Facebook Marketing 2017: What To Focus On For Maximum Results by Mari Smith

2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith

Facebook Marketing 2017

byMariSmith

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WHAT TO FOCUS ON FOR MAXIMUM RESULTS


Facebook Earnings Call

1.86 billion users 65 million+ small businesses use Facebook

Advertisers = 4M on FB, 500k on IG 150 million+ people use Instagram Stories daily New camera launched in Messenger

Started rolling out in Facebook

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2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 3


Facebook Updates

Video as mega trend + mobile New video tab on mobile (in US) Mid-roll Video Ads Facebook to Bankroll original shows

Facebook TV Facebook is testing:

Live 360 Audio only Live Live with face masks

Facebook Radio Messenger Ads

Home screen Destination (CTA)

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Most Popular Global Messenger Apps

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As of January 2017


APPLE Most Downloaded

apps in 2016

1. Snapchat2. Messenger3. Pokmon GO4. Instagram5. Facebook6. YouTube7. Google Maps8. Pandora9. Netflix10.Spotify Music


Biggest trend?

What is the biggest trend you see in social marketing right now? Live video Eyeballs are monetizable The pressure is building for marketers to embrace the

technology... or be left behind. L

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All Video, All Mobile

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At Fortunes Most Powerful Women International Summit in London in June 2016

Nicola Mendelsohn, Facebook VP for EMEA, stated:

Facebook will be definitely mobile in five years

and predicted that it will be probably all video, too.


Brands that fail to incorporate visuals and videos will be left by the wayside. ~Forbes


Great Video (Ads):

Focus on quality from the first frame

Authentic

High energy, entertaining

Evoke emotionPersonal, relatable

Useful

Designed for sound off Add lower third highlights Add captions (SRT file)


Which Type of Posts Get the Most Engagement for Brands?

Video = 3x links, 2x photos


Video Posts

Video is largely underutilized on Facebook. ~Buffer Video gets 3x engagement

BUT, of 7 posts/wk: 80% links 19% photos


Biggest obstacle or problem?

What is the biggest obstacle or problem right now for you or your clients in the area of social marketing? Knowing exactly where to place their limited focus and

resources

Content marketing: how to stand out Its not the best quality content that wins its the best amplified content

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Best solution?

What's the best solution you've found to that problem? Pick ONE social network and go very deep on it.

Ideally, Facebook (+ Instagram) Implement a plan, Lean Iterative Marketing Use The Mari Method for optimal reach J

Plus, have an optimized presence on all major networks Bio + regular content + community management

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Become a Super Star INBOUND marketer!


2016MariSmithInternational,Inc.


Random is so 2010


2017 = Focused, Sharp, Clear, Lean


Your 2017 Social Media Marketing Plan

What to focus on for maximum results LEAN ITERATIVE MARKETING

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Your USP Do You Stand Out?


(Re)define Your Customer Avatars (2-3)


Identify the Need Occasions (Top 3)


Integrate Into Your Editorial Calendar


THUMB-stopping!!!! Craft for MAXIMUM SHARES OMG, I must share this! Now!

Maris #1 Content Creation Tip


Connect To Your CTA


Test, Test, Test


Coordinate ALL Activity


Prove & Scale, Prove & Scale


Relationship Marketing = Vital


Content is KING, but engagement is QUEENand she rules the house!

@marismith


Your 2017 Social Media Marketing Plan

What to focus on for maximum results LEAN ITERATIVE MARKETING

1. Review your current USP2. (Re)define your Customer Avatar/Profiles (x2-3)3. Identify Need Occasions (x3 per Avatar)4. Tie to your annual Editorial Calendar5. Connect to your CTA6. Test, test, test7. Coordinate ALL activity8. Prove & scale, prove & scale, prove & scale!9. Relationship Marketing = more important than ever

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Facebook Ad (Advanced) Tips

Sophisticated Advertiser vs. Newbie Install the Facebook Pixel + Standard Events

Retarget Use Custom Audiences

Include Lookalikes Use Ads Manager/Power Editor

And Business Manager For objectives, use:

Traffic, Conversion, Products, &/or Leads Organic reach may increase

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HP Videos: Target Gen Z

Reached 4 million young people (age 14-18)

On Facebook & Instagram

Video ad campaign achieved 21-point lift in purchase consideration among 18-year-olds

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Adobe Spark iOS & desktop

Canva mobile & desktop

Diptic Bazaart PicPlayPost

Visual Tools


Lumyer Flixel Cinemagraph Adobe Spark Video Animoto Flipagram Ripl VivaVideoPro PicPlayPost

Video Apps

2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 43Lumyer


BRANDS MARI

SMITH WORKS

WITH include

AAA Acuity Insurance Adobe Allstate Animoto Beachbody Bloomberg Buffer BuzzSumo Cision Cisco Facebook Hootsuite HubSpot Infusionsoft Kevin Murphy Hair LS Retail Marketo Microsoft NAMM PNC Bank

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Connect with Mari

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Facebook: @marismithTwitter: @marismithInstagram: @mari_smithSnapchat: @marismithchatLinkedIn: marismithWeb: marismith.com

Facebook Marketing 2017: What To Focus On For Maximum Results by Mari Smith

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Transcript of Facebook Marketing 2017: What To Focus On For Maximum Results by Mari Smith