Acrolinx Under the Hood

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Under the Hood

Transcript of Acrolinx Under the Hood

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Under the Hood

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Dr. Adam Taylor Deb Symons

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SEND YOURQUESTIONS

REORDING & SLIDESAVAILABLE

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Why This Matters?

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Methodology• 2 similar documents (High

Acrolinx Score vs. Low Acrolinx Score)

• Text Only

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Methodology• Isolated A/B test – research

participants only saw one version of the content

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Methodology• Viewers asked specific questions

about brand perception, conversion and purchase intent

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Conclusions

• Quality matters… a lot!• Focusing on big changes• Quality at scale is possible

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12 WAYS TO GOVERN MARKETING CONTENT IN A COMPLEX ORGANIZATION

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CONTENT CONNECTIONS 2016

This FREE, one-day virtual conference brings together leading keynote speakers and cutting-edge brands to help you understand the hottest topics in content marketing. You’ll learn from industry giants such as Joe Pulizzi, Robert Rose, Ann Handley, Scott Brinker, Andrew Davis, Jeff Bullas, and more — all from the comfort of your computer.

Wolfgang Lipper
We cant display the whole text from the Landingpage because of readability. Text would be to small to fit on that format.
Christiaan Myrberg
The final sentence here needs some editing. Can we change it and take a new screenshot? I propose:"Following the German-speaking conference on November 2, acclaimed speakers Doug Kessler, Rahel Anne Bailie, and Mathias Maul — as well as clients such as Alan Miller from RS Components — will be sharing their insights for the European region on November 3."
Deb Symons
This slide looks fine for the Europe presentation but we also have the US presentation and this slide will make no sense. Are you building a new slide for the US or should I just include the visual that was here before
Deb Symons
The title should be Content Connections 2016 an we are using the visual from the Content Connections Landing page. We want to end the presentation announcing Content Connections
Wolfgang Lipper
What do we write here? And what Visual should appear here?
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Complimentary Copy*

Email: [email protected]

*1 per person

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