Family Handyman is the #1 trusted source for DIY home … · 2019. 2. 7. · Family Handyman. is...

Family Handyman is the #1 trusted source for DIY home-improvement information, giving consumers the how-to advice and ideas they need to create the home and lifestyle of their dreams — while also celebrating the pride of a project well done. The brand offers accurate, fully tested content by a staff of experts and former pros. Every issue also features contributions from more than 1,100 reader-volunteer Field Editors.

2019 Media

Kit

2019 Media

Kit

Family Handyman is the #1 trusted source for DIY home-improvement information, giving consumers the how-to advice and ideas they need to create the home and lifestyle of their dreams — while also celebrating the pride of a project well done. The brand offers accurate, fully tested content by a staff of experts and former pros. Every issue also features contributions from more than 1,100 reader-volunteer Field Editors.

Special Interest PublicationsPublished 6x per year at major retailers

such as Lowe's, Walmart and Target

Distribution 140K

Family HandymanPublished 8x per year

Circulation 1.2MM

Audience 4.8MM

Ultimate SeriesFamily Handyman Ultimate Series

features projects that reveal amazing transformations such as

Shed and Garage

Tablet EditionAvailable on iPad • Amazon Kindle

B&N Nook • Google Play • Zinio Texture • Magzter

S O U R C E comScore Multiplat form 3-month average ending Aug 2018

EDITORIAL SERIES

PRINT

Brand Map

ConstructionProTips.comGo-to-source for providing tips and advice for building industry professionals who are interested in building better and smarter.

Monthly Unique Visitors 180K

NewslettersFH Daily Hints & TipsMonthly Circulation 711K

Weekly Construction Pro TipsMonthly Circulation 41K

Social MediaFacebook 872K+ fans

Pinterest 663K+ followers We're #1 for engagement or actions per post among all measured magazines

Instagram 18.5K+ followers

Twitter 19.7K+ followers

VideoBranded and custom videos on FamilyHandyman.com and ConstructionProTips.com

DIY UniversityOn-demand courses taught by the pros to sharpen your home repair DIY skills

Haven HomeA community of more than 100 premium sites housing real stories and voices that inspire an engaged audience of homeowners, DIY & décor enthusiasts and building industry professionals

Monthly Unique Visitors 32.4MM

DIGITAL

FamilyHandyman.com Trusted source providing advice and step-by-step instructions for DIYers to improve their homes

Monthly Unique Visitors 5.9MM

#1 in the Home CategoryA community of more than 100 premium sites

housing real stories and voices that inspire an engaged audience of homeowners, DIY & décor

enthusiasts and building industry professionals.

FamilyHandyman.com Trusted source providing advice and step-by-step

instructions for DIYers to improve their homes.

39%Men

47%Men

46.1Median Age

49.5Median Age

61%Women

53%Women

$88kMedian HHI

$90kMedian HHI

5.9mm Monthly Unique Visitors

S O U R C E comScore Multiplat form 3-month average ending Aug 2018; 2018 comScore multi -plat form

32.4mm Monthly Unique Visitors

Go-to-source for providing tips and advice for building industry professionals who are interested in

building better homes and building them more efficiently.

180k Monthly Unique Visitors

Digital Overview

Print PowerhouseFamily Handyman is #1 in circulation and raised its

rate base TWICE over the last three years.

Audience (000) Comp(%) Total 4,940 Men 3,395 69 Women 1,545 31

Age 18-49 1,859 38 35-54 1,775 36 30+ 4,694 95 Median Age 55.6

1,200,000

1,000,000

800,000

600,000

400,000

200,000

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S O U R C E A AM, MRI Doublebase 2018

Education (000) Comp(%) Graduated College + 4,940 27 Attended/Graduated College + 3,395 57

Occupation Employed Full Time 2,424 49 Professional/Managerial 1,017 21 Construction/Trade 645 14

Engagement 50 minutes spent reading an issue

60% read 3 of 4 issues

33% take actions after reading about a product or service advertised in the magazine

8 X F R E Q U E N C Y 8 X F R E Q U E N C Y 9 X F R E Q U E N C Y ( 2 0 1 7 )6 X F R E Q U E N C Y

9 X F R E Q U E N C Y ( 2 0 1 7 )4 X F R E Q U E N C Y

9 X F R E Q U E N C Y ( 2 0 1 7 )4 X F R E Q U E N C Y

1 0 X F R E Q U E N C Y

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1,20

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800,

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Home Starts Here

SOURCE: The Modern Family; Trusted Media Brands/Kantar Consult ing Custom Study

Family Handyman's mission is to empower families to maintain

and improve their homes with inspiring projects, expert advice

and clear instructions. In 2019, we’ll continue to help

readers achieve their goals by extending our editorial voice

with new sections...

