AIM Conference Keynote
-
Upload
lenny-murphy -
Category
Business
-
view
2.084 -
download
0
description
Transcript of AIM Conference Keynote
![Page 1: AIM Conference Keynote](https://reader036.fdocuments.us/reader036/viewer/2022081516/554cef28b4c905ae138b4a38/html5/thumbnails/1.jpg)
Transformation:Where Market Research Is Headed & How We Can Thrive In A Changing World
Leonard Murphy
Editor & Senior Partner
GreenBook / Gen2 Advisors
![Page 2: AIM Conference Keynote](https://reader036.fdocuments.us/reader036/viewer/2022081516/554cef28b4c905ae138b4a38/html5/thumbnails/2.jpg)
Th
e Drivers o
f Ch
ang
e
![Page 3: AIM Conference Keynote](https://reader036.fdocuments.us/reader036/viewer/2022081516/554cef28b4c905ae138b4a38/html5/thumbnails/3.jpg)
Th
e New
So
cial Parad
igm
![Page 4: AIM Conference Keynote](https://reader036.fdocuments.us/reader036/viewer/2022081516/554cef28b4c905ae138b4a38/html5/thumbnails/4.jpg)
An
yon
e An
yplace A
nytim
e
![Page 5: AIM Conference Keynote](https://reader036.fdocuments.us/reader036/viewer/2022081516/554cef28b4c905ae138b4a38/html5/thumbnails/5.jpg)
Latin
Am
erica Mo
bile U
ses
![Page 6: AIM Conference Keynote](https://reader036.fdocuments.us/reader036/viewer/2022081516/554cef28b4c905ae138b4a38/html5/thumbnails/6.jpg)
Latin
Am
erica So
cial Med
ia
![Page 7: AIM Conference Keynote](https://reader036.fdocuments.us/reader036/viewer/2022081516/554cef28b4c905ae138b4a38/html5/thumbnails/7.jpg)
Big
Data Is B
ig B
usin
ess
![Page 8: AIM Conference Keynote](https://reader036.fdocuments.us/reader036/viewer/2022081516/554cef28b4c905ae138b4a38/html5/thumbnails/8.jpg)
An
Ind
ustry in
Transitio
n
![Page 9: AIM Conference Keynote](https://reader036.fdocuments.us/reader036/viewer/2022081516/554cef28b4c905ae138b4a38/html5/thumbnails/9.jpg)
New
Meth
od
s Used
In 2011 Note: Among research buyers (n=149) and research suppliers (n=669).
![Page 10: AIM Conference Keynote](https://reader036.fdocuments.us/reader036/viewer/2022081516/554cef28b4c905ae138b4a38/html5/thumbnails/10.jpg)
Plan
ned
2012 Meth
od
Usag
e Note: Among research buyers (n=149) and research suppliers (n=669).
![Page 11: AIM Conference Keynote](https://reader036.fdocuments.us/reader036/viewer/2022081516/554cef28b4c905ae138b4a38/html5/thumbnails/11.jpg)
Quant Qual
AnalyticsConsulting
Th
e New
Co
mp
etitive Set
![Page 12: AIM Conference Keynote](https://reader036.fdocuments.us/reader036/viewer/2022081516/554cef28b4c905ae138b4a38/html5/thumbnails/12.jpg)
Defin
ing
Th
e Fu
ture
![Page 13: AIM Conference Keynote](https://reader036.fdocuments.us/reader036/viewer/2022081516/554cef28b4c905ae138b4a38/html5/thumbnails/13.jpg)
Pred
iction
s for M
R b
y 2015
![Page 14: AIM Conference Keynote](https://reader036.fdocuments.us/reader036/viewer/2022081516/554cef28b4c905ae138b4a38/html5/thumbnails/14.jpg)
Pred
iction
s for M
R in
2015
![Page 15: AIM Conference Keynote](https://reader036.fdocuments.us/reader036/viewer/2022081516/554cef28b4c905ae138b4a38/html5/thumbnails/15.jpg)
Th
e Go
al: Min
ority R
epo
rt http://www.youtube.com/watch?v=oBaiKsYUdvg
![Page 16: AIM Conference Keynote](https://reader036.fdocuments.us/reader036/viewer/2022081516/554cef28b4c905ae138b4a38/html5/thumbnails/16.jpg)
1. Client Needs & Expectations 2. People Skills and Capabilities
4. Process 3. Technology Enablers
Tran
sform
ation
al Th
inkin
g
![Page 17: AIM Conference Keynote](https://reader036.fdocuments.us/reader036/viewer/2022081516/554cef28b4c905ae138b4a38/html5/thumbnails/17.jpg)
Wh
at Clien
ts Wan
t
![Page 18: AIM Conference Keynote](https://reader036.fdocuments.us/reader036/viewer/2022081516/554cef28b4c905ae138b4a38/html5/thumbnails/18.jpg)
Th
e Skills F
or S
uccess
![Page 19: AIM Conference Keynote](https://reader036.fdocuments.us/reader036/viewer/2022081516/554cef28b4c905ae138b4a38/html5/thumbnails/19.jpg)
Fu
ture M
R P
rofile
ANTHROPOLOGIST
FUTURIST
JOURNALIST
CONSULTANT
ANALYST
STRATEGIST
![Page 20: AIM Conference Keynote](https://reader036.fdocuments.us/reader036/viewer/2022081516/554cef28b4c905ae138b4a38/html5/thumbnails/20.jpg)
Defin
ing
Ap
pro
aches
Behavioral Economics
Predictive Analytics
Neuroscience
Text Analytics
![Page 21: AIM Conference Keynote](https://reader036.fdocuments.us/reader036/viewer/2022081516/554cef28b4c905ae138b4a38/html5/thumbnails/21.jpg)
Triang
ulatin
g fo
r Su
ccess
![Page 22: AIM Conference Keynote](https://reader036.fdocuments.us/reader036/viewer/2022081516/554cef28b4c905ae138b4a38/html5/thumbnails/22.jpg)
Creatin
g a N
ew V
ision
![Page 23: AIM Conference Keynote](https://reader036.fdocuments.us/reader036/viewer/2022081516/554cef28b4c905ae138b4a38/html5/thumbnails/23.jpg)
Thank You!
Leonard Murphywww.greenbookblog.orgwww.gen2advisors.comTwitter: Lennyism
Skype: lennymurphyrhr