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Family Handyman is the #1 trusted source for DIY home-improvement information, giving consumers the how-to advice and ideas they need to create the home and lifestyle of their dreams — while also celebrating the pride of a project well done. The brand offers accurate, fully tested content by a staff of experts and former pros. Every issue also features contributions from more than 1,100 reader-volunteer Field Editors.
2019 Media
Kit
2019 Media
Kit
Family Handyman is the #1 trusted source for DIY home-improvement information, giving consumers the how-to advice and ideas they need to create the home and lifestyle of their dreams — while also celebrating the pride of a project well done. The brand offers accurate, fully tested content by a staff of experts and former pros. Every issue also features contributions from more than 1,100 reader-volunteer Field Editors.
Special Interest PublicationsPublished 6x per year at major retailers
such as Lowe's, Walmart and Target
Distribution 140K
Family HandymanPublished 8x per year
Circulation 1.2MM
Audience 4.8MM
Ultimate SeriesFamily Handyman Ultimate Series
features projects that reveal amazing transformations such as
Shed and Garage
Tablet EditionAvailable on iPad • Amazon Kindle
B&N Nook • Google Play • Zinio Texture • Magzter
S O U R C E comScore Multiplat form 3-month average ending Aug 2018
EDITORIAL SERIES
Brand Map
ConstructionProTips.comGo-to-source for providing tips and advice for building industry professionals who are interested in building better and smarter.
Monthly Unique Visitors 180K
NewslettersFH Daily Hints & TipsMonthly Circulation 711K
Weekly Construction Pro TipsMonthly Circulation 41K
Social MediaFacebook 872K+ fans
Pinterest 663K+ followers We're #1 for engagement or actions per post among all measured magazines
Instagram 18.5K+ followers
Twitter 19.7K+ followers
VideoBranded and custom videos on FamilyHandyman.com and ConstructionProTips.com
DIY UniversityOn-demand courses taught by the pros to sharpen your home repair DIY skills
Haven HomeA community of more than 100 premium sites housing real stories and voices that inspire an engaged audience of homeowners, DIY & décor enthusiasts and building industry professionals
Monthly Unique Visitors 32.4MM
DIGITAL
FamilyHandyman.com Trusted source providing advice and step-by-step instructions for DIYers to improve their homes
Monthly Unique Visitors 5.9MM
#1 in the Home CategoryA community of more than 100 premium sites
housing real stories and voices that inspire an engaged audience of homeowners, DIY & décor
enthusiasts and building industry professionals.
FamilyHandyman.com Trusted source providing advice and step-by-step
instructions for DIYers to improve their homes.
39%Men
47%Men
46.1Median Age
49.5Median Age
61%Women
53%Women
$88kMedian HHI
$90kMedian HHI
5.9mm Monthly Unique Visitors
S O U R C E comScore Multiplat form 3-month average ending Aug 2018; 2018 comScore multi -plat form
32.4mm Monthly Unique Visitors
Go-to-source for providing tips and advice for building industry professionals who are interested in
building better homes and building them more efficiently.
180k Monthly Unique Visitors
Digital Overview
Print PowerhouseFamily Handyman is #1 in circulation and raised its
rate base TWICE over the last three years.
Audience (000) Comp(%) Total 4,940 Men 3,395 69 Women 1,545 31
Age 18-49 1,859 38 35-54 1,775 36 30+ 4,694 95 Median Age 55.6
1,200,000
1,000,000
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400,000
200,000
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S O U R C E A AM, MRI Doublebase 2018
Education (000) Comp(%) Graduated College + 4,940 27 Attended/Graduated College + 3,395 57
Occupation Employed Full Time 2,424 49 Professional/Managerial 1,017 21 Construction/Trade 645 14
Engagement 50 minutes spent reading an issue
60% read 3 of 4 issues
33% take actions after reading about a product or service advertised in the magazine
8 X F R E Q U E N C Y 8 X F R E Q U E N C Y 9 X F R E Q U E N C Y ( 2 0 1 7 )6 X F R E Q U E N C Y
9 X F R E Q U E N C Y ( 2 0 1 7 )4 X F R E Q U E N C Y
9 X F R E Q U E N C Y ( 2 0 1 7 )4 X F R E Q U E N C Y
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Home Starts Here
SOURCE: The Modern Family; Trusted Media Brands/Kantar Consult ing Custom Study
Family Handyman's mission is to empower families to maintain
and improve their homes with inspiring projects, expert advice
and clear instructions. In 2019, we’ll continue to help
readers achieve their goals by extending our editorial voice
with new sections...