67% agree

“My Family tends to have a home

improvement project going at all times”

$72kMedian

HHI

Connected

83%Own

Home

34%Home Value

$250k

$216k+Median

Home Value

90% agree

“We are always seeking to improve

our home”

74% agree

“We are adapting our home as our family structure

changes”Get

OrganizedHealthy House

Money Talk

Work Wheels

E D I T O R I A L C O N T E N T S U B J E C T T O C H A N G E

2019 Edit CalendarMAR

Spring Outdoor Tips & ProjectsFeatures• Master the Drill Press

• Leaf Blower Tips

• Buy Better Paint

• Repair a Sidewalk

Departments• Pro Tips Grinding Concrete

• Work Wheels Be Prepared – Essential Truck Gear

Ad Close: 12.7.18 Materials Due: 12.14.18On Sale: 2.19.19

APR

Garden ArchwayFeatures• All About Expanding Foam

• Buying and Wiring 3-Way Switches

• Painter's Tape Tips

• Build a Porch Swing

Departments• Pro Tips Strip a Deck

• Work Wheels Favorite Truck Accessories


MAY

Ultimate BackyardFeatures• Protect Your Eyes

• Understanding Traps & Drains

• When Oil-Based Paint is Best

• Replace a Patio Door

Departments• Pro Tips Toilet Flange Fixes

• Work Wheels Truck Storage System


JUN

Ultimate KitchenFeatures• Neat Caulking

• Electrical Box Basics

• Paint Prep Tips

• Build a Modern Planter

Departments• Pro Tips Tips for PCV Conduit

• Work Wheels All About Bed Liners


JUL/AUG

Ultimate ShedFeatures• Master the Band Saw

• How a Toilet Works – or Doesn't

• Better Drywall Primers

• Fix Any Door

Departments• Pro Tips Common Electrical Mistakes

• Work Wheels Hauling Long Stuff


SEPT

Ultimate GarageFeatures• Snap-Together Vinyl Flooring

• 6 Essential Glues

• Scrape Paint Faster

• Replace an Exterior Outlet

Departments• Pro Tips Plumbing with PEX

• Work Wheels Tips for Heavy Loads


OC T/NOV

Ultimate Smart HomeFeatures• Master the Belt Sander

• Next Generation Tile Grout

• Paint Any Room Faster

• Better Basement Remodeling

Departments• Pro Tips Installing Recessed Lighting

• Work Wheels All About Truck Tires


WINTER

Ultimate Work ShopFeatures• Gift Projects Galore

• Fix a Leaky Faucet

• 4 Essential Wood Finishes

• Goof-Proof Drywall Finishing

Departments• Pro Tips Tool Tuneups

• Work Wheels Great Gifts for Truck Owners


NEW SECTIONS Get Organized • Connected • Healthy House • Money Talk • Work Wheels

DIY UniversityFamily Handyman DIY University offers online courses that

are based on the best of home repair professional expertise, but explained in a way that's easy to understand. From quick

classes to premium workshops, there is a course for any level!

74%Avg. renewal rate for

subscription members

30%of quick class

purchasers are repeat

50Minute avg. of

quick classes student engagement

2.6Hours spent by

premium course students engaging

with content online

Press BuzzDIY University

featured in The New York Times!

Marketing Opportunities

• Course Sponsorship

• Content/ Development/

Licensing

• Product Placement

Throughout the year, Family Handyman editors show DIYers how to create ultimate transformations in an exclusive editorial franchise across key print, digital and social channels.

The Series Currently Includes• April Issue Smart Home

• May Issue Backyard Transformation

• June Issue Kitchen Update/Remodel

• July/August Issue Shed Build

• September Issue Garage Makeover

• Winter Issue Ultimate Workshop

Marketing Opportunities• Print Editorial integration within

step-by-step guides

• Digital Custom content hub featuring downloadable plans, videos & extra tips

• Promotion Co-branded banners, social media and e-newsletters

Ultimate Series

Magazine Bleed Size Live Area Trim Size

Spread 15.25" x 10.75" 14.5" x 10" 15" x 10.5"

Full Page 7.75" x 10.75" 7" x 10" 7.5" x 10.5"

1/2 Horizontal 7.75" x 5.375" 7" x 4.625" 7.5" x 5.125"

1/2 Vertical 3.875" x 10.75" 3.125" x 10" 3.625" x 10.5"

1/3 Vertical 2.75" x 10.75" 2" x 10" 2.5" x 10.5"

1/3 Square — 4.375" x 4.625" 4.375" x 4.625"

2/3 Vertical 5" x 10.75" 4.25" x 10" 4.75" x 10.5"

Ad Portal Informationhttps://tmbi.sendmyad.com

• Create an account or log in if an account is already established

• Select “Send Files”

• Select - Publication (i.e. Family Handyman)

• Select - Issue (i.e. March 2019)

** Do not use dashes, underscores or apostrophes when typing the name of your ad

Digital File Requirements• The required file format is PDF/X-1a 2001 (vector) 300 dpi.

