Acrolinx Conference 2013 - “Terminology – The Domains, the Terms, and the Conflicts” - Oracle
Fodina Acrolinx User conference - Acrolinx keynote
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Transcript of Fodina Acrolinx User conference - Acrolinx keynote
TOP CONTENT MARKETING CHALLENGES 2014
Producing Enough Content 64%
Engaging Content 52%
Variety of Content 45%
TOP CONTENT MARKETING CHALLENGES 2015
Engaging Content 54%
Producing Content Consistently 50%
Measuring Content 49%
Our software platform helps the world's greatest brands
create amazing content: on-brand, on-target and at scale.
Under the Hood• 300+ man yrs
R&D• The most
advanced linguistic technology
• Evaluates thousands of rules
GLOBAL CONTENT IMPACT INDEX Original research project 120 million words 150,000 web pages 340 companies 31 countries
BrochureGlossySlickColorfulReader-friendlySexyCompelling
ManualPlainDullBlack & WhiteConfusingDryBoring
…then why do we still do this?
…by different teams, departments,divisions, and geographies
marketing sales tech comm support training prod mgt PR engineering localization agencies
With content optimization technolgy…
3x more efficientwriting, editing and publishing
3xmore
efficient
Follow the content
• „Upstream“– Speak to your colleagues! – Marketing, Training, After-Sales, Engineering,
Product-Teams– Help yourself to help them!
• „Downstream“– Translation & Globalization
Potential Savings
Savings per correction Correction rate Potential Savings
Editorial € 4.00 40% 12,832
Translation € 1.00 40% 3,208
€ 16,040
Other Savings and Benefit Categories:• Reuse• Readability• Customer Satisfaction• Time to Market• Brand Awareness