Aim Higher, January 2010
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Transcript of Aim Higher, January 2010
Today we’ll
LISTEN Second World War Posters!
THINK What makes a good poster?
LOOK around campus for ideas of material
CREATE a poster on “Why University?”
Second World War Posters
http://ww2poster.wordpress.com/; http://www.ww2poster.co.uk
http://www.flickr.com/groups/keepcalm/pool/
Ministry of Information
• Central governmental publicity machine
• Formed September 1939
• Tell the citizen ‘clearly and swiftly what he is to do, where he is to do it, how he is to do it and what he should not do’.
What is a poster?
A public notice aims to inform or command. A poster aims to seduce, to exhort, to sell, to educate, to convince, to appeal. Whereas a public notice distributes information to interested or alert citizens, a poster reaches out to grab those who might otherwise pass it by.
Susan Sontag
TASK 1: THINK
What it is in a poster that makes you: STOP LOOK ACT?
What do you need to include (and maybe exclude) to encourage someone to consider/attend University? Who is your audience (age/ gender/
subject)? How much can you tell them? What do you want them to do?
Recruitment: A “Call to Action”
Propaganda Techniques (1937)
Word games Name-calling Glittering generalities Euphemisms
False connections Transfer Testimonial
Special Appeals Plain Folks Bandwagon Fear http://www.propagandacritic.com/
Your poster must…
APPEAL
TASK 2: LOOK
Take 10 minutes to look around the Campus: What are people doing (learning,
socialising)? What facilities are available (buildings,
library, computers, gym)? What subjects are available? Is there anyone you can get a quote from?
Which of these can you use in your poster?
TASK 3: CREATE
MINIMUM: Create a ‘concept’ poster, which
includes the main slogan, areas for images and smaller text, contact info.
PowerPoint: If you know how to use it, you can.
Finished Product: If you’re able! University of Winchester images:
http://picasaweb.google.com/timgriffiths1010
Let’s see what you’ve done
Which stand out for you, and why?
THANK YOU! I HOPE YOU ENJOYED IT.