• All supplied PDF/X-1a files must be CMYK. No spot colors. All fonts and images should be embedded. Do not apply style attributes to basic fonts.

• For instructions on how to create a PDF/X-1a go to – https://tmbi.sendmyad.com – under HOME - select DASHBOARD – select VIEW FAQs.

• Trusted Media Brands, Inc. utilizes Virtual Proofing technology. A hard copy proof is no longer required. If you opt to use a SWOP proof for your internal color approval render at 100% of size.

For more information or production questions, please contact: Leslie Kogan Senior Production Manager T 914.244.5433 E [email protected]

NOTE For Bleed Sizes, keep all non-bleed material 1/4" from trim

Print Ad Specs

Issue Ad Close Materials Due On Sale

MARCH 12.7.18 12.14.18 2.19.19

APRIL 1.18.19 1.25.19 3.19.19

MAY 2.15.19 2.22.19 4.23.19

JUNE 3.15.19 3.22.19 5.21.19

JULY/AUGUST 4.12.19 4.19.19 6.18.19

SEPTEMBER 6.14.19 6.21.19 8.20.19

OCTOBER/NOVEMBER 7.19.19 7.26.19 9.24.19

WINTER 9.27.19 10.4.19 11.26.19

Production Schedule

Advertising Rates • Rate Base: 1,200,000

Production Dates & Rates

4-Color Gross Rate

Full Page $82,970

2/3 Page $70,700

1/2 Page $56,390

1/3 Page $45,260

1/6 Page $26,750

B&W Gross Rate

Full Page $64,880

2/3 Page $49,080

1/2 Page $38,940

1/3 Page $27,000

1/6 Page $14,650

2-Color Gross Rate

Full Page $75,180

2/3 Page $54,650

1/2 Page $41,730

1/3 Page $30,020

1/6 Page $16,440

Gross Rate

Cover 2 $99,560

Cover 3 $95,410

Cover 4 $107,860

Covers

3x 2%

6x 4%

10x 7%

15x 11%

Frequency Discount

All rates are gross. S P L I T R U N S C losing is one week prior to normal c lose dates. (addit ional mechanical charge incurred depending on specif ications of the copy spl i t .) Area copy spl i ts, copy tests, dealer l is t ings and regional rates are avai lable upon request. A G E N C Y C O M I S S I O N 15%. Net 30 days.

C H A N G E S I N R AT E S Announcement of any change in rates wil l be made at least 30 days pr ior to the publication date of the f irst issue to be af fected by such new rates. G E N E R A L C O N D I T I O N S All orders are accepted subject to the publisher's general condit ions. Rates and dates subject to change.

Contact your account manager for more details or

John Dyckman VP, Integrated Sales

T 646.518.4263 E [email protected]

Contact

Special Interest Publications

54 Things Every Homeowner Must KnowNew homeowners have the how-to-do-it information they need to keep their home running smoothly.

Our Best Backyard ProjectsPacked with photos and complete how-to instructions for every project, so you can start creating your dream backyard.

Summer Hints & TipsClever advice from pros and fellow DIYers on lawn care, gardening, garage storage improvements, deck, fence, patio and summer car maintenance.

Ultimate GarageTake your garage and transform it into an organized, tidy, inviting place with room for all of your stuff.

Pro Secrets for DIY Whether you’re painting or renovating, installing a new floor or just want a green, weed-free lawn, our experts can help.

Get OrganizedMaximize the space you already have! Whether you need instant storage solutions or clutter-busting weekend projects, we’ve got you covered.

