Sandals Realty Franchise Brochure

AgentChoiceTM

www.sandalsrealty.com


If you were to condense the last 3,000 years into 60 minutes, then:

11 minutes ago Gutenberg invented the printing press 2.5 minutes ago we discovered the telephone 2 minutes ago we started listening to the radio 90 seconds ago TV took its place 60 seconds ago the fax machine came to existence 25 seconds ago the PC started changing our lives forever 12 seconds ago the Internet networked the world 9 seconds ago Google® started cataloging the Web 2 seconds ago YouTube® was born

This simple but effective timeline shows us just how fast change actually does take place and how much ofwhat we take for granted today is less than a generation old. And so my fellow real estate professionalsplease note: Change is Here. But you can rest assured that although the industry is undergoing a completere-metamorphosis the species known as REALTORS® will almost certainly survive as the primary link betweenAmericans and the American Dream.

Smart brokers and agents will research every market and model, every nook and cranny, every book and course,searching for that one idea that will spark a new direction, a new strategy, a new method, or a new service thatwill lead to improved achievement.

Stefan Swanepoel,The Swanepoel Trends Report 2006, a RISMedia Publication, Copyright 2006 by RealSure, Inc.Re-printed with permission.

“I can truly say that I am very happy with Sandals Realty and have found a home for the restof my career. Thank you and all of your staff for contributing to my success.” - Michelle.

“Great atmosphere and great enthusiasm.” - Thomas.

“Allows me to run my business as I see fit.” - Joe.

“The thing that I like the best is the attitude . . . -Friendly and always positive”. - Carol.

“I am impressed, and I love this amazing commission structure”. - Carrie.

“A fresh new approach- it’s about time.” - Phil.

“Why hasn’t anyone thought of this before? I love it!”. - Beverly.

Real feedback from real agents...

Who we are........................................AgentChoice™................................Why Sandals Realty?.........................What we provide...............................What you provide..............................Q&A...........................................Next steps..........................................Investment chart...............................

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Table of Contents

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“To revolutionize real estate careers by setting new standards for valueand ushering in a new era that embraces technology, efficiency,

innovation, and people alike.”

Sandals Realty was designed and implemented with a clear purpose: to re-define the residential realestate brokerage and bring about positive changes and sincere progress to an industry that has lackedreal creativity for decades.

In early 2006, two young brokers decided to challenge conventional wisdom by creating a unique brokerageconcept that allows real estate agents to choose their own commission plan- an unprecedented proposal forthe industry at the time.

The three available commission plans, collectively known as AgentChoice™, are strategically designed to attracta wide spectrum of real estate agents; from newly minted REALTORS® to the top-producing 1%, offering thema comprehensive plan that maximizes their individual businesses.

The results of this unique approach have been nothing short of remarkable.

By combining AgentChoice™ with world-class support, impeccable training, creativityand vision, Sandals Realty continues to realize its purpose and mission.

AgentChoice -TM

“The Sand Dollar” “The Starfish” “The Sea Shell”

TM

TM

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The Sandals Realty agent commission structure is made up of threedistinct plans. Individually they are known as “The Sand Dollar,”“The Starfish,” and “The Sea Shell,” while collectively they arerecognized as AgentChoice . This innovative compensation approach,combined with our relentless pursuit of excellence are considered majordriving forces in the success of Sandals Realty. AgentChoice has beenreferred to as “The commission system that powers the most innovativereal estate concept in decades . . .” by industry professionals.

Agent productionand experience

Sand Dollar Starfish Sea Shell

The ability for agents to choose their commission plan based on their personal goalsand experience is what makes AgentChoice™ so revolutionary. It also provides theultimate edge in recruiting and retaining top quality professionals.

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Our Concept: A substantial leap in thinking and creativity in any given industry comesalong every few decades. We believe the combination of fresh new ideas, efficient packaging,and timeless philosophy are key components within our concept that will re-define thereal estate brokerage and transcend our business in a positive, lasting, and meaningful way.

Our Customer: Sandals Realty has taken on the unique role of identifying the REALTOR®as its client. Yes, our customers are real estate agents. Unique? You bet. This allowsus to focus our energies on what is important to their success, because their success meansour success. Today’s agents are indeed a new breed. They are wireless, mobile, andbusiness savvy. They want flexibility, high splits, support, and professionalism. Andthey are ready for a smarter way to execute their business. So are we.

