Aim higher GCAP11 keynote
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Transcript of Aim higher GCAP11 keynote
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IS IT?
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DOES IT MATTER?
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AUSDEV SCENE DEAD?
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AAA ENDANGERED?Console sandbox; Are we console devs?
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INTERNATIONAL INVESTMENT?
...goes to the talent
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LOCAL EDU?...other options? Collaboration. Mentoring.
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HIGH AUSTRALIAN DOLLAR
Are you a commodity?
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POPULATION
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NO LOCAL PUBLISHERS
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NO LOCAL CONSOLES
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CAUSE FOR HOPE: PASSION AND TALENT.
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PUT THAT ASIDE...
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GAMES HAVE WON
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INDIES
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SERIOUS GAMES
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SOCIAL AND MOBILE
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GAMIFICATION
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CHANGE THE WORLD?
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NOW: GET OUT OF OUR OWN WAY.Holding ourselves back.
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TAKE-AWAY: JUST THINK TWO POINTS
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AIM HIGHERInvisible class system?
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CHANGE IS YOUR OWN RESPONSIBILITY
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WHERE TO START? ASK THE RIGHT QUESTIONS.
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WHY AM I HERE?
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WHAT AM I PASSIONATE ABOUT?
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WHAT DRIVES ME?
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WHAT'S IMPORTANT TO ME?
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WHAT INSPIRES ME?
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HOW CAN I MAKE AN IMPACT?
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HOW CAN I MAKE A *BIGGER* IMPACT?
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WHAT DO I HAVE TO SAY?
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AIMING HIGHER: AS AN INDIVIDUAL
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BE THE TALENTBrand isn't a bad word.
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BRAND
• As a loss leader (overhead cost)
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VALUE YOUR VOICE
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PARTICIPATION
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COLLABORATION
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WHAT'S YOUR WORTH?...just your skills?
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INDIVIDUAL OR STUDIO: YOU HAVE TO ANSWER.
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SKILLS OUT OF DATE
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MAKE WHAT YOU DO NOW COMMODITY
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SKILL IS CHANGE
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WHAT DO YOU WANT TO CHANGE?
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ME: POSITION OF GAMES
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ME: HOW WE DEVELOP
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ME: WASTED EFFORT
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ME: POP CULTURE
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BE AMBITIOUS
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HAVE A STRATEGY
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AIM HIGHER: AS STUDIOS
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NOT A ZERO SUM GAME
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HOW WE REFLECT THE WORLD AROUND US?
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CULTURE: CONNECTED AND ENTITLED
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VALUE BEYOND FEATURESHard features -> Soft
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HAVE SOMETHING TO SAY.
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EMOTIONAL IMPACT BEYOND STORY
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MEASURING THE WRONG THINGS.
E.g. Metacritic. Unit sales.
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BRANDS. (NOT JUST IP)E.g. Coca Cola
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GAMEDEV BRANDS >
HARDWARE BRANDS
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WHAT DO PUBLISHERS WANT?
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GIVE UP PLAYER-TRUST NETWORK TO PUBS?
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MONETIZATION......is not a bad word.
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YOU WILL BE OUT SPENT.
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BE WHERE THE PLAYERS ARE
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TAKE-AWAY: JUST THINK TWO POINTS
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AIM HIGHERInvisible class system?
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CHANGE IS YOUR OWN RESPONSIBILITY
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THANKS!Twitter : @mike_acton