$10.99 – Sold at Major Retailers Including

• Lowe's• Wal-Mart

• Costco• Kroger

• Walgreens• Target

Title Ad Close Materials Due On Sale

54 Things Every Homeowner Must Know 12.18.18 1.8.19 2.19.19

Our Best Backyard Projects 3.4.19 3.11.19 4.23.19

Summer Hints & Tips 4.30.19 5.7.19 6.18.19

Ultimate Garage 7.1.19 7.8.19 8.20.19

Pro Secrets for DIY 9.3.19 9.10.19 10.22.19

Get Organized 10.31.19 11.7.19 12.24.19

Full Page

Live Area 7.75" x 10.375"

Trim 8.25" x 10.875"

Bleed 8.5" x 11.125"

Advertising Rate • Distribution: 140,000 Each

Specs File Submission

Page 4C $31,944

2nd Cover 4C $42,554

3rd Cover 4C $42,544

4th Cover 4C $46,800

Ad Positions/Rates

All rates are gross. AGENCY COMISSION 15%. Net 30 days. CHANGES IN RATES Announcement of any change in rates will be made at least 30 days prior to the publication date of the first issue to be affected by such new rates. GENERAL CONDITIONS All orders are accepted subject to the publisher's general conditions. Rates and dates subject to change.

SIP Rates & Dates

Ads must be uploaded via the TMBI ad portal

https://tmbi.sendmyad.com

Leslie Kogan Senior Production Manager


John Dyckman VP, Integrated Sales


Production Contact Sales Contact

Digital OpportunitiesHaven Home: A new haven for home-proud consumersA top-ranked portfolio of premium sites covering the DIY, home improvement, pro contractor and home design & décor categories.

Size, Scale, Market Coverage• 32.4 million monthly unique visitors

• 100 premium sites

• Covering over 30% of all home category site visitors monthly

Unduplicated Reach• For the home-proud, hands-on DIY lifestyle

compared to other endemic sites

Customized Options & Flexibility• Custom content integration, metrics,

audience targeting and high impact ad units that enable you to drill down to your most qualified DIY consumer

S O U R C E comScore 3 month avg. ending aug 2018

A Profile of 100 Sites4 Targeted Categories

Home Improvement/DIY

FamilyHandyman.com

AConcordCarpenter.com

Ana-White.com

AutoAnything.com

BobVila.com

BuildDesignLive.com

BuiltByKids.com

CharlesAndHudson.com

ChipWade.com

DIYChatroom.com

DIYDiva.net

DIYShowoff.com

FineHomeBuilding.com

GreenBuilding.com

HomeConstructionImprovement.com

HomeFixated.com

HomeHacks.com

HomeTips.com

LoveToKnow.com

LumberJocks.com

ManMadeDIY.com

MoneyPit.com

OneProjectCloser.com

PneumaticAddict.com

RemodelingGuy.net

RonHazelton.com

SawdustGirl.com

Storefrontlife.com

TodaysHomeowner.com

ToolBoxBuzz.com

Home Design & DécorABlissfulNest.com

BrooklynLimestone.com

CentsationalStyle.com

CheckingInWithChelsea.com

Curbly.com

DomesticAdventure.com

FourGenerationsOneRoof.com

HappilyCuratedChaos.com

HomeFurnishings.com

HomemadeLovely.com

HomeStoriesAtoZ.com

HookedOnHouses.net

HowToNestForLess.com

ItsSoVeryCheri.com

JennaBurger.com

LivingRichOnLess.com

RefunkMyJunk.com

Remodelaholic.com

SouthernHospitalityBlog.com

StoneGableBlog.com

TaterTotsAndJello.com

TheCSIProject.net

TheDesignConfidential.com

TheIdeaRoom.net

TheLetteredCottage.com

ThriftyDecorChick.com

TwoTwentyOne.net

ViewAlongTheWay.com

Outdoor Lawn & GardenBirdsAndBlooms.com

BetweenNapsOnThePorch.net

CompactTractorReview.com

FineGardening.com

Front-Porch-Ideas-And-More.com

GardenDesignOnline.com

GardenKnowHow.com

GreenLivingIdeas.com

LowImpactLiving.com

MyLawnMowerForum.com

MyTractorForum.com

PlantSwap.net

PowerEquipmentForum.com

SnowBlower.com

SnowBlowerForum.com

TheCombineForum.com

Tractor.com

Construction Pro-ZoneConstructionProTips.com

AConcordCarpenter.com

BuildingMoxie.com

CleaningTalk.com

ContractorTalk.com

DrywallTalk.net

ElectricianTalk.com

FineHomebuilding.com

FineWoodworking.com

GreenBuilding.com

GuiaDeAlbanileria.com

HomeConstructionImprovement.com

HomeRefurbers.com

HVACsite.com

MiConstruguia.com

PaintTalk.com

PlumbingZone.com

PreservationTalk.com

ProConstructionGuide.com

ProMasonryGuide.com

RoofingTalk.com

RouterForums.com

ToolBoxBuzz.com

ToolGuyd.com

ToolsInAction.com

WoodWorkingTalk.com

Family Handyman is the #1 trusted source for DIY home … · 2019. 2. 7. · Family Handyman. is...

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