Fmp

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FootballMeetingPoint.c om Association of non-professional Football Players

Transcript of Fmp

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FootballMeetingPoint.com

Association of non-professional Football Players

FootballMeetingPoint.com

Association of non-professional Football Players

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What?

Football Meeting Point© is a project for those who get a kick out of playing the most popular sport in the world, founded by people who love the game. The name of the project says it all.

We wanted to create a platform for the benefit of football enthusiasts everywhere, so we came up with one.

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Why?

Large potential audienceFootball is a most popular sport in the World. In Swiss football is played by ca. 500 K (12% of total population).

Few clubs and schools, which are mainly run by volunteers and poorly paid trainers, are therefore faced with an ever-increasing number of football-mad people.

Unique and viable service beyond competitionPermitting creation of one’s own football team, searching for opponents and managing one’s own football life

There are a lot of Internet sources, providing football fans oriented information, but NO communication network for unprofessional football players.

Just on timeIn line with UEFA Grassroots Charter (http://www.uefagrassrootsday.com). Switzerland became it’s member in 2007.

2010 World Cup Championship - Interest to the game will increase dramatically.

High commercial attractivenessTarget audience is clearly defined. Direct connection to the most popular sport. Online and offline monetization opportunities.

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Social mission

Opportunity for financial support from public bodies.

This project fully complies with FIFA, UEFA, Swiss Football Association philosophy:

available for everyone, irrespective of size, shape, colour or faith.

offers educational values, health benefits, social opportunities and sporting worth.

ensures the game's grassroots remain healthy as they provide the platform for football at its elite level.

serves as a significant tool for interpersonal relationship development.

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Customer needs

Who wants to play football with me?People who like to play football are active ant spend their efforts to search partners, opponents and fields.

We have not enough players in our team. Who wants to join our team? A lot of teams have the same problem: looking for players for their teams.

Our team is looking for an opponent! Let’s compete!Diversification: it’s boring to play the same team every week - people are looking for fun.

Other needs you’ll find bellow.

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Strategy of development

Unique combination: existing online networking in conjunction with real life activities by Association of unprofessional football players (AUFP)

Online football uniform shop with high potential for market leadership.Target is to be the cheapest Online shop with high quality products range for the Swiss market. Football ware customization.

Unique tool for organizing football tournaments.Existing football network is a good environment for tournaments. Football tournaments is an Offline feature of the project.

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