether you have a mortgage broking background or you’ve never worked in financial services before, we’ll teach you everything you need to know to run a successful Aussie retail franchise.
We’re proud of our new Induction Training program. Be warned, it’s very intense. It has to be because we will teach you
everything we have learned over the past 19 years. It’s also one of the best Induction programs in the industry.
Our Induction Training is held in each state office, so you’ll have the opportunity to meet with other new retail franchisees
and current retail franchisees – it’s another great way to share ideas, meet like-minded colleagues and develop a network.
Learning never stops
Successful business people are always open to new ideas. That’s why our training support doesn’t end with your
Induction Training.
As an Aussie retail franchisee you’ll receive ongoing business coaching, sales training and product specific training. It gives you all the tools and skills to enjoy success in a fast-paced industry.
Back Forward
Our Induction Training is intense. It has to be because we will teach you everything we have learned over the past 19 years.
we’ll teach you everything
“ ”I truly believe I have a guaranteed formula for success
Sean Beavis – Newtown, NSW. Franchisee since 2009
“I enjoy running my own small business while operating under such a strong brand
name. Having the support of a major player in the market place made an Aussie
franchise an even more attractive proposition.
Since joining Aussie as a franchisee, my experience with the Aussie team has been
extremely positive and I am very excited about the future.
With the strength of the Aussie brand, which has brought more customers through
my door, and the right team behind me, I truly believe I have a guaranteed formula
for success.”
Back Forward
Aussie’s unique point of difference
now’s the time to consider an Aussie retail franchise
give your business a leading brand
the benefits of an Aussie retail franchise
more than just home loans
Aussie provides generous support
we’ll teach you everything
we promote your business
next steps
Aussie’s unique point of difference
now’s the time to consider an Aussie retail franchise
give your business a leading brand
the benefits of an Aussie retail franchise
more than just home loans
Aussie provides generous support
we’ll teach you everything
we promote your business
next steps
As an Aussie retail franchisee you will reap the rewards of our carefully crafted and focused marketing strategy.
Our national marketing campaign generates 80,000 leads each year. It’s a phenomenal figure, and leads relating to your
exclusive referral territory will be directed to you. It gives your business a valuable advantage.
As a retail franchisee you can also leverage our national marketing activity for your local community marketing campaigns.
Frequently asked questions
Can I choose my territory?
The Aussie team work with successful retail franchise applicants to secure premium retail sites offering excellent exposure
Preferred locations have highly visible storefronts that are able to leverage strong brand awareness while being large
enough to accommodate a team of loan writers.
Do I need to have a retail store?
Yes. Aussie will help you find the most suitable location in your territory – one that will provide a significant brand
presence and help generate a satisfactory volume of walk-in enquiries.
Our annual $20 million marketing budget gets results, generating leads we pass on to our retail franchisees.
we promote your business
Back Forward
Aussie’s unique point of difference
now’s the time to consider an Aussie franchise
give your business a leading brand
the benefits of an Aussie franchise
more than just home loans
Aussie provides generous support
we’ll teach you everything
we promote your business
next steps
Can I purchase a vacant territory and a loan book?
Of course. Aussie will provide an exclusive territory plus the option to purchase a loan book and customer client base
at very reasonable rates.
Do I need experience in the finance sector to buy an Aussie retail franchise?
No. Aussie provides fantastic training to help you succeed as a mortgage broker. Our experience indicates that previous
mortgage industry experience, while helpful, is not essential to become a successful Aussie retail franchisee. The key
quality is a genuine desire to help your customers.
How much initial capital do I need to get started?
Depending on the business model that suits you best, on average you will need between $120,000 and $200,000. Bear in
mind that some established Aussie retail franchises sell for in excess of $800,000, so with work and dedication, your initial
outlay can be an outstanding investment.
Back Forward
Aussie’s unique point of difference
now’s the time to consider an Aussie franchise
give your business a leading brand
the benefits of an Aussie franchise
more than just home loans
Aussie provides generous support
we’ll teach you everything
we promote your business
next steps
stage 1Initial enquiries
• Initial enquiry (phone)
• We explain the process and provide basic information
• You complete our Confidentiality Agreement
• We send you an application form
stage 2Getting to know each other
• You return Confidentiality Agreement and application form
• We meet in State office
• We provide more information including cash flow
requirements and business plan
• We provide retail Franchisee contact list
stage 3Choosing your site
• You return documents
• We meet State Manager
• Provide more information and review documents
• Discuss site selection
stage 4Formal approval
• You complete psyche testing
• Credit checks etc
• Meeting in Sydney with Aussie Executives
• Formal approval decision
stage 5Opening your own Aussie retail franchise
• Complete all retail Franchise Agreement documentation
• Attend Induction training
• Store fit out complete
• Store opening
next steps
Back Forward
The flowchart below outlines the steps involved in becoming an Aussie retail franchisee. Remember, if you have queries at any time, don’t hesitate to contact Andrew Child, our Head of Retail Operations, for further information.
Who to speak to
Andrew Child - Head of Retail Operations
P 07 3248 5052
M 0423 239 029