67% agree
“My Family tends to have a home
improvement project going at all times”
$72kMedian
HHI
Connected
83%Own
Home
34%Home Value
$250k
$216k+Median
Home Value
90% agree
“We are always seeking to improve
our home”
74% agree
“We are adapting our home as our family structure
changes”Get
OrganizedHealthy House
Money Talk
Work Wheels
E D I T O R I A L C O N T E N T S U B J E C T T O C H A N G E
2019 Edit CalendarMAR
Spring Outdoor Tips & ProjectsFeatures• Master the Drill Press
• Leaf Blower Tips
• Buy Better Paint
• Repair a Sidewalk
Departments• Pro Tips Grinding Concrete
• Work Wheels Be Prepared – Essential Truck Gear
Ad Close: 12.7.18 Materials Due: 12.14.18On Sale: 2.19.19
APR
Garden ArchwayFeatures• All About Expanding Foam
• Buying and Wiring 3-Way Switches
• Painter's Tape Tips
• Build a Porch Swing
Departments• Pro Tips Strip a Deck
• Work Wheels Favorite Truck Accessories
Ad Close: 1.18.19 Materials Due: 1.25.19On Sale: 3.19.19
MAY
Ultimate BackyardFeatures• Protect Your Eyes
• Understanding Traps & Drains
• When Oil-Based Paint is Best
• Replace a Patio Door
Departments• Pro Tips Toilet Flange Fixes
• Work Wheels Truck Storage System
Ad Close: 2.15.19 Materials Due: 2.22.19On Sale: 4.23.19
JUN
Ultimate KitchenFeatures• Neat Caulking
• Electrical Box Basics
• Paint Prep Tips
• Build a Modern Planter
Departments• Pro Tips Tips for PCV Conduit
• Work Wheels All About Bed Liners
Ad Close: 3.15.19 Materials Due: 3.22.19On Sale: 5.21.19
JUL/AUG
Ultimate ShedFeatures• Master the Band Saw
• How a Toilet Works – or Doesn't
• Better Drywall Primers
• Fix Any Door
Departments• Pro Tips Common Electrical Mistakes
• Work Wheels Hauling Long Stuff
Ad Close: 4.12.19 Materials Due: 4.19.19On Sale: 6.18.19
SEPT
Ultimate GarageFeatures• Snap-Together Vinyl Flooring
• 6 Essential Glues
• Scrape Paint Faster
• Replace an Exterior Outlet
Departments• Pro Tips Plumbing with PEX
• Work Wheels Tips for Heavy Loads
Ad Close: 6.14.19 Materials Due: 6.21.19On Sale: 8.20.19
OC T/NOV
Ultimate Smart HomeFeatures• Master the Belt Sander
• Next Generation Tile Grout
• Paint Any Room Faster
• Better Basement Remodeling
Departments• Pro Tips Installing Recessed Lighting
• Work Wheels All About Truck Tires
Ad Close: 7.19.19 Materials Due: 7.26.19On Sale: 9.24.19
WINTER
Ultimate Work ShopFeatures• Gift Projects Galore
• Fix a Leaky Faucet
• 4 Essential Wood Finishes
• Goof-Proof Drywall Finishing
Departments• Pro Tips Tool Tuneups
• Work Wheels Great Gifts for Truck Owners
Ad Close: 9.27.19 Materials Due: 10.4.19On Sale: 11.26.19
NEW SECTIONS Get Organized • Connected • Healthy House • Money Talk • Work Wheels
DIY UniversityFamily Handyman DIY University offers online courses that
are based on the best of home repair professional expertise, but explained in a way that's easy to understand. From quick
classes to premium workshops, there is a course for any level!
74%Avg. renewal rate for
subscription members
30%of quick class
purchasers are repeat
50Minute avg. of
quick classes student engagement
2.6Hours spent by
premium course students engaging
with content online
Press BuzzDIY University
featured in The New York Times!
Marketing Opportunities
• Course Sponsorship
• Content/ Development/
Licensing
• Product Placement
Throughout the year, Family Handyman editors show DIYers how to create ultimate transformations in an exclusive editorial franchise across key print, digital and social channels.
The Series Currently Includes• April Issue Smart Home
• May Issue Backyard Transformation
• June Issue Kitchen Update/Remodel
• July/August Issue Shed Build
• September Issue Garage Makeover
• Winter Issue Ultimate Workshop
Marketing Opportunities• Print Editorial integration within
step-by-step guides
• Digital Custom content hub featuring downloadable plans, videos & extra tips
• Promotion Co-branded banners, social media and e-newsletters
Ultimate Series
Magazine Bleed Size Live Area Trim Size
Spread 15.25" x 10.75" 14.5" x 10" 15" x 10.5"
Full Page 7.75" x 10.75" 7" x 10" 7.5" x 10.5"
1/2 Horizontal 7.75" x 5.375" 7" x 4.625" 7.5" x 5.125"
1/2 Vertical 3.875" x 10.75" 3.125" x 10" 3.625" x 10.5"
1/3 Vertical 2.75" x 10.75" 2" x 10" 2.5" x 10.5"
1/3 Square — 4.375" x 4.625" 4.375" x 4.625"
2/3 Vertical 5" x 10.75" 4.25" x 10" 4.75" x 10.5"
Ad Portal Informationhttps://tmbi.sendmyad.com
• Create an account or log in if an account is already established
• Select “Send Files”
• Select - Publication (i.e. Family Handyman)
• Select - Issue (i.e. March 2019)
** Do not use dashes, underscores or apostrophes when typing the name of your ad
Digital File Requirements• The required file format is PDF/X-1a 2001 (vector) 300 dpi.
