BCAB - Facebook Marketing Keynote by Mari Smith

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Facebook MarketingFacebook MarketingSuccessSuccess

A Proven, Step-by-Step FormulaA Proven, Step-by-Step Formulafor Growing Your Businessfor Growing Your Business

Using the World’s #1 Social Using the World’s #1 Social NetworkNetwork


Bubbly Scottish-Canadian! Relationship + Internet = Social Media! “The Pied Piper of Facebook”


To help the world connect & communicate more effectively…


667 million active members


The world on FacebookThe world on Facebook

Source: www.socialbakers.com

Follow on Twitter: @socialbakers


World Facebook World Facebook connectionsconnections

Details at: http://on.fb.me/worldfbmap


Global fan page Global fan page popularitypopularity



#11 in the world (total users)

Canada on FacebookCanada on Facebook



#7 in the world (penetration)

More than 1 in 2

Canadians on FacebookCanadians on Facebook



http://www.facebook.com/GlobalBC

Canadian TV stationsCanadian TV stations


Canadian TV stationsCanadian TV stations


Video… on TV setsVideo… on TV sets


Free content…Free content…


FEAR of negative comments!

:(

What stops businesses from using What stops businesses from using Facebook?Facebook?


Why create a Facebook Fan Why create a Facebook Fan Page?Page?Your customers spend most of their online time on Facebook.

Access to 670 MILLION people.Build a community of raving fans… andeasily create customers for life!


LikeableLikeable

VideoSee: http://www.facebook.com/video/video.php?v=904264644517


Refer to this post for additional help on personal vs. business:

http://socialmediaexaminer.com/facebook-101-business-guide/

Facebook 101 GuideFacebook 101 Guide


News FeedNews Feed


Personal profilePersonal profile


Fan page / Business pageFan page / Business page


Build your email list Drive traffic to your blog Sell more products/services Increase event registrations Get media attention/contacts Connect with strategic alliance partners Establish yourself as a leading authority Improve customer service


Custom tab converts visitors to fans at 47% vs. wall at 23%.


www.facebook.com/enchantment


See facebook.com/marismith ◦BIG List of Apps!


Yours + “OPC: Other People’s Content”

50/50


Photos, Videos, Links, Status Updates

Short, easily applied tipsQuestions Invitation to ask QuestionsHow-to tutorialsPollsQuotes


“The more similar we are, the more invisible we become.”

David Tyreman


~88% of Facebook users do not return to the fan page once they click the Like button…

…they only see and interact with content in the News Feed!

NEWSFLASH!NEWSFLASH!


“Think outside Facebook!”◦Twitter, LinkedIn◦Your blog and emails◦Product packaging◦Print media◦Business cards

“Radical Strategic Visibility”http://bit.ly/21waysfb


www.facebook.com/brandpermissions

Print media & signagePrint media & signage


www.facebook.com/charlotterusse

Storefront displayStorefront display


The most targeted traffic your money can buy

Facebook adsFacebook ads


Four months of Facebook ads:◦3,300% increase in traffic◦50% increase in average order value!

GiantNerd.comGiantNerd.com


LIKE at every LIKE at every opportunity!opportunity!Like button, Like box, Comments plugin


Viewers submit videosViewers submit videos


Involvement InclusionReduce the gap between you and the consumer, customer, viewer

“The nobodies are the new somebodies.” Guy Kawasaki

It’s all about…It’s all about…


NBC’s “The Voice”NBC’s “The Voice”


Hashtag - #TheVoiceHashtag - #TheVoice


Invite social involvementInvite social involvement


FIRST build tons of value, social equity

Space out your offers

Clear CTAsMake it really easy for people to buy from you!


eCommerce apps: payvment, ecwid

Fcommerce - Shopping on Fcommerce - Shopping on FacebookFacebook


Unsubscribes (Hides)◦ Insights > Interactions > Daily Story Feedback = purple graph

Unlikes◦ Insights > Users > third chart down = New Likes/Unlikes


Community manager(s)TrainingResourcesFan page company policyRevisit objective(s) of your fan page


Facebook Marketing: An Hour A Day

Signed booksSigned books


Write on Mari’s Facebook wall:www.facebook.com/marismithTweet Mari: @marismithSubscribe to Mari’s blog:

www.marismith.com

BCAB - Facebook Marketing Keynote by Mari Smith

Business

Transcript of BCAB - Facebook Marketing Keynote by Mari Smith