Your Opportunity: Our concept was created with the specific intent to advance thebusiness of real estate beyond outdated competitor models that were designed and implementeddecades ago. Our system is a stroke of genius that offers the most modern concepts availableto brokers and agents across the country, and a once-in-a-lifetime opportunity to break throughobsolete ideas and practices, and embrace this new and exciting environment teeming withopportunities and synergies.

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Our Support: We aim to set the gold standard in the industry. Period.We are committed to providing you with smart business solutions that areefficient and easy to implement. This commitment is demonstrated by ourdedication to your success, and through our ongoing efforts to seamlesslyintegrate people and technology to make your business better and your lifemore rewarding and fulfilling.

Our Philosophy: Our philosophy is simple, yet paramount. To make adifference in people’s lives, and to bring positive change to our industry.We strive to improve as individuals, partners, and members of our communities.We pursue excellence and balance in all areas and in all endeavors. We believethat if we, Franchisor and Franchisee alike, live by these values, Sandals Realtywill continue to flourish and become the premier, agent-centeredcommunity we envision.

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www.sandalsrealty.com6

Solid support and infrastructure optimized for growth. Comprehensive training: classroom and on-site. Professional staff to help you build your business. Sales support: sales, recruiting, and closing skills. Unique and successful business model. Marketing support: Internet, postcard, and print. Site selection counseling and assistance. Branding services and technical support. Operations support: live help desk.

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A high degree of personal integrity. Entrepreneurial spirit and ambition. Ability to motivate, train, and recruit. Ability to uphold the Sandals Realty Mission. Full time devotion and best efforts for your success. Financial resources and the ability to manage them. Impeccable presence and winning personality. Community participation.

Q&A

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What qualities and experience do I need to be considered for franchise ownership?The key to maintaining the success of Sandals Realty is in selecting the right people to join our team asfranchise owners. A real estate broker with great people skills, sales and recruiting experience, as well asimpeccable character and a sincere drive to succeed is considered an ideal candidate.

Do I have to be involved in the business full-time?The franchisee’s full participation is essential to overall success. We strongly recommend supervision, fulland exclusive time in daily office operations as this is considered vital in building the franchise.

What are the financial requirements to become a Sandals Realty Franchisee?We ask that franchisees have liquid assets of approximately $100,000 and a net worth of at least $200,000.

What is the estimated total investment to open a Sandals Realty franchise?Your total estimated costs will range between $92,650 and $183,450. This includes franchise fees,office build-out, and working capital.

How much is your franchise fee?Our initial franchise fee is $30,000.

How much are the royalty fees?A recurring royalty fee of seven percent (7%) of net revenue is due to Sandals Realty International, LLC.

When can I review your Franchise Disclosure Document (FDD)?You will receive the FDD when you attend Discovery Day.

Steps to owning your ownSandals Realty Franchise

ONE: Complete a request for consideration (RFC).TWO: Speak to one of our Development Directors.THREE: Complete and submit a franchise application.FOUR: Visit one of our corporate offices for your “Discovery Day.”FIVE: Review and sign our Franchise Disclosure Document (FDD).SIX: Sign Franchise Agreement (FA) and pay the initial franchise fee.SEVEN: Attend initial franchise comprehensive training.EIGHT: Launch your own Sandals Realty franchise.

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Expenditure Est. Cost: Low to High Payable to

Franchise Fee $30,000 Sandals Realty International, LLC

Computer equipment $3,500-$5,500 Vendor(s)

Leasehold improvements $0-$20,000 Landlord

Insurance $1,500-$2,500 Vendor(s)

Dues and Subscriptions $1,500-$2,000 Professional Association

Grand Opening $500-$2,000 Vendor(s)

Working capital $50,000-$100,000 As needed

Miscellaneous $5,650-$21,450 Vendor(s)

Total Estimated Investment $92,650-$183,450

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-Stefan Swanepoel,The Swanepoel Trends Report 2006, a RISMedia Publication, Copyright 2006 by RealSure, Inc.

Re-printed with permission.

Existing brokers still clinging to the traditional model -old compensation plans,large infrastructure and many physical locations are very likely to see their marketshare eroded. This will come from both the successful new models as well as some

of the traditional companies that have restructured.

“We are inspiring a generation of real estate professionals to believein a brighter, smarter, and more prosperous future.”

- The Sandals Team

Copyright 2009 Sandals Realty International, LLC. All rights reserved.1567 Hayley Lane, Suite 205, Fort Myers, Florida 33907


Sandals Realty Franchise Brochure

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