• All supplied PDF/X-1a files must be CMYK. No spot colors. All fonts and images should be embedded. Do not apply style attributes to basic fonts.
• For instructions on how to create a PDF/X-1a go to – https://tmbi.sendmyad.com – under HOME - select DASHBOARD – select VIEW FAQs.
• Trusted Media Brands, Inc. utilizes Virtual Proofing technology. A hard copy proof is no longer required. If you opt to use a SWOP proof for your internal color approval render at 100% of size.
For more information or production questions, please contact: Leslie Kogan Senior Production Manager T 914.244.5433 E [email protected]
NOTE For Bleed Sizes, keep all non-bleed material 1/4" from trim
Print Ad Specs
Issue Ad Close Materials Due On Sale
MARCH 12.7.18 12.14.18 2.19.19
APRIL 1.18.19 1.25.19 3.19.19
MAY 2.15.19 2.22.19 4.23.19
JUNE 3.15.19 3.22.19 5.21.19
JULY/AUGUST 4.12.19 4.19.19 6.18.19
SEPTEMBER 6.14.19 6.21.19 8.20.19
OCTOBER/NOVEMBER 7.19.19 7.26.19 9.24.19
WINTER 9.27.19 10.4.19 11.26.19
Production Schedule
Advertising Rates • Rate Base: 1,200,000
Production Dates & Rates
4-Color Gross Rate
Full Page $82,970
2/3 Page $70,700
1/2 Page $56,390
1/3 Page $45,260
1/6 Page $26,750
B&W Gross Rate
Full Page $64,880
2/3 Page $49,080
1/2 Page $38,940
1/3 Page $27,000
1/6 Page $14,650
2-Color Gross Rate
Full Page $75,180
2/3 Page $54,650
1/2 Page $41,730
1/3 Page $30,020
1/6 Page $16,440
Gross Rate
Cover 2 $99,560
Cover 3 $95,410
Cover 4 $107,860
Covers
3x 2%
6x 4%
10x 7%
15x 11%
Frequency Discount
All rates are gross. S P L I T R U N S C losing is one week prior to normal c lose dates. (addit ional mechanical charge incurred depending on specif ications of the copy spl i t .) Area copy spl i ts, copy tests, dealer l is t ings and regional rates are avai lable upon request. A G E N C Y C O M I S S I O N 15%. Net 30 days.
C H A N G E S I N R AT E S Announcement of any change in rates wil l be made at least 30 days pr ior to the publication date of the f irst issue to be af fected by such new rates. G E N E R A L C O N D I T I O N S All orders are accepted subject to the publisher's general condit ions. Rates and dates subject to change.
Contact your account manager for more details or
John Dyckman VP, Integrated Sales
T 646.518.4263 E [email protected]
Contact
Special Interest Publications
54 Things Every Homeowner Must KnowNew homeowners have the how-to-do-it information they need to keep their home running smoothly.
Our Best Backyard ProjectsPacked with photos and complete how-to instructions for every project, so you can start creating your dream backyard.
Summer Hints & TipsClever advice from pros and fellow DIYers on lawn care, gardening, garage storage improvements, deck, fence, patio and summer car maintenance.
Ultimate GarageTake your garage and transform it into an organized, tidy, inviting place with room for all of your stuff.
Pro Secrets for DIY Whether you’re painting or renovating, installing a new floor or just want a green, weed-free lawn, our experts can help.
Get OrganizedMaximize the space you already have! Whether you need instant storage solutions or clutter-busting weekend projects, we’ve got you covered.
$10.99 – Sold at Major Retailers Including
• Lowe's• Wal-Mart
• Costco• Kroger
• Walgreens• Target
Title Ad Close Materials Due On Sale
54 Things Every Homeowner Must Know 12.18.18 1.8.19 2.19.19
Our Best Backyard Projects 3.4.19 3.11.19 4.23.19
Summer Hints & Tips 4.30.19 5.7.19 6.18.19
Ultimate Garage 7.1.19 7.8.19 8.20.19
Pro Secrets for DIY 9.3.19 9.10.19 10.22.19
Get Organized 10.31.19 11.7.19 12.24.19
Full Page
Live Area 7.75" x 10.375"
Trim 8.25" x 10.875"
Bleed 8.5" x 11.125"
Advertising Rate • Distribution: 140,000 Each
Specs File Submission
Page 4C $31,944
2nd Cover 4C $42,554
3rd Cover 4C $42,544
4th Cover 4C $46,800
Ad Positions/Rates
All rates are gross. AGENCY COMISSION 15%. Net 30 days. CHANGES IN RATES Announcement of any change in rates will be made at least 30 days prior to the publication date of the first issue to be affected by such new rates. GENERAL CONDITIONS All orders are accepted subject to the publisher's general conditions. Rates and dates subject to change.
SIP Rates & Dates
Ads must be uploaded via the TMBI ad portal
https://tmbi.sendmyad.com
Leslie Kogan Senior Production Manager
T 914.244.5433 E [email protected]
John Dyckman VP, Integrated Sales
T 646.518.4263 E [email protected]
Production Contact Sales Contact
Digital OpportunitiesHaven Home: A new haven for home-proud consumersA top-ranked portfolio of premium sites covering the DIY, home improvement, pro contractor and home design & décor categories.
Size, Scale, Market Coverage• 32.4 million monthly unique visitors
• 100 premium sites
• Covering over 30% of all home category site visitors monthly
Unduplicated Reach• For the home-proud, hands-on DIY lifestyle
compared to other endemic sites
Customized Options & Flexibility• Custom content integration, metrics,
audience targeting and high impact ad units that enable you to drill down to your most qualified DIY consumer
S O U R C E comScore 3 month avg. ending aug 2018
A Profile of 100 Sites4 Targeted Categories
Home Improvement/DIY
FamilyHandyman.com
AConcordCarpenter.com
Ana-White.com
AutoAnything.com
BobVila.com
BuildDesignLive.com
BuiltByKids.com
CharlesAndHudson.com
ChipWade.com
DIYChatroom.com
DIYDiva.net
DIYShowoff.com
FineHomeBuilding.com
GreenBuilding.com
HomeConstructionImprovement.com
HomeFixated.com
HomeHacks.com
HomeTips.com
LoveToKnow.com
LumberJocks.com
ManMadeDIY.com
MoneyPit.com
OneProjectCloser.com
PneumaticAddict.com
RemodelingGuy.net
RonHazelton.com
SawdustGirl.com
Storefrontlife.com
TodaysHomeowner.com
ToolBoxBuzz.com
Home Design & DécorABlissfulNest.com
BrooklynLimestone.com
CentsationalStyle.com
CheckingInWithChelsea.com
Curbly.com
DomesticAdventure.com
FourGenerationsOneRoof.com
HappilyCuratedChaos.com
HomeFurnishings.com
HomemadeLovely.com
HomeStoriesAtoZ.com
HookedOnHouses.net
HowToNestForLess.com
ItsSoVeryCheri.com
JennaBurger.com
LivingRichOnLess.com
RefunkMyJunk.com
Remodelaholic.com
SouthernHospitalityBlog.com
StoneGableBlog.com
TaterTotsAndJello.com
TheCSIProject.net
TheDesignConfidential.com
TheIdeaRoom.net
TheLetteredCottage.com
ThriftyDecorChick.com
TwoTwentyOne.net
ViewAlongTheWay.com
Outdoor Lawn & GardenBirdsAndBlooms.com
BetweenNapsOnThePorch.net
CompactTractorReview.com
FineGardening.com
Front-Porch-Ideas-And-More.com
GardenDesignOnline.com
GardenKnowHow.com
GreenLivingIdeas.com
LowImpactLiving.com
MyLawnMowerForum.com
MyTractorForum.com
PlantSwap.net
PowerEquipmentForum.com
SnowBlower.com
SnowBlowerForum.com
TheCombineForum.com
Tractor.com
Construction Pro-ZoneConstructionProTips.com
AConcordCarpenter.com
BuildingMoxie.com
CleaningTalk.com
ContractorTalk.com
DrywallTalk.net
ElectricianTalk.com
FineHomebuilding.com
FineWoodworking.com
GreenBuilding.com
GuiaDeAlbanileria.com
HomeConstructionImprovement.com
HomeRefurbers.com
HVACsite.com
MiConstruguia.com
PaintTalk.com
PlumbingZone.com
PreservationTalk.com
ProConstructionGuide.com
ProMasonryGuide.com
RoofingTalk.com
RouterForums.com
ToolBoxBuzz.com
ToolGuyd.com
ToolsInAction.com
WoodWorkingTalk.com
